1. Our vision is to create a
perfume that will
transform our consumers.
Giving every day people
the opportunity to feel
expensive.

2. Our brand name will be
Rivera. The product will
be a perfume for men
and for women. Although
their will be different
fragrances for either
Rivera gender. Gold for women
and silver for men.
Gold
Both adverts will link to each other
following the same concept of
Rivera
making them feel more expensive.
The colours associated with the Silver
name will also feature clearly in the
advert. A similar story will be shown
in both the adverts.

3. The perfume advert
for women is to be
set at night. With
the transformation
from being an
average person into
the likes of an
expensive celebrity.

4. The male perfume advert will feature the female from
the women's advert. Seeing this man looking sad and
lonely she hands him the perfume. Then he transforms
into a suave and confident male. He then walks away
with the previous actress arm in arm.

5. In our advert we plan to use a
variety of textual features to
persuade the consumers that our
perfume is something they want
to purchase. We plan to use real
time, repetition, dramatic action,
symbolism and music and sound.