Fair and Straight Forward Business Proposal to Appoint National / regional Business Partners.

1. Business Opportunity
Partnership Proposal
ARTIA Ltd , Athens – Greece
July 2017

2. Agenda / Topics
About ARTIA Ltd
Our Collection
Partnership Scope
Partnership Model
Partner’s profile
Partnership commercial model
Parties’ Contribution
Key Benefits

3. About ARTIA Ltd
ARTIA Ltd is a private company founded on 2012 by Greek & Greek-Australians, based in Athens –
Greece.
The company promotes a wide collection of carefully selected, quality handmade creations worldwide.
Our business lines are:
1. online retail (www.elitecrafters.com),
2. Wholesale
3. Business gifts & customization (b2b).
Average
Annual Growth
Rate of 25%
(2012-2016)
75% of
International
Retail Sales
Revenue

4. Our Collection
Our Collection formation is the outcome of tedious and persistent efforts. It took more than 18 months
of tedious efforts of travel and visits to workshops, artists and designers all over Greece, in order to
evaluate their work and compose our initial product collection.
ARTIA offers a wide range of quality handmade products for every taste, style, budget, event or
occasion, such as, wall or tabletop décor accessories and ornaments, sculptures, olive wreaths, worry
beads, one of a kind illuminated manuscripts, olive wood items, ancient games replicas and decorative
games, collector’s items and much more.
Our product’s style ranges from vintage to classic and from contemporary to modern.
Retail
collection
900+
items
Business
collection
1000+ items
Wholesale
catalogue
1500+ items
Presented
50+
Artists on
2017
Unique
product
portfolio

5. Partnership Scope
Consumers today demand, fast and easy shopping with efficient customer service. Therefore:
 localized content,
 product availability,
 fast delivery,
 facilitated transactions (currency, pricing, payment options) and
 efficient customer service
… are a must. Additionally online shoppers trust domestic e-shops more, and demand low –or no- shipping costs and
appreciate local contacts.
ARTIA for its international expansion, plans to appoint national / regional business partners as the best option in respect
to the above market requirements.
Instead of us, our partners they are able to
perform far better and succeed in market
development as well as in customer support.

6. Partnership Scope
Customer Experience Current Status NEW (via Partner)
Product Experience Minimum product experience (look and feel) Average or optimal (physical shop) look and feel of the product
Language English (only)
Optimal Translation (slang language, dialect included)
Keywords , descriptions ads, search engines
Payment Methods
International transaction - Country risk
Risk Feeling. Transaction Doubt
Only Major International Payments Options
Local transaction
Trustful Transaction Feeling
Extended Domestic Payment Options
Shipping
International Courier/ Post. Customs Fees
High Priced. Longer transport Time
Average Service & Control
Domestic Shipping, Local Courier / Post
Cheaper or Free shipping. Minimized Transport Time
Best Service & Control
Locality / Presence Discourage Contact. Low Customer Service Expectation
Time Zone, Holidays Mismatch - Delays
Encourage Contact. High Customer Service Expectation.
Limited or no Time Zone & Holiday Mismatch – No Delays
Marketing
Limited Market Awareness
Weak Market Sense & Feedback Evaluation
New Local Market Trends - Slow Reaction
Fair to Perfect Market Awareness
Strong Market Sense & Feedback Evaluation
New Local Market Trends - Instant Reaction

7. Partnership Model
IMPORTANT: This is not a franchise agreement.
Global
Market
National
Market
National
Market
National
Market
Regional
Market
ARTIA
•Enabler
•Supplier
Partner
•Exclusive operator
•Off / Online Retail
•Wholesale
•B2B
Market
Feedback
ARTIA demands
NO ROYALTIES
or Prepayments
from partners

8. Partner’s profile
Ideally our potential partner must posses:
• Adequate business & local market experience, especially in retail or product distribution sector
• A well established and organized existing business will be a plus
• Average PC user skills or higher
• Basic internet and e-commerce skills and experience
• Fluent English speaker
• Business and commercial thinking and winning attitude

9. Commercial model
Supply
Our partner is being supplied exclusively from ARTIA Ltd in wholesale prices, bulk orders and shipments in order to
minimize the shipping cost / item & the overall cost / item. The aim is to maintain a minimum stock of the selected
items (best sellers) in order to serve the customers swiftly.
Stock will grow gradually through time.
Revenue & Sales channels
ARTIA proposal offers the potential of multiple revenue streams to the partners:
On-line retail through (localized) www.elitecrafters e-shop brand
Offline retail (if the partner runs any physical shop or points of sale)
Wholesale to local physical stores
B2B sales corporate clientele (congresses, events, business gifts, awards, summits etc).

10. Commercial model
High Sales Profit
Our proposal offers a high sales profit margin of 50% average.
Profit margin can be significant higher, depending on partners’ market dynamics and financial factors (e.g sales tax rate,
consumer buying power, currency rates, and low commissions)
Competition
ARTIA holds the largest product portfolio in Greece where in fact it is not distributed abroad yet.
ARTIA’s product portfolio faces practically no competition in terms of product range, quality, forms and designs.

11. Parties’ Contribution
ARTIA
• Business Model. Successfully tested for 6 years
• elitecrafters.com platform clone for local market, modern
& updated, mobile optimized
• Product portfolio, content, updates
• Original content, descriptions, professional photos
(2500+), full keywords library
• Wholesale catalogue online access
• Business gifts catalogues online registration, instant
download
• Packaging & Promotion material, labels, tags, branded
bags & pouches etc.
• Know-how, Training technical and operational
• Marketing & Advertising campaigns experience
Partner
• Content translation if needed
• Credit cards online payments clearing agreement
(e.g Bank)
• Paypal® business account
• Shipping services agreement. Post, courier or else
• Adequate working space (>50m2)
• Cost of elitecrafters.com cloning, payment & checkout
module integration, and training.
• Cost of Initial minimum product stock.
• Sales efforts and market development actions
• Customers service & support

12. Benefits
ARTIA PARTNER CUSTOMER
Faster and stronger international
expansion.
Start a successful and tested new business
Best or Optimal shopping experience (online or
physical). Higher shopping satisfaction
Higher performance / market Become exclusive provider of a unique product portfolio Familiar local payment options
Customers satisfaction higher rate Low capital investment Fast & cheaper delivery. Known level of service.
Avoid direct expansion risks High sales gross profit margin (av. 50%) business No customs, toll fees and charges. No delays
Utilization of capital to finance
operations
Multiple revenue streams and sales channels Trustful transactions
Efficient multiple markets monitor &
control
Minimum time to market
Competitive Customer Support & Service
Expectations
Strong growth prospects
Fair & straight forward partnership, mutual interests,
common goals
Supply side safety

13. Additional info
View our retail collection in www.elitecrafters.com
Download our business gift catalogue here
For more information please contact:
Nick Stavrianoudakis
Business Development Manager
n.stav@elitecrafters.com
Tel.+30 2110120623
Thank you