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Designing for Impact

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To deepen Idahoans’ connection to their state, build a statewide sense of community, and create an essential resource for education, the Idaho State Museum was designed for impact. ISHS connected Idaho’s past to the present; integrated Idaho’s cultural diversity throughout the visitor experience; and used a multidisciplinary approach to maximize historical literacy across subjects. This session explores engagement practices used to achieve statewide resonance, understand affective outcomes of the museum experience, and respond to community needs.

Published in: Government & Nonprofit
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Designing for Impact

  1. 1. Idaho State Museum: Designing for Impact Janet L. Gallimore Randy L’ Teton Dr. Gloria Totoricagüena Liz Hobson
  2. 2. Idaho has made History! Idaho State Museum Expansion The Idaho State Historical Society has renovated and expanded the Idaho State Museum and developed world-class exhibitions that inspire learning and invite an engaged discussion of Idaho’s past and its impact today
  3. 3. Project Goals  To repair dated infrastructure  To respond to public demand  To create comprehensive, new exhibitions
  4. 4. How to achieve statewide relevance COULD WE:  Embrace History Relevance and prove that history was relevant and meaningful to our state?  Transcend history being thought of as 4th grade social studies ONLY?  Make our new state museum resonate across the state of Idaho?  Regain our appropriation and successfully undertake the largest capital largest capital campaign in our Agency’s history?
  5. 5. Project outcomes and intended impact  Deepen Idahoans’ connection to their state  Create an essential resource for education  Contribute to the economic vitality of our state
  6. 6. Commitment to excellence  Execute at high level of practice  Balance of ideas, emotional connection, objects, multi-sensory experiences  Maximize museum’s role in applied, informal, and lifelong learning
  7. 7. Visioning with key stakeholders  Core Values?  Audience?  Role in the life of the local, regional, and state community?
  8. 8. Exhibit Planning
  9. 9. Exhibition Principles  People and the land shape each other.  History is made by people. People make decisions that have consequences. Everyone is a history-maker.  Historical decisions are relevant to contemporary life; our decisions will impact the future.  Idaho is not an island. Idaho’s story has a regional and national context.
  10. 10. Statewide engagement  Tribal partnership with Idaho’s five recognized tribes  University Academics and Scholars across Idaho  Executive Branch Agencies  JFAC  Teacher Advisory Council  On-site interviews and focus groups  Statewide electronic surveys  Public Interviews
  11. 11. Key storyline testing results  Idahoans will visit our State Museum to learn about Idaho’s Native People  Participants expect to be educated in an entertaining fashion with interactives, sensory use, apps, games,  60% statewide want multi-media immersive experiences are worth the cost  Idahoans want increased access to the State Museum and collections via technology  The Idaho State Historical Society is expected to be fundamental to the educational mission of Idaho
  12. 12. Key educational summit results  Nearly all proposed exhibition stories deemed interesting and useful for Idaho State Standards, Common Core and 21st Century Skill for teachers in K-12 in all disciplines.  96% marked “important” or “very important” that students have an emotional as well as intellectual experience at the new museum; they can not create this in a classroom.  Educators responded that 100% of the exhibitions are relevant to all grade levels and have content and skills at all levels K- Career. They see the ability to use the Museum at all levels of complexity.  Teachers reported that STEM content and process objectives can easily be incorporated.
  13. 13. Tribal Engagement • Seek permission and approvals • Establish ongoing liaisons • Travel to Homelands • Report to Chairmen • Pay stipends for work
  14. 14. Takeaways for Impact  Purposeful outcomes inspire donors and stakeholders  Engagement and inclusion is critical  Specific takeaway messages for all narratives increase potential impact and ability to measure learning  Connecting the past to contemporary issues gives context  A multi-disciplinary lens- art, history, science, language appeals to a broad audience  Co-creating content is respectful and results in a better story  Measuring impact provides validation and data for future decisions  Aligning strategy with branding and marketing amplifies the story
  15. 15. In Idaho, museums contribute $228 million to our economy Bill Connors, President & CEO of the Boise Metro Chamber “The Boise Chamber has long supported the Idaho State Museum and its expansion and renovation. Museums not only create and attract economic activity, they are part of a portfolio of amenities that help keep and attract good people and employees. The new museum will be an important asset in our city’s economic development efforts for decades to come.”
  16. 16. Idaho State Museum Collecting and Using Decision Quality Data 2015-2019 Dr. Gloria Totoricagüena Idaho Policy and Consulting LLC
  17. 17. Decision quality data: Gather quantitative and qualitative data that inform 1.) content 2.) design 3.) multimedia experiences for the new Museum.
  18. 18. Outcome Evaluations- Turn data into operational intelligence Phase 1. Outputs- goods/services delivered by the Museum: exhibits, design, multimedia, programming in the building and via Internet, etc. Phase 2. Outcomes- impact of the those good/services in learning, feeling, entertainment, earned marketing, etc.
  19. 19. Museum Outcomes Content Design Multimedia Learning Entertainment Feeling Trust in ISHS Expectations Earned Free Marketing Museum Outputs
  20. 20. Building the Data Gathering Methodology 1. Observation- visitor behavior/interactions with displays. 2. Survey Questions- precise, fast & anonymous 3. Open discussion/ free writing
  21. 21. ID State Historical Society and BSU School of Public Service Continuing MOU for internships
  22. 22. 105 topics addressed 3 separate surveys Free writing questions Answering time 3-5 minutes Discussion notes kept Statistical
  23. 23. Source: Totoricagüena, Gloria. Idaho State Museum Visitor Exit Survey. 2019.
  24. 24. Source: Totoricagüena, Gloria. Idaho State Museum Visitor Exit Survey. 2019.
  25. 25. Source: Totoricagüena, Gloria. Idaho State Museum Visitor Exit Survey. 2019.
  26. 26. Source: Totoricagüena, Gloria. Idaho State Museum Visitor Exit Survey. 2019.
  27. 27. Recommendation: Continue to use the data to guide budgeting, programming, marketing, special events, traveling exhibits, staff training and updates to infrastructure.
  28. 28. Pop-Up exhibitions
  29. 29. Exhibition modifications
  30. 30. Ongoing partnerships
  31. 31. GEM Program
  32. 32. Visitor Engagement Standards
  33. 33. Takeaways for Impact  Purposeful outcomes inspire donors and stakeholders  Engagement and inclusion is critical  Specific takeaway messages for all narratives increase potential impact and ability to measure learning  Connecting the past to contemporary issues gives context  A multi-disciplinary lens- art, history, science, language appeals to a broad audience  Co-creating content is respectful and creates a better story  Measuring impact provides validation and data for future decisions  Aligning strategy with branding and marketing amplifies the story
  34. 34. Contact information Janet L. Gallimore, Executive Director and State Historic Preservation Officer Idaho State Historical Society, 2205Old Pen Rd., Boise, ID 83712 janet.gallimore@ishs.idaho.gov
  35. 35. What’s your story?  How have you created strong tribal relations?  What are some of your successful community engagement methods?  What kind of data collection has been useful for you in creating impact?

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