20240429 Calibre April 2024 Investor Presentation.pdf
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12/2/15 Diana Kuduwa Bling
SianLevi came froma small towninLondoncalled,Hackneyandcame to be interviewedforBLING
today. Decidingtoshowher talentforrappingbecame a mustand she finallycame outontop with
herfirstdebutsingle,Grind,whichillustratesthe struggle itwasforherto manage to gettop inthe
Hip-Hopindustry,tryingtotopalreadyinthe businessrappers.
AskLevi whatmakesher standout fromthe swarmingnumbersof male rappers,alsoseekinga
name for themselves,andthe Hackneybredchickpauses to thinkbefore answering,“Itell mystory
[and] mystory’stotallydifferentfromanyone else’sstory“.Thisresponse isprettycommonwithin
artiststryingto showtheirindividuality,butasa new artistinher firstinterview,itis
understandable. Listentothe lyricsinherGrindsingle andyouwill understandherbackgroundstory
a lot more.She sitsinher nude knittedof-the-shoulderdressjumperandgetscomfortable asif she
istryingto relive the momentof recordinghersong.She seemshappy while expressingthe lyricsof
hersong to me.Anexample piece fromhersongis,“I’dneverchange mypastas itwouldn’tmake
me as strong as I am today” Each vocabularyinhermixtape issangin a wayyou wouldn’trealise
that itrevealsthe struggle she wentthroughasthe beatof the song isinsane.“WhenAzealiaBanks
likedmyvideoof the songonInstagram andsharedit herpage,I knew itwouldbe successful”.Her
humblenessasshe speaksisextraordinary;youcanjusttell how grateful she isfor the wayher life
turnedaround.She takesa sipof herdrinkbefore continuing,“whenIwasyounger - I usedto listen
to AzealiaBanksalot more fromwhenI heard212 - that’swhythere issome resemblance inboth
our songsas I admiredherand keptsinginghersongssoit became myforte inthe style of my voice.
She differsfromotherpersonalitiesinthe Hip-Hopmusicindustryasa light-skinfemale inhermusic
and herfashion.The type of fashionshe wouldwearonthe streetstobusklookedtrendybecause
she wouldwearhighwaistedjeans,croptopsandsome of freshpair of Nikes.However,youngLevi
isnow expressesthe povertyinherfashionasastereotypical homelessperson.“I’ve alwayshada
passionforfashionaswell asHip-Hop,althoughIhad an ideatoswitchup the fashiongame a little”,
the mischief onthe face comesto lightasshe revealsherslowly,uprisingfashiontrend.“I’mgonna
call the brandLezzy,butthis isjustan insightonmy future...Future plans,justsothe homeless
people don’tfeelhomelessascelebswouldbe wearingclothesliketheirs”.Hearingthatshe already
has future plansisa great start.
“Gettinga gig inAtlanta,GA wasactuallyeasyas I managedto findLusciousLyon;a recordselling
platinumHip-Hopartist,whostill hasn’tretiredinthe businesstryingtodevelophisempire day-by-
day,to supportthe youngHip-Hopartistgettingtothe top” the sweet-talking19 year-oldsaid.“It
was a great experiencetofinallytraveltoanothercountry,considering Icouldneverdone that
before”.Levi startsmovingaroundindiscomfortandhereyesstartto swell.She issuchan open
interviewee,whichisgoodasa newartistthat people wanttopersonaliseandfoundoutmore
about.She continuestotell usabouther previouslifeinbuskingforahome to stayin,“I’d changed
spotsto singin everyweeksoIcouldtry and geta differentaudience of people”.Since gettingon
thisgig,she thenmanagedto performonstage withthe world’smostbeautiful andempowering
women,Beyoncé,atthe Superbowl,whichisobviouslythe mostspecial thinganyonefromHackney
couldexperience intheirlife.Onthe special day,Levi wore ablackbikini suitlookingcostumewitha
blacksee throughmeshlongline topthe endsather kneeswithknee highwhiteshinyboots.
“Performingwiththisamazingwoman,IwasverynervouswhenIfirsthadto meether”,she recalls.
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“The mostvaluable thingIrememberfrommeetingheriswhenshe toldme she lovesme andmy
songand gave me a hug. That reallytouchedme because mymumkickedme outat sucha young
age andnevercaredabout me,so forher to saythat to me onlyknowinghalf of me wasamazing”
she swingsbackand forthin herseatexpressingthe excitementshe hadrelivingthismoment.
From all the people Ihave interviewed,Leviseemstobe the mostunique andismore openabout
herlife.Sometimesyouwonder,‘whatif she’dneverbeenthroughthisstruggle,whatwould’ve
beenthe outcome forhertoday’.I’mlookingforwardtosee herblossomandfor herLezzyto come
throughin the future asshe is a happyand motivatedgirl.