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Thanks for inviting meThanks for turning upLet’s get to know eachother a little...
Who do we have outthere this morning...Who considersthemselves a designer?
Whatever we do, I’msure we all want to putour superpowers togood use, yeah?That’s why we’re here
So I’m David &I work forRedweb, a digitalagency inBournemouth
You can findme on Twitter,if you’d like tosay ‘hi’
My wardrobehomage to afavourite site ofmine this year
How do I describemyself?Well,...I’m a kayaker
OK, so I used to bea kayaker.It got a little toodangerous
I’m a flyfishermanI got stuck in abog & nearly diedI fell in a crevasse& nearly died
So I shouldprobably stick tomy best, & safest,sport
I like messingabout withcameras
I’m a huge fan of ducttape. It can fixanything -apart from my code
I’m a maker ofprints, paintings,drawings & artystuff too
I’m an expert speeddobber.That means I drawrocket ships on otherpeople’s work whenthey’re not lookingPeople have said it’s...
...this one’s quite big(me cleaning mydriveway lastweekend)
And this one’s *quite*clever???(a print I made for alocal show last year)
I’m an ex FlashguyI heart AS2
& I’m a designerHere’s our latest workof which I can’t takemuch credit for...
As I’m part of abig team, of littleteams, all workingtogether
But @iamKeir hasa very specialsurprise later on
This is me....
Which means Ioften get askedthis...
To which I reply this.Which really windspeople up
This is the missionstatement of ourInnovation Lab
And this iswritten in ourstaff manifesto
We’ve changed whatwe do & how we do it,& we’re proud of whatwe’ve achieved
I’m going to talkabout some of thethings that haveworked for us
Any questions?OK, let’s start....
The C word.We believe everyone iscreative. Not justdesigners of those withcreative in their job titleGartner said there we...
These people loveresearch. Presentedwith a huge box of lego,they’d spend a lot oftime on Google first
These people like arranging &rearranging. They look forpatterns & combinations.They may start sorting ourlego into colour ...
These people will tip all the lego on thefloor & make it up as they go along. Theycrave excitement & spontaneity, & aretoo...
These guys want to know what we’rebuilding & why. They search for meaningfrom the get go. This can be difficult &dangerous
Mavericks want to know WTF we’redoing playing with lego?Useful for reality checks, but you needto explain ideas to them wi...
Where do you fit?Where do yourcolleagues fit?
We’ve found ideasessions workbest if you have amix of creativetypes
Now a little abouthow our brainsare wired...
We rely heavily onexperience. Like trainsgoing down a track.Imagine if every timeyou saw your pants inthe morning you hadt...
Our brains work likewater flowing down ariver bed, following itsusual course, taking thepath of least resistance.Let’s cal...
New ideas happenwhen connectionsare made bet weendifferent rivers
The more rivers ofexperience we make, themore new ideas we’ll becapable of.Our experiences areunique to each of us. Ouride...
A great work of artis a culmination ofexperiences
Let’s park all thatand move on to anew analogy:Ideas are like newshoots
You can’t tell if aplant is a floweror a weed until itsgrown on a bit.We need to holdoff judgement (atthe early stages)wit...
Plants need light & waterto grow.Ideas need energy &acceptance to growWe need to say ‘yes and’in these early stages andsav...
We need to give ideas needtime to grow & bloom.It’s good to disconnect, getsome distance and let ideasdevelop & stew
Here’s our simple definitionsbehaviour vs processinspiration vs perspirationOne can be practiced &improved, the other is a...
The further you canblow a situationapart with creativethinking, the morechance you have offinding a unique &suitable solut...
Innovation is aboutfocus & determination.Knowing when tolisten & when not to.Knowing who to listento and who not to.
It’s not about pastbusiness models & provencase studies.Have the balls to make thecalls
Rephrasing Q’s to get newperspectives.Be like Columbo and don’trest until you’ve found theright answer
We could make agame with 1 ball &1 iPad...
But what if...we added moreiPads, more balls,more race track
We have to knowhow tech works,what it can do, andwhat that means tobehaviours andcultures
But we mustn’t be afraidto break the rulesThe best work comesfrom subversion, surpise &turning conventions ntheir head
Freedom demandscourage. Fear offailure can be veryreal...
But failure is OKEspecially if you’ve beingtrying your hardest,pushing for the rightthings & not giving upit’s also OK if ...
Innovation is about gettingthings donePrototypes, proofs of concept,diagrams & sketches help getthings madeReal so we can ...
Innovation is often moreabout the journey thanthe outcomeMake sure you keep youreyes open & takeeverything in
We’re still playing withmultiple screens8 monitors, 8 browsers, 8smart phones, 8 paddles,1 ball, 2 goals
And we’re building ourown 3D printer to embarkon a new design &manufacturing adventure
Serious face now, herecomes the unfashionablebit...
As makers of thingswe haveresponsibilities thatwe need to takeseriously
We have a responsibilityto our employers, ourclients & our endaudiences - to deliverthe best solutionspossible
We have responsibilitiesto our colleagues ourcollaborators and ourindustry communities - tohelp, support and pushourselves
What will people want?What will people need?How will they accesswhat we build?...in 1 yr time?...in 2 yrs ... in 10 yrs?
Do we really need aniPhone app for everybrand we interact with?Do we really need moredata visualisations thataren’t pretty...
Don’t just follow trends.Make things that matter,that are not lazy orwasteful or clutterMake significant things
In January, there were8milliion people in theUK that had NEVERbeen onlineThink what they’vemissed out on - moneysavings, t...
Bill McDonough, in hisbook Cradle to Cradleurges us that we need tomake things:“not just less bad, butmore good”“...it’s t...
We also have a responsibilityto ourselves:to our development, to ourcareers, to our happinessTo our mastery
& I think we have aresponsibility to f*ck aroundNot in trivial, wasteful,annoying ways. But in ways thatmake us more innov...
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
Creativity, innovation, & our responsibility to f*ck about
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Creativity, innovation, & our responsibility to f*ck about

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Three little words that we've been focusing on over the last couple of years: creativity, innovation & responsibility.

These are my slides from WDC 2012, where I share a few things we've learned and that have worked for us

I've added notes to the slides so they'll make more sense without me mumbling over the top of them

http://2012.webdevconf.com

Published in: Design
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Creativity, innovation, & our responsibility to f*ck about

  1. 1. Thanks for inviting meThanks for turning upLet’s get to know eachother a little...
  2. 2. Who do we have outthere this morning...Who considersthemselves a designer?
  3. 3. Whatever we do, I’msure we all want to putour superpowers togood use, yeah?That’s why we’re here
  4. 4. So I’m David &I work forRedweb, a digitalagency inBournemouth
  5. 5. You can findme on Twitter,if you’d like tosay ‘hi’
  6. 6. My wardrobehomage to afavourite site ofmine this year
  7. 7. How do I describemyself?Well,...I’m a kayaker
  8. 8. OK, so I used to bea kayaker.It got a little toodangerous
  9. 9. I’m a flyfishermanI got stuck in abog & nearly diedI fell in a crevasse& nearly died
  10. 10. So I shouldprobably stick tomy best, & safest,sport
  11. 11. I like messingabout withcameras
  12. 12. I’m a huge fan of ducttape. It can fixanything -apart from my code
  13. 13. I’m a maker ofprints, paintings,drawings & artystuff too
  14. 14. I’m an expert speeddobber.That means I drawrocket ships on otherpeople’s work whenthey’re not lookingPeople have said it’snot big or clever but...
  15. 15. ...this one’s quite big(me cleaning mydriveway lastweekend)
  16. 16. And this one’s *quite*clever???(a print I made for alocal show last year)
  17. 17. I’m an ex FlashguyI heart AS2
  18. 18. & I’m a designerHere’s our latest workof which I can’t takemuch credit for...
  19. 19. As I’m part of abig team, of littleteams, all workingtogether
  20. 20. But @iamKeir hasa very specialsurprise later on
  21. 21. This is me....
  22. 22. Which means Ioften get askedthis...
  23. 23. To which I reply this.Which really windspeople up
  24. 24. This is the missionstatement of ourInnovation Lab
  25. 25. And this iswritten in ourstaff manifesto
  26. 26. We’ve changed whatwe do & how we do it,& we’re proud of whatwe’ve achieved
  27. 27. I’m going to talkabout some of thethings that haveworked for us
  28. 28. Any questions?OK, let’s start....
  29. 29. The C word.We believe everyone iscreative. Not justdesigners of those withcreative in their job titleGartner said there were 5creative outlooks/windows.
  30. 30. These people loveresearch. Presentedwith a huge box of lego,they’d spend a lot oftime on Google first
  31. 31. These people like arranging &rearranging. They look forpatterns & combinations.They may start sorting ourlego into colour and shape
  32. 32. These people will tip all the lego on thefloor & make it up as they go along. Theycrave excitement & spontaneity, & aretoo impatient to follow instructions orconstraints
  33. 33. These guys want to know what we’rebuilding & why. They search for meaningfrom the get go. This can be difficult &dangerous
  34. 34. Mavericks want to know WTF we’redoing playing with lego?Useful for reality checks, but you needto explain ideas to them with care & structure
  35. 35. Where do you fit?Where do yourcolleagues fit?
  36. 36. We’ve found ideasessions workbest if you have amix of creativetypes
  37. 37. Now a little abouthow our brainsare wired...
  38. 38. We rely heavily onexperience. Like trainsgoing down a track.Imagine if every timeyou saw your pants inthe morning you hadto work out what theywere & what to dowith them
  39. 39. Our brains work likewater flowing down ariver bed, following itsusual course, taking thepath of least resistance.Let’s call these rivers ofexperience.
  40. 40. New ideas happenwhen connectionsare made bet weendifferent rivers
  41. 41. The more rivers ofexperience we make, themore new ideas we’ll becapable of.Our experiences areunique to each of us. Ourideas will also be uniqueMake more rivers bydoing things differently,trying new things, goingto new places, takingrisks, and leaving ourcomfort zones.
  42. 42. A great work of artis a culmination ofexperiences
  43. 43. Let’s park all thatand move on to anew analogy:Ideas are like newshoots
  44. 44. You can’t tell if aplant is a floweror a weed until itsgrown on a bit.We need to holdoff judgement (atthe early stages)with ideas too.We sometimes callour innovation labour greenhouse
  45. 45. Plants need light & waterto grow.Ideas need energy &acceptance to growWe need to say ‘yes and’in these early stages andsave ‘no because’ for later
  46. 46. We need to give ideas needtime to grow & bloom.It’s good to disconnect, getsome distance and let ideasdevelop & stew
  47. 47. Here’s our simple definitionsbehaviour vs processinspiration vs perspirationOne can be practiced &improved, the other is aboutdedication & determinations
  48. 48. The further you canblow a situationapart with creativethinking, the morechance you have offinding a unique &suitable solution tofocus down on
  49. 49. Innovation is aboutfocus & determination.Knowing when tolisten & when not to.Knowing who to listento and who not to.
  50. 50. It’s not about pastbusiness models & provencase studies.Have the balls to make thecalls
  51. 51. Rephrasing Q’s to get newperspectives.Be like Columbo and don’trest until you’ve found theright answer
  52. 52. We could make agame with 1 ball &1 iPad...
  53. 53. But what if...we added moreiPads, more balls,more race track
  54. 54. We have to knowhow tech works,what it can do, andwhat that means tobehaviours andcultures
  55. 55. But we mustn’t be afraidto break the rulesThe best work comesfrom subversion, surpise &turning conventions ntheir head
  56. 56. Freedom demandscourage. Fear offailure can be veryreal...
  57. 57. But failure is OKEspecially if you’ve beingtrying your hardest,pushing for the rightthings & not giving upit’s also OK if youunderstand why, don’trepeat it and progress
  58. 58. Innovation is about gettingthings donePrototypes, proofs of concept,diagrams & sketches help getthings madeReal so we can test, evaluate,improve or start againGet going, then get better
  59. 59. Innovation is often moreabout the journey thanthe outcomeMake sure you keep youreyes open & takeeverything in
  60. 60. We’re still playing withmultiple screens8 monitors, 8 browsers, 8smart phones, 8 paddles,1 ball, 2 goals
  61. 61. And we’re building ourown 3D printer to embarkon a new design &manufacturing adventure
  62. 62. Serious face now, herecomes the unfashionablebit...
  63. 63. As makers of thingswe haveresponsibilities thatwe need to takeseriously
  64. 64. We have a responsibilityto our employers, ourclients & our endaudiences - to deliverthe best solutionspossible
  65. 65. We have responsibilitiesto our colleagues ourcollaborators and ourindustry communities - tohelp, support and pushourselves
  66. 66. What will people want?What will people need?How will they accesswhat we build?...in 1 yr time?...in 2 yrs ... in 10 yrs?
  67. 67. Do we really need aniPhone app for everybrand we interact with?Do we really need moredata visualisations thataren’t pretty & don’tshow us what the datameans easily enough?Look at these peelers/coreres/splitters. WTF?Just buy a knife!
  68. 68. Don’t just follow trends.Make things that matter,that are not lazy orwasteful or clutterMake significant things
  69. 69. In January, there were8milliion people in theUK that had NEVERbeen onlineThink what they’vemissed out on - moneysavings, time savings,knowledge, learning,entertainment &sociallyWe can help, we haveresponsibility to help
  70. 70. Bill McDonough, in hisbook Cradle to Cradleurges us that we need tomake things:“not just less bad, butmore good”“...it’s the C20th & thebest we can do is putwheels on our luggage”
  71. 71. We also have a responsibilityto ourselves:to our development, to ourcareers, to our happinessTo our mastery
  72. 72. & I think we have aresponsibility to f*ck aroundNot in trivial, wasteful,annoying ways. But in ways thatmake us more innovative &creativeI mean f*cking about in wayswhich.....[drum roll here]

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