1.
A STRATEGY FOR RETAIL TRAVEL BUSINESS - PANORAMA TOURS INDONESIA
Retail Strategic Plan
By
Widodo Heru

2.
Vision and Mission
By
Widodo Heru
One stop Travel Solution
Leader in Retail Travel Agency
Profit Center Company
Integrated Retail Travel Outlets
Smart, Innovate and Competitive Products
Good Governance & Service Excellent
Growth and Profit Driven

3.
SWOT Analysis
By
Widodo Heru
S W
O T
• Strategic retail
locations
• Integrated tourism
& hospitality
group
• Excellent services
• High Opex and
Capex
• Many outlets many
problems
• Customer retention
& New customer
creation
• Huge market (retail
and corporate)
• Increment in the
City Mid-class
• Travel is lifestyle
for urban
• Many competitor
both online or
offline
• Price dumping &
specialist agency
• Low purchase
power (Corp/Gov)

4.
By
Widodo Heru
Corporate Retail Competency Service
Corporate
Travel
Arrangements
Airline, Hotel &
Cruise booking
Professional &
passionate
Cust retention
& New Cust.
Event &
Promotions
Signature FIT &
Special Interest
Target oriented
& aggressive
Compliance
with Company
regulations
Document
Management &
Services
Transportation
Services
Solid Team
work
Excellent
Sevices
Action Plans

5.
Business Plan; Market Development
By
Widodo Heru
Sales Strategy Marketing Strategy Cust Development Integration Plan
• Engagement (OL/Off)
• Communication
• Content
• Activations
• Distribution
• Pricing
• Direct Selling
• Products
• Sales Process
• Clear Segmentation
• Cust Profiling
• Competitiveness
• Value Added
• Corporate Projects
• Deployments
• Account
Development
• Cust. Asset
Management

6.
Target Success
By
Widodo Heru
REVENUES
Increase
Sales
Revenue
Sales
Revenue
High Traffics
High
Demands
ENGGAGE
Increase #
of
Customer
New
Customers
Repeat
Customers
# of Sales
Call / Visit
CONVERTION
Closed
Sales
70% Closed
of New Cust.
90% Closed
of Cust.
Meet Co.
Margin
SATISFACTION
Service
Excellent
No / Low
Complaint
Referrals &
Recommend
ations
Repeat
Orders
Min. 25%
Sales Incremental

7.
By
Widodo Heru
17 Branches
Jabodetabek
4 Branches
Non Jabodetabek
3 Branches
Overseas
Vital Sign Matrix
Head of Sales
Managing
The Team

8.
By
Widodo Heru
PLAN EXECUTON RESULT EVALUATIONS
Define Offer – Products
– Price – Packaging –
Market Segmentation –
Forecast etc.
Presentation
(prospective) –
Revenues – Traffics
- # of Sales Calls
Success / Fail
factors – Strategy
Define
# of Call – Close
sales - Revenues
FINANCIAL CONTROL
Budget & Planning – Invoice Matching – AP/AR Management – Currency Control –
Product Cost Tracking – Balance Sheet – P & L, etc.
PEOPLE ORGANISATION
Professionality - Managing Staffs – Values – Discipline – Loyalty – Rewards –
Coaching – Performance / Development Program, etc.
Successful
Operational

9.
Financial
By
Widodo Heru
All Branches Year 1 Year 2
Sales Revenues
Airline Ticket 540,000,000,000 648,000,000,000
Hotel Accomodations 103,680,000,000 124,416,000,000
Package Tours & Cruise (Inboud/Out) 396,000,000,000 475,200,000,000
Other Services 187,200,000,000 224,640,000,000
Car & Bus Rental 13,500,000,000 16,200,000,000
Travel Documents 2,610,000,000 3,132,000,000
Sub Total 1,242,990,000,000 1,491,588,000,000
- -
Cost Of Sales 1,089,486,000,000 1,307,383,200,000
Staff Payroll 882,000,000 1,058,400,000
Sales & Marketing Exepenses 2,485,980,000 2,983,176,000
Depreciation 24,859,800,000 29,831,760,000
Rental, Services, Maitenance, Promotion, etc 14,616,000,000 17,539,200,000
Sub Total Opex 1,132,329,780,000 1,358,795,736,000
Gross Profit 110,660,220,000 132,792,264,000
Interest (Bank) 6,214,950,000 7,457,940,000
Taxes - -
Nett Profilt (Loss) 104,445,270,000 125,334,324,000
Planning

10.
By
Widodo Heru
Widodo Heru - Contact me @
Y: widodo_heru@yahoo.com G: widodo.heru@gmail.com
L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115
F: https://www.facebook.com/widodo.heru.1
T: https://twitter.com/widodo_heru
P: http://www.pinterest.com/widodoheru/ S:
http://www.slideshare.net/ widodoheru
Critics and comments welcome..