Soci220 Quiz 2 Question 1 of 20 5.0 Points According to Grindstaff (2008), “textual analysis” is a strand of interpretivist work that includes the study of A.media genres B.narrative analysis C.scholarship on “the politics of representation” D.all of the above Question 2 of 20 5.0 Points Grindstaff (2008) claims that most of the new and interesting work on popular culture is being done A.by cultural sociologists B.outside sociology C.in anthropology D.by the Frankfurt School Question 3 of 20 5.0 Points According to Grindstaff, drawing on the theory of hegemony developed by Antonio Gramsci, cultural studies A.do not produce important work on popular culture B.seem to be too close to its British roots to explain the phenomenon of global culture C.have not been very influential at American universities D.placed meaning, ideology, and power relations at the center of theorizing Question 4 of 20 5.0 Points According to Grindstaff (2008), the challenge of defining popular culture results from A.the existence of too many cultural forms B.different ways that scholars conceptualized it for analysis C.the postmodern condition D.None of the above Question 5 of 20 5.0 Points Grindstaff (2008) claims that different definitions of culture result clearly embody A.different assumptions and political orientations about popular culture B.scholars’ preferences for different cultural forms C.the different socioeconomic backgrounds of scholars D.All of the above Question 6 of 20 5.0 Points “Production of culture” perspective refers to A.the Marxist perspective B.debates about how to interpret culture C.the empirical study of culture-producing organizations within specific institutional contexts D.None of the above Question 7 of 20 5.0 Points According to Grindstaff (2008), the majority of contemporary pop culture scholarship is tied to the media, especially television, due to A.the proliferation of media technologies B.the expansion of media systems in the U.S. and abroad C.the increasing connectedness of the media to other cultural pursuits D.All of the above Question 8 of 20 5.0 Points The “embedded consumption” refers to A.the blurring of boundaries between consumer and consumed in the use of new media B.Marxist view of the relationship between culture and capitalism C.the excessive use of new media technologies D.the dangers in using the new media technologies Question 9 of 20 5.0 Points According to Grindstaff (2008), the positive aspect(s) of today’s cosmopolitan consumer culture is (are) that it A.is not bound by old hierarchies of status and distinction B.creates a great deal of cultural choice due to the use of new technologies C.is highly participatory D.all of the above Question 10 of 20 5.0 Points The negative aspect(s) of the today’s cosmopolitan consumer culture is (are) A.the growing consolidation of media/ entertainment industries and monopolization of popular culture B.globalization of cul.

1. Soci220 Quiz 2
Question 1 of 20
5.0 Points
According to Grindstaff (2008), “textual analysis” is a strand of
interpretivist work that includes the study of
A.media genres
B.narrative analysis
C.scholarship on “the politics of representation”
D.all of the above
Question 2 of 20
5.0 Points
Grindstaff (2008) claims that most of the new and interesting
work on popular culture is being done
A.by cultural sociologists
B.outside sociology
C.in anthropology
D.by the Frankfurt School
Question 3 of 20
5.0 Points
According to Grindstaff, drawing on the theory of hegemony
developed by Antonio Gramsci, cultural studies

2. A.do not produce important work on popular culture
B.seem to be too close to its British roots to explain the
phenomenon of global culture
C.have not been very influential at American universities
D.placed meaning, ideology, and power relations at the center
of theorizing
Question 4 of 20
5.0 Points
According to Grindstaff (2008), the challenge of defining
popular culture results from
A.the existence of too many cultural forms
B.different ways that scholars conceptualized it for analysis
C.the postmodern condition
D.None of the above
Question 5 of 20
5.0 Points
Grindstaff (2008) claims that different definitions of culture
result clearly embody
A.different assumptions and political orientations about popular
culture
B.scholars’ preferences for different cultural forms

3. C.the different socioeconomic backgrounds of scholars
D.All of the above
Question 6 of 20
5.0 Points
“Production of culture” perspective refers to
A.the Marxist perspective
B.debates about how to interpret culture
C.the empirical study of culture-producing organizations within
specific institutional contexts
D.None of the above
Question 7 of 20
5.0 Points
According to Grindstaff (2008), the majority of contemporary
pop culture scholarship is tied to the media, especially
television, due to
A.the proliferation of media technologies
B.the expansion of media systems in the U.S. and abroad
C.the increasing connectedness of the media to other cultural
pursuits
D.All of the above
Question 8 of 20
5.0 Points

4. The “embedded consumption” refers to
A.the blurring of boundaries between consumer and consumed
in the use of new media
B.Marxist view of the relationship between culture and
capitalism
C.the excessive use of new media technologies
D.the dangers in using the new media technologies
Question 9 of 20
5.0 Points
According to Grindstaff (2008), the positive aspect(s) of today’s
cosmopolitan consumer culture is (are) that it
A.is not bound by old hierarchies of status and distinction
B.creates a great deal of cultural choice due to the use of new
technologies
C.is highly participatory
D.all of the above
Question 10 of 20
5.0 Points
The negative aspect(s) of the today’s cosmopolitan consumer
culture is (are)
A.the growing consolidation of media/ entertainment industries
and monopolization of popular culture

5. B.globalization of culture
C.its elitism
D.all of the above
Question 11 of 20
5.0 Points
According to Holton (2000), the three major theses concerning
cultural consequences of globalization are
A.environmentalism, hybridization, and postmodernism
B.polarization, postmodernism, and hybridization
C.homogenization, polarization, and politicization
D.homogenization, polarization, and hybridization
Question 12 of 20
5.0 Points
According to Holton (2000), homogenization of culture thesis
rests on the assumption that the global culture follows the
global economy and has resulted in
A.the convergence toward a common set of cultural traits and
practices
B.Westernization
C.Americanization
D.all of the above

6. Question 13 of 20
5.0 Points
According to Holton (2000), the polarization of culture thesis
A.tells a vivid and morally loaded story that is too simplistic
and pessimistic
B.tells a story that is convincing in light of the rise of ethnic
hatred and conflict around the world
C.tells a story that is too optimistic in light of the rise of ethnic
hatred and conflict around the world
D.none of the above
Question 14 of 20
5.0 Points
According to Holton (2000), the hybridization of culture thesis
emphasizes the intercultural exchange and the incorporation of
cultural elements from a variety of sources within particular
cultural practices that are the result of movement between
cultures that may include
A.intermarriage
B.cross-border employment
C.migration
D.All of the above
Question 15 of 20
5.0 Points

7. Holton argues that the cultural consequences of globalization
are difficult to explain due to
A.the failure of grand theories to address the diversity and
complexity of global cultural development
B.the occurrence of simultaneous processes of convergence in
market-driven capitalism, electronic technology and liberal
democratic politics, and divergence in culture
C.the evidence of global diffusion that has always been a source
of innovation
D.all of the above
Question 16 of 20
According to Crane (1999), some scholars have suggested that
women in their teens and twenties view images identified with
hegemonic femininity (such as Madonna’s attitude toward her
sexuality)
A.differently compared to middle-aged women and feminist
interpretation of it
B.as indicators of being in control of their sexuality
C.not as signs of passivity
D.all of the above
Question 17 of 20
5.0 Points
Based on the analysis of fashion photographs published in the
Vogue magazine from 1947 until the 1990s, Crane (1999)

8. demonstrates that
A.the basic approach to the model’s body has remained the
same over the decades
B.showing the latest trends in clothing for women ceased to be
the main goal of the magazine
C.models are increasingly shown in dominant positions
D.the photographs and content are increasingly directed at
female readership
Question 18 of 20
5.0 Points
According to Emerson (2002), since 1990s, African American
women have had a significant presence in hip-hop and Black
popular culture as
A.dancers and models
B.managers of male musicians
C.background singers
D.performers, producers, writers, and musicians
Question 19 of 20
5.0 Points
According to Jarmakani (2010), one of the issues with the
sheikh romance novels is that
A.the qualities of an intelligent and courageous heroine are only

9. expressed through the white heroine while the oppressed Arab
women is a “compelling absent presence”
B.it does not give full agency to the white heroine
C.they are usually not very realistic
D.they are not very popular
Question 20 of 20
5.0 Points
Jarmakani (2010) argues that sheikh romance novels function as
A.a tool in the war on terror
B.narratives that speak to the anxieties and fears of late modern
forms of power
C.a way to overcome stereotypes of Middle Eastern men
D.a reminder of the greatness of the Arab cultures
Soci111 week 3
Discussion; (200 words)
Identify the operational definitions in the following statements
and discuss what, if anything, may be wrong with them: (1)
smoking is bad for people's health, (2) poverty causes crime, (3)
children who watch more than three hours of television a day
tend to be more hyperactive than other children, and (4) alcohol
consumption is related to spousal abuse. Then try to transform
one of the statements into a testable hypothesis with precise
operational definitions.

10. Assignment 1: Observation
General description: The purpose of this exercise if for you to
observe ONE social setting to begin to detect patterns in human
behavior - observance of norms and potentially behaviors that
deviate from the norm. This week's exercise includes two parts.
First, you will need to go to one public place and observe the
people there for 25 minutes. Note people's behavior, their
demeanor, and their reactions/interactions to/with each other.
Second, you will break a norm and observe people's reactions to
your norm breaking behavior.
Instructions: A norm is a social rule. There are many norms that
help to frame how we are supposed to behave in our daily lives,
one example is gender norms (what are social rules we follow to
'be masculine' and to 'be feminine'); another example is standing
in line (consider what would happen if you cut everyone in line
at 8am in a Starbucks?).
Note: it is important that you conduct the observations and
norm breaking during this class; recalling past observations is
not the same as purposefully observing your surroundings from
a sociological perspective.
1. Consider the assigned reading to this point
a. Define norm
b. List two norms you tend to observe in everyday life.
The purpose of this exercise if for you to observe one social
setting to begin to detect patterns in human behavior -
observance of norms and potentially behaviors that deviate from
the norm. This week's exercise includes two parts. First, you
will need to go to one public place and observe the people there
for 25 minutes. Note people's behavior, their demeanor, and
their reactions/interactions to/with each other. Second, you will
break a norm and observe people's reactions to your norm
breaking behavior.
2. Identify the norm you are going to break. (**this should not
include breaking the law**)
3. Choose a time and location for when you are going to
conduct your observations

11. 4. Go to the specified location and proceed with your
observations.
a. You must also be a keen social observer; a "peeping Tom" in
the sociological sense. Take handwritten (recommended) and/or
mental notes of:
i. Details about your chosen location (time of day, lighting,
furniture, plants, sounds, temperature, smell, vibe/energy, etc)
ii. The people around you, not only their behavior but general
information about their sociodemographic characteristics (age,
race/ethnicity, gender, socio-economic status, etc);
iii. Your thoughts and feelings while observing may be a brief
section of the paper.
b. After observing your social setting for 25 minutes, you
will now go about your norm- breaking
i. note: if your norm-breaking includes changing your visible
appearance, you will need to conduct your general observations,
and observations when breaking your norm, at two different
times.
ii. The setting and timing of your norm-breaking behavior will
vary, but carefully observe people's reactions to you during
your norm breaking for a minimum of 10 minutes. (The longer
the better)
iii. If you have reservations or concerns about the norm-
breaking, please contact your instructor with any questions.
Also remember that deviance not only consists of negative
behaviors, but can be positive as well (paying for someone's
coffee in line, greeting strangers, etc.). If you find it difficult
to break a norm because of your location (such as a military
deployment) or concerns about drawing negative attention, you
may want to enlist the help of a friend or family member who
can break a norm while you observe.
5. Write a 2 - 4 page reaction paper about your observations
and norm breaking. Your paper should include
A. Norm definition, examples of two norms, and norm you
chose to broke
B. a thick description of the location (i.e. building you were

12. in (what is the architecture like), descriptions of people there
(in terms of socio-demographic characteristics: age,
race/ethnicity, gender, socio-economic status), sounds, smells,
temperature, time of day and week, etc);
C. clear detail of your observations;
D. analysis of your observations using at least
four sociological concepts from the readings so far
i. This should include clearly identifying the concept you are
going to use, defining the concept using the text, and then
applying the concept to your observation
e. a discussion of your experience of the situation. For
example you might write how you felt when you started to
detect a pattern in sociodemographic characteristics and/or
behavior.
f. A discussion of your norm breaking behavior, how
people reacted (or didn't), how you felt, etc.
Use APA-formatting with in-text citations and full references to
give your sources proper credit (otherwise it is plagiarism)