AdWords campaign for J339.

1. Team Andre – Reporting Texas
AdWords Campaign by:
Will Cobb
Mary Hart
Andre

2. Results Overview
 Team Andre led the class in clicks, impressions, CPC and
click through rate.
 Our group finished with 371 clicks, more than twice the
clicks of any other group.
 With an average CPC of just $.37, our group also had half
the CPC of any other group.
 We also led in impressions with 40,931 and CTR at .91%.

3. Ads
We strove for simple ads that
would convey a professional
feel to the user.
Our ads did not serve as
much of an advertisement
themselves, but rather got
the most people to the
program website, where
they could then hear the
advantages of the
programs.

4. Data

5. Keywords
 We tried to keep our keywords general while also
including enough to get results from a wide variety of
searches.
 Our most popular keywords were some of the most
simple” “texas”, “journalism” and “grad school”.
 We think that a large portion of our traffic came not from
searches, but from the “display select” feature of
AdWords.