Storyboard pitch of advertisement       Madeline Menzies-Miha      Ingrid Dammen Vindenes
Steadfast PensFor occasions big and small
Different campaigns:• Towards men and women• More historical incidents  - to appeal to the older generation• Potential to ...
Emotional branding“Emotional branding is a means of creating apersonal dialogue with consumers. Consumerstoday expect thei...
Emotional branding• Values in the advertisement:  - Community  - Nostalgia  - Patriotism• Relatability:  - Everyday people...
Intertextuality• “The presence of one text inside another.”• Strong intertextual references linked to the product:  - Shak...
Signifiers of aesthetics and mood• Music - Classical - Signify the build of tension• Clock - Time and timelessness• Pace -...
• Emotional branding• Intertextuality• Aesthetics and mood
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
Storyboard pitch of advertisement
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Storyboard pitch of advertisement

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Storyboard pitch of advertisement

  1. 1. Storyboard pitch of advertisement Madeline Menzies-Miha Ingrid Dammen Vindenes
  2. 2. Steadfast PensFor occasions big and small
  3. 3. Different campaigns:• Towards men and women• More historical incidents - to appeal to the older generation• Potential to engage people and go viral
  4. 4. Emotional branding“Emotional branding is a means of creating apersonal dialogue with consumers. Consumerstoday expect their brands to know them –intimately and individually – and to have a solidunderstanding of their needs and culturalorientation.” - Gobe, Emotional Branding
  5. 5. Emotional branding• Values in the advertisement: - Community - Nostalgia - Patriotism• Relatability: - Everyday people doing everyday things
  6. 6. Intertextuality• “The presence of one text inside another.”• Strong intertextual references linked to the product: - Shakespeare - The Beatles - Cathy Freeman• Affect consumer’s perception of the product values
  7. 7. Signifiers of aesthetics and mood• Music - Classical - Signify the build of tension• Clock - Time and timelessness• Pace - Development
  8. 8. • Emotional branding• Intertextuality• Aesthetics and mood

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