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 As the co-founder of Definitive Advisors, LLC, 
Wayne Demeester advises individuals and 
companies about investments. The recipient of 
a master of business administration from 
Brigham Young University (BYU), Wayne 
Demeester currently sits on the advisory board 
for BYU's Marriott School's Rollins Center for 
Entrepreneurship and Technology. 
Located in Provo, Utah, BYU's Marriott School's 
Rollins Center for Entrepreneurship and 
Technology recognizes the importance of 
entrepreneurs on the world stage.
 It provides numerous opportunities for 
students to learn about business and 
technology, as well as to obtain practical 
experience in the field. As part of this 
curriculum, they get to develop scalable 
ventures with the support of faculty, 
business executives, and students. 
Contests such as the Business Model 
Competition help the school inspire and 
motivate the next generation of leaders.
 Developed on the framework of the 
International Business Model Competition 
(IBMC), this event enables students to learn 
about starting their own firms. After coming up 
with a business idea, participants must 1) 
identify their assumptions about their ideas and 
the marketplace, 2) test these assumptions by 
getting feedback from people unaffiliated with 
the school, and 3) tell their story about how the 
data they gained in the second part affected 
their overall strategy. They then have to give a 
five- to eight-minute presentation, which is 
judged against competitors by a panel using 
IBMC criteria.

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Wayne Demeester - BYU Rollins Center for Entrepreneurship and Tech

  • 1.
  • 2.  As the co-founder of Definitive Advisors, LLC, Wayne Demeester advises individuals and companies about investments. The recipient of a master of business administration from Brigham Young University (BYU), Wayne Demeester currently sits on the advisory board for BYU's Marriott School's Rollins Center for Entrepreneurship and Technology. Located in Provo, Utah, BYU's Marriott School's Rollins Center for Entrepreneurship and Technology recognizes the importance of entrepreneurs on the world stage.
  • 3.  It provides numerous opportunities for students to learn about business and technology, as well as to obtain practical experience in the field. As part of this curriculum, they get to develop scalable ventures with the support of faculty, business executives, and students. Contests such as the Business Model Competition help the school inspire and motivate the next generation of leaders.
  • 4.  Developed on the framework of the International Business Model Competition (IBMC), this event enables students to learn about starting their own firms. After coming up with a business idea, participants must 1) identify their assumptions about their ideas and the marketplace, 2) test these assumptions by getting feedback from people unaffiliated with the school, and 3) tell their story about how the data they gained in the second part affected their overall strategy. They then have to give a five- to eight-minute presentation, which is judged against competitors by a panel using IBMC criteria.