This document outlines an advertising pitch to encourage voter registration. It proposes creating shock advertisements depicting a society negatively impacted by issues like war, environmental problems, or dictatorship due to lack of voting. The ads would target all eligible voters in England and Wales and feature slogans about how not voting can worsen problems. A second lighter ad would analogize voting to the Greeks fulfilling civic duties while wearing unusual robes.

1. ADVERTISEMENT PITCH

2. • Our research showed that young
people don’t bother to register to
vote, because they don’t know that
registering to do so is necessary,
and think their vote doesn’t make a
difference. The adult and elderly
voters, although they do vote more
frequently, and are registered to
vote, they also think that their vote
doesn’t inflict change.
• The target audience for both our
adverts is everyone of voting age in
England and Wales.

3. • This advert is supposed to
depict a society corrupted
with war, environmental
issues, or dictatorship, all
due to the lack of voting.
• This one in particular shows
someone’s home, and
how it’s surroundings are
affected by war.
• We’re planning on
creating two other versions
of this advert, but instead
of war related issues,
we’re going to use
environmental problems or
dictatorship to shock the
audiences into registering
to vote.

4. • On the top right corner
there will be a cover line
saying something about
how not voting can also
help things change, for the
worse.
• We’re going to place a
baseline, on the bottom
left corner showing
votebooster’s logo and
website.

5. • In our second advertisement, we approach a more light
hearted advertisement technique by showing that even
though the Greeks looked sort of ridiculous wearing those
robes, society took them seriously anyway because they
fulfilled their civic duties, such as voting.