Colorado State university

UC TITHE MAGAZINE
Enlightening The Educational LandscapeMARCH 2020
www.theeducationmagazine.com
College of Business
e Birthplace of Future Business Leaders
of 2
INSTITUTES
The
Best

People Behind This Issue
Understanding
the Core
Business Concepts
Today, education providers are striving to oﬀer
more comprehensive knowledge. The number
of courses and institutions has spiked opening
many doors for the students. MBA courses
both through online and physical modes have
helped the institutions in providing market
driven curriculums.
The innovation in courses along with focusing more
practical aspects—providing early exposure,
internships, job placements—are attracting many
aspirants from all over the world. It is also an
exciting time for the students as education is more
accessible now.
Institutes are now understanding the market
requirements and are providing with more
customized programs. Understanding the situation,
our editorial team at The Education Magazine has
come up with the magazine issue, “The 10 Best
MBA Institutes of 2020.” We have featured
Colorado State University College of
Business on the cover of the magazine.
Publisher: Archana Ghule
Editor–in–Chief: Vikram Suryawanshi
Associate Editor: Shubham Biradar
Content Contributors: Deepali Sarwade
Vidya Joshi
Rakesh Mahto
Art Director: Vinod Alhat
Marketing Head:
Research Team:
Robert Smith
Daisy, Rahul,
Maranda, Rocky

From The Editor’s Desk
It offers MBA programs that prepare students
for the future through innovative, immersive,
and challenging programs. Through its
programs, students can learn core business
concepts across disciplines, from accounting to
management to finance, and how to use those
geographical
Positive impact of
socio-economic and
edu-tech is breaking
boundaries.
‘‘
‘‘
Shubham Biradar
Associate Editor
concepts to solve real-world business
challenges.
Don’t forget to read our articles How
Startups Can Leverage Digital
Marketing for Their Growth? and Online
MBA Programs Meet Mid-Career
Learners published in the sections Digital
business dream and MBA Beyond
expectations of the magazine. These articles
will help you to gain more knowledge about the
current scenario of the education sector.
Sales & Marketing
Project Head: Abhishek Patil
Sales Co-ordinators: Peter Gomes
Kevin Gonsalves
Je Smith
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C O N T E
10.Colorado State University
College of Business
STARTUPS
DIGITAL
MARKETING
GROWTH?
HOW
FOR
THEIR
CAN LEVERAGE ONLINE MBA
PROGRAMS
MEETMID-CAREERLEARNERS
28. 42.

N T S
20.Clarkson
University
24.ISEM Fashion
Business School
32.Millikin
University
38.The Lisbon MBA
Catolica | Nova48.University of the
West of Scotland
COVER
STORY

Clarkson
University
www.clarkson.edu
Colorado State University
College of Business
www.biz.colostate.edu
Middlesex University
Dubai
www.mdx.ac.ae
Lipscomb
University
www.lipscomb.edu
Purdue University:
Krannert School of
Management
www.krannert.purdue.edu
Robert H. Smith School
of Business
www.rhsmith.umd.edu
The Lisbon MBA
Catolica | Nova
www.thelisbonmba.com
University of Navarra -
ISEM Fashion Business
School
www.isem.es
University of the
West of Scotland
www.uws.ac.uk
Millikin
University
www.millikin.edu

Colorado State Univers
The Birthplace of Futu
COVER STORY
10 MARCH 2020

sity College of Business
ure Business Leaders
of 2
10INSTITUTES
The
Best
11THE EDUCATION MAGAZINE

Additionally, CSU’s College of Business offers two
MBAs for professionals seeking to develop more
specialized skillsets. The Online MBA - Marketing
Data Analytics capitalizes on the growing need for
data-informed decision making by teaching students
to use relevant data-collection tools and interpret that
information to drive organizations forward. The
College’s recently launched on-campus Impact MBA
teaches students the critical business skills needed to
drive organizational change and create ventures that
CSU’s College of Business is a national leader in
advancing business to create a better world and is
renowned for its MBA programs that increase access
to an exceptional education. This Fort Collins-based
business school’s focus on impact, excellence, and
access sets it apart from other institutions. Its “MBA
Your Way” approach offers professionals three
delivery formats, so they can choose the MBA best
suited to their needs.
T
o thrive in today’s competitive and ever-
evolving job market, leaders across sectors
need to recognize how fundamental business
ideas, combined with industry insight and research
developments, can generate fresh approaches to
business problems. Just as importantly, future
industry leaders must believe that business has a vital
role to play in making the world a better place.
Colorado State University’s College of
Business offers MBA programs that teach students
all that and more through innovative, immersive,
challenging programs in which students learn core
business concepts across disciplines, from accounting
to management to finance, and how to use those
concepts to solve real-world business challenges.
Promising and Innovative MBA Programs
Starting in Fall 2020, the College will be the first U.S.
business school to offer MBA students three options
through one classroom experience: on campus
through the Evening MBA, on demand with the Online
MBA, or in real time online through the MBA,Mosaic
a truly immersive technology that allows online
students to participate in the classroom with on-
campus students. With the Online Mosaic MBA,
remote learners will synchronously participate in
classes with Evening MBA students, asking questions
and engaging in group work.
Since its inception, CSU’s College of Business has
concentrated on making quality education accessible
to anyone committed to learning, so it approaches
admissions decisions holistically. The College
evaluates the entirety of a student’s experience—
undergraduate degree, work and travel experience,
and demonstrated skills and goals—to determine who
they are and what they would bring to its programs
and community. This approach upholds the college’s
strong academic standards while making its MBAs
accessible to students from all walks of life and
creating rich classroom and online experiences.
Connecting Students and Faculty Inside and
Outside the Classroom
Incorporating Corporate Social Responsibility
into Programs
promote learning. This robust level of support helps
MBA students stay on track and achieve their
academic goals.
College of Business faculty take deep pride in being
available to students outside the classroom. Students
in online programs can connect with faculty through
virtual office hours, synchronous learning experiences,
discussion boards, and email. On-campus students
can interact with faculty through the same means or
via in-person office hours and scheduled
appointments. Moreover, each MBA course has
dedicated Instructional Coordinators to support
students through their learning experience. These
individuals are highly trained industry professionals
who reinforce the content of the course, provide
The College of Business’s mission is to use business
education, scholarly research, and community
engagement to make the world a better place, and its
MBA programs reflect that. Its recently introduced
Upholding Standards While Increasing
Student Access
real-world insight, and lead discussions to
incorporate the triple bottom line of people, planet,
and profit.
No matter which MBA they choose, College of
Business graduates gain the business skills and
knowledge necessary to manage people, projects, and
financial resources at the highest levels of industry.
COVER STORY
12 MARCH 2020

I
mpact MBA features two tracks – social
entrepreneurship and corporate sustainability – that
let students explore ways to connect purpose and
profit by creating new ventures or implementing
sustainability initiatives from within an organization.
The corporate sustainability track trains students to be
“intrapreneurs” who complete a fellowship that
lets them lead sustainability initiatives within
established organizations using the skills they learn in
the classroom. Students in this track can also obtain a
Carbon Management Certificate by taking classes in
greenhouse gas management and climate change
impact. In the social entrepreneurship track, Impact
MBA students gain hands-on experience designing
business models, creating financial projections, and
pitching ideas, ultimately launching a team-based
business venture that tackles a global, social, and/or
environmental challenge.
The College of Business’ andOnline MBA Evening
MBA programs examine corporate social
responsibility through a variety of lenses, from
accounting to marketing. Furthermore, faculty
regularly incorporate real-world examples of how
businesses can lead the way on social responsibility
into lectures and coursework. College of Business
faculty are also engaged in groundbreaking research
that demonstrates the ways businesses can solve some
of the world’s most intractable challenges. For
example, Professor Tom Dean’s article on business
and biodiversity, published in in 2018, makesScience
a strong argument for the crucial role the private
sector can and should play in preserving the world’s
biodiversity, and Associate Professor John Macdonald
will use a toNational Science Foundation grant
examine ways to disrupt illegal wildlife trafficking
supply chains.
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SOMETHING IS ALWAYS
HAPPENING AT
#COLORADOSTATE.
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mid-level professionals with just-in-time learning
Ÿ QS World University 2020 rankings placed the
Online MBA at #7 among American universities
and #21 worldwide.
Ÿ In 2019, Dean Beth Walker was named one of the
25 most powerful women in Colorado by the
Colorado Women’s Chamber of Commerce for her
inspiring leadership.
The College’s strong commitment to teaching and
researching the role of business in global social
responsibility prepares the next generation of business
leaders to create a more sustainable, responsible
world through business.
To match pace with the changing demands of the
global business marketplace, CSU’s College of
Business is constantly evolving its programs and
offerings. This top-ranked business school has several
online certificates that expand credentials in a variety
of areas, including marketing and finance, and is
creating additional certificates in up-and-coming
topics such as cybersecurity and application
development. It is also developing a new suite of two-
day executive education courses that will provide
and skills development on topics ranging from design
thinking and capital management to women in
leadership. These offerings are excellent avenues
and marketability.
Outstanding Awards and Recognitions
Staying on Top of Business Trends with
Emerging Courses and Programs
Ÿ In 2020, its Online MBA and Online MCIS were
named #1 in Colorado by U.S. News and World
Report.
for advancing professionals to increase their skill sets
In recent years, CSU’s College of Business and its
outstanding faculty and staff have won numerous
awards, all of which bear witness to its commitment to
provide its students with the best business education
in the world. The following are just a few examples of
recent awards the College has received:
Ÿ Its GSSE MBA (now the Impact MBA) received the
prestigious MBA Roundtable Innovator Award in
2019 in recognition of its commitment to
innovative business education.
Ÿ The director of its Institute for Entrepreneurship,
Scott Shrake, was named one of Colorado’s Top 25
Ÿ In 2019, Professor Margarita Lenk was awarded
the AAA/ J. Michael and Mary Anne Cook/ Deloitte
Foundation Prize, a national honor recognizing
her as one of the top accounting instructors in
the world.
A Veteran Educator Aligning Teaching Practice
with His Research Interests
Dr. Sanjay Ramchander Senior Associateis the
Dean CSU’s College offor Academic Programs at
Business. Recalling his educational journey,
Ramchander says, “Growing up in a country with
near-autarkic economic policies and the relative
absence of market-based incentives, I’ve always been
fascinated about the role of business and financial
markets in the economy.” After earning a Bachelor of
Commerce at Osmania University (India), he decided
to pursue an MBA at Saint Louis University, followed
by a Doctorate in Business Administration (DBA)
from Cleveland State University. Ramchander served
in teaching roles at several other universities before
accepting a teaching position at the College of
Business, which offered him the perfect opportunity to
build his academic career and have an impact on the
learning community.
These awards showcase that the College’s faculty and
staff are passionate, dedicated professionals who place
student success and innovative learning at the heart of
everything they do.
As a financial economist, Ramchander’s research
examines macroeconomic dynamics in emerging
markets, traces global contagion and spillovers across
capital markets, and identifies investor and asset price
behavior in speculative and investment markets. His
teaching practice closely aligns with his research
interests while carrying an important international
dimension. Ramchander comments, “In my current
role, I lead the College’s academic programs strategy,
innovation, and partnership development that
advances our mission of Business for a Better
World. As someone who has personally experienced
the transformative power of higher education,
all our students.”
I am excited about extending this opportunity for
Most Influential Young Professionals by
ColoradoBiz magazine in 2020 for his zero-
barriers approach to entrepreneurship.
COVER STORY
16 MARCH 2020

Business Landscape
As a veteran educator, Ramchander believes that
students need a variety of skills to thrive in the ever-
evolving business landscape. The three most
important are the ability to find creative solutions to
difficult business challenges, knowledge of how to
analyze data and use it to make informed choices, and
strong ethical decision-making skills. Emerging and
existing global challenges can be solved by
Must - Have Skills in a Changing professionals who continually expand their business
knowledge and skill sets. Keeping this in the mind,
this top-ranked business school offers students
educational options that foster lifetime learning.
Through the College of Business’s MBA programs,
students learn how to ethically and creatively use the
latest business research and data analysis tools to help
solve the challenges of today’s organizations and
communities.

The Power of an MBA
The Passion of Healthcare
Globally, there are millions of students who aspire
to be MBA graduates. A Masters of Business
Administration gives you the skill set to succeed
in organizations from executive boards to
entrepreneurial startups. This degree is recognized
throughout the world as signaling the knowledge, skills,
and abilities that modern business leadership needs.
Clarkson University is at the forefront of providing
students with the specialized skills that they need, and
that includes their Healthcare MBA degree.
If you are a student who is looking for an MBA in
healthcare, or another business degree, Clarkson
University is a perfect place for you. Established in
1896 in New York, its Healthcare MBA is one of the only
programs in the world to be accredited by both the
Business AACSB and the Healthcare CAHME
organizations, providing both healthcare training and
high-quality management education that is essential to
succeed in the business world.
20 MARCH 2020

Different programs are offered both online as well as
onsite in several locations across the State of New York,
including Potsdam, Schenectady, and Beacon campuses.
Students living in remote places can also enroll in
Clarkson's online MBA, supply chain program, or other
online offerings. In the online program, the university
focuses on leveraging technology to bring live
components of learning into a lexible learning
environment designed for the working professional. It
also offers a rare accelerated 9-month residential MBA
program, the fastest MBA format available.
Enhancing Students' Existing Skills
The teachers at Clarkson University are highly
experienced experts in their respective subjects. For
example, John W. Huppertz, Chair of the MBA
Healthcare Management Program of The David D.
Reh School of Business also teaches in the program.
After earning his Ph.D. at a young age, he chose to move
into the healthcare industry. While he always intended
to become a professor, he wanted to have a few years of
real world experience to bring to his students. A few
years turned into 26, joining a fantastic marketing
company and helping to grow the irm from a handful of
people to over 200 employees in 6 of ices around the
U.S.
John still wished to return to teaching, however, and
joined Clarkson's faculty to pass on his experience to
new generations. John utilizes all of his 26-year
marketing experience for the bene its of his students.
Through his extensive expertise in marketing, he helps
students enhance their existing skills and develop new
ones that a business management student must possess.
His work has been rewarded with the American
Marketing Association's David K. Hardin Award for Best
Article in Marketing Research.
Flexible Learning Environment Designed For All
Clarkson University offers interdisciplinary courses
merging the best practices of business management
with a global, sustainable, technology-driven
perspective. Healthcare in MBA is one of the specialized
courses provided by the university along with other
courses such as Business Administration (1-Year MBA &
Online), Healthcare Data Analytics (MS), Supply Chain
Management (MS), and shorter certi icates in many
business programs.
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At Clarkson, students pursue
interdisciplinary research to
solve real world problems for a
better future. As a Student,
you will learn through
instruction and guidance from
nationally recognized faculty
who are committed to
teaching, research and
innovation.
‘‘
‘‘

Bridging the Student-Teacher Gap with Healthy
Interactions
With years of experience, John advises that students in
this era must understand the importance of possessing
skills beyond a traditional MBA experience. In this data-
driven world, you must prepare yourself beforehand. As
a student, you should understand the data; how to
analyze it, and what it means. Alongside this, you must
be capable of critical thinking, and able to communicate
effectively with your peers. Clarkson University
recognizes these complex needs of the modern
marketplace, and works to prepare students to meet the
changing needs of business.
Communication is a vital part of the education system.
At Clarkson University, a healthy atmosphere is
maintained with students having access to the highly
quali ied faculty outside the classroom as well as inside.
Full-time students can interact with teachers to answer
questions and work through concepts together.
Even online only students can bene it from Clarkson's
focus on teacher-student interactions. For them, there is
at least one hour of live virtual time per week in each
class where faculty members have a chance to be with
the class in a real-time environment. This provision
Note to the Students:
At Clarkson, students will
graduate with the confidence and
resume that shows they have the
mindset, skillset, and experience
needed for outstanding career
opportunities.
Helping Students with Plans for the Future
helps in bridging the student-teacher gap and
maintaining a healthier educational environment.
Along with helping the current students, the university
has a lurry of plans for the future. Clarkson has recently
developed new electives to help Healthcare MBA
students keep up with modern healthcare needs. For
example, courses like Long-Term Care, Facility Design,
Payer Managed Care Organizations, Social Determinants
of Health, and many others are now offered. Indeed,
Clarkson has more electives than it in a single degree.
The university is also working on developing a new
specialized major in Business Analytics for the Reh
School of Business for the intersection of Data Analytics
and Business Leadership.
22 MARCH 2020

10The
MBA in
HEALTHCARE
In addition to basic
qualiﬁcations, Clarkson's
Healthcare MBA requires its
students have a ‘desire to help
others’. With a combination of
basic MBA business education
and knowledge of the
healthcare industry, Clarkson
University o ers a special
MBA in Healthcare
Management. This program
has both AACSB and CAHME
accreditations and is one of
few programs of its kind.
Clarkson University's David D.
Reh School of Business
encourages students by
o ering scholarships. Funding
is awarded based on the
overall merits of the
application including work
experience, standardized
exams, and undergraduate
academic performance. From
the admissions to the merit
scholarship rewards, the
university helps students with
its collaborative approach.
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Nurturing a New Generation
Leadership in the Fashion Industry
Over the last decade, the fashion world has begun
to embrace the business world. Today, brands,
designers and fashion businesses are inally
willing to admit that they need MBAs. If you are a
student, looking for MBA in fashion from a quality
business school that can help you break into certain
highly competitive sectors, then the hunt ends now.
Established in 2001, the ISEM Fashion Business School
— University of Navarra is a business school that
specializes exclusively in the fashion business. Its MBA
program oﬀers students speci ic management skills and
a global vision, vital in today's job-driven market and,
furthermore, in the fashion industry. Unlike other
institutions, in ISEM, the term Business is inseparable
from Fashion, so no other program is oﬀered that has no
relation to this industry. So, students must opt for its
Executive Master in Fashion Business Administration
because they will obtain a global point of view about the
fashion industry.
24 MARCH 2020

These programs are structured by areas focused on the
fashion business from a global and general management
point of view. The aim of programs is to help students
acquire the necessary skills to work in a successful
business model. As a result, they will have the potential
and skills to stand strong in the competitive world.
Teaching Importance of CSR
Corporate Social Responsibility (CSR) is becoming an
increasingly signi icant movement for businesses
national and international. For students pursuing an
MBA, it is mandatory to understand this concept and
then apply it in the business world. At ISEM, students
General Programs: Under this program, the MBA
institute offers the Executive Master in Fashion
Business Administration (FBA), which is considered as
the only of icial Master specialized in the fashion
business in Spain. It is approved by the Minister of
National Education and valid for the European Union.
Since its inception, ISEM's mission is to provide the
necessary knowledge and tools, in a training
environment, for the development of people capable of
managing creativity with a sense of social responsibility,
ethical motivations, and critical intelligence. To ful ill
this mission, the leading business school provides
programs that are divided into two segments: General
Programs and Strategic Programs.
Furthermore, ISEM also offers an Advanced Program in
Fashion Business Management, aimed at professionals
with long experience within the sector. It also provides
the Fashion and Creativity Management program,
which is a summer course for a junior pro ile.
Strategic Programs: In this program, ISEM is
committed to sustainability and traceability, with the
program The Right Product. Digital Fashion Strategy
Course aims to consolidate and expand their knowledge
and skills through the new tools offered by the digital
landscape within the changing fashion universe.
Fashion Entrepreneurship 101 is a program aimed at
entrepreneurs who want to understand the keys to
setting up a successful fashion business. Lastly, Fashion
Business IQ: an Insight of the industry (New York)
program designed for students to know and understand
how fashion companies work in the United States.
Offering Comprehensive Range of Programs
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Throughout these years, ISEM
Fashion Business School has
achieved a unique balance
between specialized
knowledge and practical
experience, enhancing the
dimension and richness in
professional development of
those who, from relevant
positions, promote the future
of the fashion sector.
‘‘
‘‘

Additionally, ISEM provides an ingenious ONE TO ONE
program to its students. The program is a personalized
accompaniment plan whose aim is to facilitate the
professional transition of the student during his
academic stage at ISEM.
can learn this concept through subjects such as Business
Ethics and Human Behavior. They can also participate in
the extracurricular fashion seminars offered by ISEM:
“Sustainability in Fashion” and “Reputation in Fashion”.
Providing Effective Teaching and Learning
For students, having good professors can help them in
their personal and professional development. Therefore,
ISEM has gathered excellent professors from the
University of Navarra, the IESE Business School, Fashion
Institute of Technology of New York, SDA Bocconi School
of Management or the Institut Français de la Mode,
among others. It also has employed exceptional
professionals in the fashion industry. For effective
teaching and learning to take place, students can
interact with teachers through their mail or request a
face-to-face meeting with them.
Although top schools de initely want students with a
track record of academic success, they are also
interested in bringing in students who have the ability to
use their academic skills to do great things on campus
and throughout their lives. For students who are looking
to join this leading business school need to pass its
certain criteria. ISEM seeks out students who stand out
for their maturity, academic curriculum, professional
trajectory, and interpersonal skills. This allows a
selection of candidates that contribute to mutual
enrichment and to the maximum use of the program.
Moreover, the students also need to meet certain
requirements such as having a bachelor's degree,
professional experience, and English pro iciency.
Admission Criteria
“We think that students of this era must
have good interpersonal skills; they
must know how to communicate
properly, to teamwork or have the ability
to manage everyday conflicts. Moreover,
they must possess good personal skills,
such as initiative, self-criticism,
integrity or proactivity.”
26 MARCH 2020

10The
Notable Awards
Moreover, ISEM Fashion
Business School is a member of
IFFTI—International Foundation
of Fashion Technology
Institutes, a global network of
International Fashion and
Textile Institutes.
Because of its important
educational work in Fashion,
ISEM has won National Fashion
Award. Its MBA has been
selected as the best Specialized
Business Master in Spain by the
Ranking El Mundo and ranked
in the ﬁfth position in the
international Eduniversal
Ranking.
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Teresa Sádaba Deanis the at ISEM Fashion Business
School, where she also teaches Strategic
Communication for Fashion Companies. She holds a
Ph.D. in Communication, BA in Journalism and Political
Science. Her research is now focused on politics &
fashion and new developments of communication. She
has won prestigious awards like the Garcilaso Award,
the Final Degree in Communication Award and the
Extraordinary Doctorate Award.
A Versatile Educator with Extensive Experience
She is the author of “Framing: Una teorıá para los
medios de comunicación” (2006), “Framing: El encuadre
de las noticias” (2008) or “Moda y Marca España”
(2012). Teresa is a professor at the University of Navarra
and at the Universitá della Svizzera italiana. She is also
visiting professor at the Université Paris XII and George
Washington University among others.
Pushing the Boundaries of Education
It is important to include new courses focused on
content, which is relevant to current educational
standards. Similarly de ined by a strong commitment to
entrepreneurs in the fashion sector, ISEM aims to create
an environment that favors and stimulates the start-up
of new companies in the sector. In fact, Atelier by the
ISEM project, which is the irst FashTech accelerator in
Spain, indicates that the business school is moving
towards achieving its goal. It was born to help and
mentor companies that oﬀer a technological solution
that can transform the value chain of fashion companies.

STARTU
DIGI
MARKETING
GROWTH
HOW
F
THEIR
CAN LEVERAGE
Digital Marketing Discovers New Talents
Being a startup many people don't know about the
S
tarting a business is a rewarding experience
but it has its share of challenges. The most
challenging aspect of a high gross startup is
in regard to financing. A startup needs a lot of
financing and this often comes from external
sources. As an entrepreneur, an individual is
answerable to his investors who are looking for high
returns on their investments while setting their
risks. The risk and failure rates are associated with
any startup are high. Startups often look to fill a gap
in the market and offer products and services that
bring solutions to address that gap in the market.
This involves developing a niche which can be a
risky venture.
As startups are expected to bring high returns with
limited resources, how can one as an entrepreneur
maximize his profits while minimizing costs?
company and its products and services. Having a
niche market that caters to a specific market
audience requires innovative marketing strategies.
However, there is a cache that needs to accomplish
all of these with limited resources, which can be
very tricky. Nowadays, everyone finds the products
or services they are looking for through google
search engine. The easier to find one's products or
services, the better the company's sales.
However, numerous startups tend to turn a blind
eye on building appropriate marketing strategies. A
study found an astonishing 84 percent of marketers
do not have a formal content strategy.
Search Engine Optimization
Here we will talk about different parts of digital
marketing and how they can be utilized for
maximum ROI:
Using Search Engine Optimization (SEO) one can
28 MARCH 2020
Digital Marketing/Business

UPS
ITAL
H?
FOR
optimize the company's website
structure and content with the help
of web design services to match
perfectly with user intentions so
that the website is the first result a
user sees after typing his searching
entry on various search engines.
Although it sounds simple, getting
to the top can be difficult without
the right strategy. This is because of
the number of competitors in the
market and the plethora of
products and services out there.
The right strategy uses a
combination of techniques like
increasing the number of backlinks
or other websites that link back to a
website. Off-page optimization
improves a website structure and
content by using keywords relevant
to the user search entries. On-page
Inbound marketing
Digital marketing can be a great
way to engage customers with great
content either in the form of video
design and graphic design or by
writing helpful informative blog
posts that engage users. Marketing
in a digital age no longer focuses on
pushing products and services onto
people because it involves the waste
of time and resources on selling to
people who see no relevance in the
product. Instead, the focus has
shifted to inbound marketing which
focuses on drawing people and by
engaging them effectively through
the creation of content that
prospects find useful and
informative. However, the content
should not be thought of as an end
but it means a kind of an end.
People use social media to connect,
communicate, and share with their
peers. Hence, using social media as
a platform to launch a marketing
campaign can one of the most cost-
effective methods out there to help
a startup connect with a large
audience. The benefits of social
media marketing are plentiful,
especially when an entrepreneur is
in the infancy of his business.
According to McKinsey, word of
mouth drives 20 to 50 percent of
purchasing decisions. Not only this,
on Instagram alone 80 percent of
people follow at least one business.
Social media presence
optimization to get you to the top of
result pages.
10The
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Email marketing
Automating marketing services
through email marketing services
not only helps automate the
marketing process but it also helps
to deliver personalized messages to
prospects based on user behaviors.
Let's say some customers made an
inquiry about a product. Executives
can email them information about
the product and other related
products based on their
preferences. In fact, email
marketing is a part of lead
generation services that help
businesses nurture and develop
new leads by building personal
connections with new customers.
Content writing/marketing
Long-term marketing strategy
Traditional mediums of marketing
like brochures, TV advertisements
are no longer having the impact
Good content writing delivers a call
to action from the user either to
subscribe to a newsletter, try a
demo version of the product, or get
them to contact an expert. This can
be accomplished by using content
writing services, which strategically
use keywords, relevant to user
intentions to be easily discoverable
and persuade a call to action from
the user. This is also a great way to
enhance user experience and build
brand value for the company. With
the number of marketing channels
out there it can become very
difficult to manage the progress of a
marketing campaign. But by
automating marketing efforts an
entrepreneur can streamline
marketing campaigns. According to
CMI's digital content marketing,
72% of marketers say content
marketing increases engagement.
instance, they develop a huge
following very quickly by allowing
the customers to help promote their
products or services for them. It is
critical to use as 92% of people
trust personal recommendations
more than other marketing forms.
Getting people to click on a website
is hard enough to get ahead of the
game. A startup strategy should be
to convert as many website visitors
into customers, which is the
ultimate goal of developing a
website in the first place. This tactic
is referred to as conversion rate
optimization. The size of a company
no longer matters, it is the way a
person projects his brand image
and product/service quality that
truly matters at the end of the day.
Conclusion
they used to have. Not only are
traditional mediums expensive but
they are hard to customize for a
specific audience and therefore not
the best marketing option for any
startup company. The digital age
has completely transformed the
way people consume and the way
people process information. This
has given way to the establishment
of the e-commerce industry which
capitalizes on this digital
transformation, particularly e-
commerce management.
Most successful startup companies
have come from long-term wins
with search engine optimization
and conversion rate optimization.
Such companies identify the nerve
of customers through phenomenal
market research that allows them to
predict and set their ROI. For
30 MARCH 2020
Digital Marketing/Business

Preparing Students for
Professional Success
S
tudents have plenty of options for pursuing
their careers. In today's business world, an
MBA is becoming the standard for many
organizations and management positions. Moreover,
it also may help with rapid career growth; allows
students to constantly challenge themselves; and
provides opportunities to network with other
students, faculty, and business professionals.
Furthermore, an MBA will help students learn about
the latest issues and topics within the business world
and how to successfully apply those techniques to
foster continuous improvement and professional
development. Incepted in 2000, the MBA Program at
Millikin University prepares students for
intellectual growth and career advancement.
MILLIKIN UNIVERSITYMILLIKIN UNIVERSITY
32 MARCH 2020

Multiple Delivery Methods in a High-Tech
Learning Environment
Millikin University offers one MBA program with two
deliveries and three concentrations. Its curriculum
teaches you to “think like an executive” and focuses on
three main Pillars of Excellence: accounting and
finance, marketing and strategy, and
management and leadership. The two delivery
options were developed to meet the particular needs of
students.
Millikin's Daytime MBA Program is a 12-month
program that allows aspiring business professionals to
benefit from daytime classes within the project
management concentration, taught with in-person
classes in an accelerated format.
Both delivery methods offer small class sizes in a
team-based cohort, C-Suite faculty, a high-tech
learning environment, and an international
immersion experience.
Their Evening MBA Program is a 17-month
program designed with the working adult in mind.
Students can select from concentrations in
management or healthcare administration. Classes
meet in-person during the evening.
Millikin University MBA Leadership
Jaclyn Cantwell, assistant director of the MBA
Program, graduated with an undergraduate business
management degree from Millikin in 2009. The
experience she had both in and out of the classroom at
Millikin contributes to the many reasons why she is
working at the University. The small class sizes,
personal relationships with faculty and support from
administration allowed her to grow into a successful
professional and leader. She received her MBA from
Southern Illinois University-Edwardsville in 2011,
while also completing a graduate assistantship.
Jaclyn now serves as the assistant director of
Millikin's MBA Program and coordinates all
operations within the program, from faculty, students,
scheduling, curriculum, assessment, event planning,
marketing and recruiting, among many other things.
Sharing her experience, Jaclyn says, “I truly love my
job and enjoy the connections I'm able to make with
all involved. I especially love seeing students and
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Our innovative
technology
platforms
allow for both
local and remote
instruction, bringing
global business into
the classroom.
‘‘
‘‘

The Millikin MBA
Program is designed for
those students and
professionals who want
to take the next step in
their academic and
professional careers.
graduates beneﬁting from their MBA degree that
they received from Millikin.”
Preparing Students for the Current Times and
Current Conditions
Presently, Millikin University is updating its
curriculum to adjust and keep up with best practices
in the current business world. It ensures the students
are prepared for the current times and current
conditions in order to successfully position themselves
upon graduation. The University is also working on
adding two new courses: Business Analytics and
Seminar in Business Topics.
Ÿ Business Analytics — With the growth of data
and the blending of technology and business in the
working world, this is an ideal course for anyone
with an interest in working with big data to
improve business performance. Also, this is a
Ÿ perfect course as leaders in today's world are
making more and more data-driven business
decisions.
Ÿ Seminar in Business Topics — There was a
lack of a course related to contemporary/current
events and topics such as sustainability, artiﬁcial
intelligence, e-business, entrepreneurship, etc. in
the current curriculum. This course will help
students examine these current issues that
business managers/leaders need to address in
order to compete in an increasingly global market.
The goal to determine major business functions,
evaluate potential issues that arise in business and
assess components of operating in a global
environment can be and will be accomplished with
the addition of this course.
34 MARCH 2020

10The
Quick and Open to O er
Expertise and Knowledge
Faculty play a huge role in shaping the
careers of students and helping guide
them toward professional success. The
faculty at Millikin University are always
quick and open to o ering their expertise
and knowledge to the students for career
development, career-related questions,
career advancement, etc. Students take
advantage of this network and utilize it for
job references, advice, attendance at
presentations, etc.
Millikin University always looks for bright
students who have the urge to learn. A
successful MBA student at Millikin
University will possess the following
qualities:
1. A goal-oriented mindset and knowledge
of why he/she wants to pursue the MBA;
2. Experience in teamwork and knowledge
of his/her typical role on a team;
3. Experience with e ectively working
through conflict;
4. A hard worker who wants to learn; and
5. E ective communication skills, both
verbal and written.
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Mission always leads to more clarity and in today's
time, it is important to pay equal attention to social
responsibilities. Millikin University's mission
correlates greatly with corporate social responsibility
by “preparing students for professional success,
democratic citizenship in a global environment, and
personal lives of meaning and value.”
This is instilled in the MBA program, with a more
business-centered program mission: “To transform
strong, professional candidates into exemplar leaders
who have an expanded and complex understanding
of business matters in the global environment;
Transforming Strong, Professional Candidates
Into Exemplar Leaders
embody their role as an ethical leader through
sensitivity to people, profit, and the planet; and
distinguish themselves in their careers, business, and
communities through greater analytical and
application skills advanced with confidence in
domestic and international assignments requiring
greater responsibility.”
In order to adhere to its mission, the Millikin MBA
Program offers courses, case studies, projects and
assignments that accompany these values so the
students understand what it means to be socially
accountable — to oneself, business stakeholders, and
the public — and to understand the kind of impact
they can have on all aspects of society.

Developing Students’ Full Potential
to Become Global Leaders
As a student, it is vital to understand the
importance and the reason why you need to
pursue an MBA. In an unrelenting changing
global environment, business schools are instrumental
in guiding you to become the kind of leader that
organizations need to manage in VUCA times. If you are
a student looking for world renowned executive
education, an MBA program will provide you with a set
of competencies and skills that will prepare you as a
leader helping you to face current and future challenges
and keeping abreast of modern business trends.
Incepted in 2007, The Lisbon MBA Católica|Nova is an
internationally recognized joint-venture between two
top European Business schools based in Portugal,
Católica-Lisbon and Nova SBE, in partnership with MIT
Sloan School of Management. It is committed to
developing students' full potential to become global
leaders to compete successfully and contribute to a
better world, by providing them with a unique learning
experience in an entrepreneurial and international
environment.
THE LISBON MBA CATOLICA | NOVA
In collaboration with MIT Sloan
38 MARCH 2020

A True Global Experience with Elite World-
Renowned Faculty
There are many colleges and universities around the
world which are providing MBA. But there are only a few
of them that focus on providing a unique MBA learning
experience. Students who aspire to study at The Lisbon
MBA Católica | Nova get exposure to a truly global
experience. It is the only one MBA in Europe that offers
an Immersion Program at the MIT Sloan in addition to
other optional learning experiences in Asia and Latin
America, exposing the students with culturally different
business environments. Moreover, it will provide you
with an elite world-renowned faculty from three top
business schools, Católica-Lisbon, Nova SBE and MIT,
and an international class cohort to get a top-notch
global education. Furthermore, besides gaining state-of-
the-art technical skills, you will be immersed in a
transformational journey with a strong focus on deep
skills development that encompasses individual
coaching and mentoring to develop self-awareness and
leadership skills growth.
Ÿ The Lisbon MBA Executive Program is a 21-month
part-time program in business administration, aimed
for successful professionals with a minimum of 5
years of work experience, who want to boost or
change their career paths, with a minimum
disruption of their professional and family life.
Ÿ The Lisbon MBA International program is a 12-
month accelerated full-time program for high-
potential professionals with a minimum of 3 years of
work experience, who aim to boost or change their
career paths focusing exclusively on a
transformational experience.
The Lisbon MBA Católica | Nova offers two Programs,
the Lisbon MBA International Program and The Lisbon
MBA Executive Program. It is supported by a rigorous
academic component from three top business schools,
truly global experience and a holistic approach to
education, with a methodology based on action-
learning. The program integrates hands-on experiential
learning opportunities throughout the curriculum.
Capped classes guarantee a personal learning
environment. Here, students are offered numerous
elective courses to customize the MBA and equip them
with the right mindset and toolsets for excelling in the
complex and ever-changing business environment.
Customized MBA Programs: A Methodology Based
On Action-Learning
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Wherever your
goals may take
you, The Lisbon
MBA is the perfect
environment to
start making your
future happen!
‘‘
‘‘

Creating a Learning-Sharing Community
Moreover, The Lisbon MBA demands integrity, respect,
compassion, and ethics which are crucial for becoming a
global leader and change-maker, using the potential to
The Lisbon MBA aspirants must ful ill some basic
requirements set by the admissions team. The program
is looking for candidates with intellectual curiosity, a
collaborative and open-minded spirit, with strong
analytical strength and a drive for innovation and
creativity to solve complex problems.
She is passionate about management, education, and
entrepreneurship. A few years back, she founded
WomenWinWin, an association that aims to create a
learning-sharing community of women entrepreneurs,
she is a founding partner in PWN Lisbon, an
international professional women network and she
became member of the board of directors of FAE – a
forum of company directors and board members in
Portugal.
Maria José Amich Executive Director of The Lisbon is
MBA and her professional background is a re lection of
the attitude of openness to the world, to diversity, to
continuous learning, with a multifaceted and enriching
career in terms of experience. She had the opportunity
to work in diﬀerent sectors, countries, and
organizations, from multinational corporations to large
and medium-sized family companies, including startups,
working and growing in diﬀerent business cultures,
both in Portugal and abroad.
Some Basic Requirements from the Aspirants
Faculty Providing a Unique Transformational
Learning Experience
inspire teams and people in future roles and leading
purposeful organizations. In a nutshell, The Lisbon MBA
is looking for applicants from all over the world with
exceptional intellectual and behavioral abilities that are
capable to make a meaningful change in the business
context and in society.
At the Lisbon MBA, the role of the teacher, much beyond
teaching at a classroom, is becoming mentors of
students, guiding, challenging and inspiring them
through a unique transformational learning experience,
supporting students' self-awareness and leadership
skills development. They foster team work spirit, out-of-
the-box approach to problem-solving, through practical
The Lisbon MBA Católica|Nova, is
committed to develop students' full
potential to become global
transformational leaders, to elevate
their teams and organizations to
compete successfully and contribute to
a better world, by providing them with a
unique learning experience in an
entrepreneurial and international
environment.
40 MARCH 2020

10The
In 2020, The Lisbon MBA–
Católica | Nova, is considered
amongst the best 100 MBA's in
the world by the Financial
Times Global MBA ranking
2020 and number one in the
world in International Course
Experience for the 3rd
consecutive year, increasing its
position to become the 22nd
best MBA in Europe and proud
of its long-standing partnership
with MIT Sloan School of
Management, ranked the 6th
best MBA in the world.
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Emphasizing On Leaders Who Serve Society
Digital and Entrepreneurship focus to the Programs
workshops, role playing and real business case
discussions. The fact that classes are composed of 40-50
students enhances greater interaction with faculty and
also among classmates, enriching end elevating the
debate and individual and collective learning. Also, after
the MBA conclusion, students become part of the
dynamic The Lisbon MBA Alumni Club and MIT Fellow
Alumni community, a strong network of professional
and personal connections that enhances a life-long
learning environment.
With so many changes happening worldwide, it is
important to contribute towards society. As a part of this
endeavour, The Lisbon MBA lays emphasis on the
importance to develop transformational leaders that are
capable of having a meaningful impact on business and
society anywhere in the world. It aims to create leaders
that not only focus on creating value, through growth
and pro itability, but leaders who serve society,
promoting continuous, inclusive and sustainable
progress. So, the programs at The Lisbon MBA allow
students to develop in-depth knowledge around
subjects they personally value, including Business Ethics
& Sustainability, Impact Investments, and a speci ic
Seminar on Global Compliance and Ethical Issues.
In the digital transformation we are living, The Lisbon
MBA program also focuses in technological
competencies for students to be prepared as active
agents of digital transformation in their business and
organizations. Disciplines that are linked to Business
Digital Transformation, Arti icial Intelligence and Big
Data Analytics, Innovation Management, Financing
Entrepreneurial Ventures and Design Thinking, among
Also, an entrepreneurial mindset is key to drive
innovation within companies. Thus, apart from the
intensive program focused in entrepreneurship and
innovation in the MIT Immersion Program, students
have the opportunity to develop their own
entrepreneurial venture in an accelerator or participate
in an integrative entrepreneurship discipline. Moreover,
Lisbon is part of the elite hub of entrepreneurial cities in
the world, with a strong and dynamic environment of
start ups, holding annually the most important event in
technology and entrepreneurship, the Web Summit that
brings together more than 2000 startups, 1.200
investors, 1.500 international speakers and gathered
last year more than 70.000 participants from all over the
world.
others, are oﬀered as part of the curriculum.
Lisbon is a great place to live, grow and learn.
Ranked Amongst the
Best MBA Schools in
the World

ONLINE MBA
PROGRAMS
MEETMID-CAREERLEARNERS
42 MARCH 2020
Mid-Career Learners

S
A
dvances in teaching
technologies have made
online MBA programs
more accessible to mid-career
learners; precisely those who
should be targeted. These online
MBA students are asked about
expected career outcomes, why they
had chosen the online format, and
skills they expected to acquire.
Knowing the expectations of mid-
career learners of online MBA
studies may motivate program
designers to develop meaningful
curriculum, and lead to improved
educational methodology. As online
MBA programs have increased in
number, their critiques have
increased too. Even before the
expansion to web-based programs,
a significant sector within post-
secondary education verified almost
25% of all Master's degrees by the
late 1990s. Some findings suggest
the proportion of all students who
were enrolled exclusively online
grew to 15.4 percent (up from 14.7
percent in 2016) or about one in six
students. The number of students
who mixed online and in-person
courses grew slightly faster from
16.4 percent in 2016 to 17.6 percent
in 2017.
Institutional reputation is
considered as the most important
criterion in online MBA program
selection. It demands workload and
time to complete the next most
frequently given reasons. Other
reasons such as convenience or
flexibility in time management to
be of greatest importance in
choosing online education in
general. Flexibility is also found to
be significantly associated with
perceived learning and satisfaction.
For online MBA students, learning
applicable to the job is ranked
Choosing an MBA Program

strong skills acquisition, while
significant age effects are
found for sensitivity to
differences and to diversity
skills. While age and
experience give results of
differences in perceptions of
the value of the MBA, gender
approach has also emerged as
a significant predictor.
According to a study of Hong
Kong executive business
students, it was more
important for men than
women to become better at
one's job and obtain more
promising career switching
opportunities. To intrinsic
benefits such as enhanced
feelings of confidence and self-
worth, women have not
advanced to the same extent as
men nor received the same
level of financial rewards.
Considering both equally
valued the degree, men are
often found more likely to be
satisfied with their career
advancement. The most
common reason for
completing the MBA is
improving job opportunities,
particularly for younger men
and older women. Younger
women place greater
importance on career change
while older men are more
motivated by the prospect of
intellectual stimulation. Thus,
the relationship of age and
gender on the value of the
MBA needs re-considered.
Skill acquisition expectations
are interpreted to represent
the skill acquisition needs of
students with substantial work
experience. While some
functional skills such as
Skills aspirations
Significant age and gender
interaction effects are found for
The value of MBA
In order to understand the
motivation behind students'
enrollment to an MBA program, it
is important to consider the
perceived value of completing this
degree. The MBA degree is proved
to have a positive impact on
employment, earnings, and both
short and longterm job promotion
prospects. Some studies have
suggested specific age and
experience effects on the value of
the MBA in skill acquisition and in
career progression. For example, in
a study, more satisfying career
switching opportunities held
greater importance for younger
(under 35 age) people, while those
with 8 or more years of work
experience placed greater
importance on improving analytical
ability. Learning about business in
general and making new business
contacts are more important for
those with less than 8 years of work
experience.
The gender approach
among the top reasons for online
program choice while learning
opportunities from interactions
with other students considered
much less important. Because of
convenience and flexibility, online
MBA programs are potentially
more attractive to mid-career
learners, precisely those that are
better suited, according to critics of
the degree. These students
presumably have better-defined
management education needs and
expectations only because of their
work experience and intimate
knowledge of practitioner
challenges.
44 MARCH 2020
Mid-Career Learners

Conclusion
Aside from career implications,
completing an MBA degree is a
process of identity development.
Technology has provided the
education management field with
opportunities to reach more
students worldwide than ever
before. The inspired program
design combined with innovative
technological solutions has the
capacity to address many recent
criticisms of the MBA degree,
including, improving the
educational experience and
outcomes for students.
accounting, finance, and
marketing are more important for
men, the importance of integrated
skills for more experienced
respondents is particularly
evident for those who have taken
on general management and
people management
responsibilities. As a fact, older
students often derive greater
benefit from MBA studies. Mid-
career students perceive the
development of combined skills as
an important dimension of MBA
education. This appears to
support the argument that MBA
education should place greater
attention to integrative learning.
By doing so, MBA programs may
turn out more attractive to mid-
career students. Overall, the MBA
degree is seen as highly useful for
career success and progression.
For these mid-career learners,
career advancement and
progression is expressed in terms
of both upward opportunities
within the same organization and
lateral opportunities in other
fields or industries. The
portability of the degree is thus
acknowledged as a valuable career
asset.
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UNIVERSITY OF THE
WEST OF SCOTLAND
O ering a Wealth of Opportunities for
Personal Development and Growth
Today, MBA students require essential core
business knowledge and understanding. With
the increase in competition in the corporate
world, it is important to lay a strong emphasis on
developing the applied management skills vital for
eﬀective leadership. Moreover, the MBA degree should
re lect the evolving nature of business and the global
challenges faced by industry leaders. The skills and
competences of MBA graduates enable them to add
value and make a diﬀerence to any organisation that
they join. The other added advantage of the MBA is that
it provides a solid knowledge base and an international
experience that enables graduates to aim for more
senior management positions in any sector.
University of the West of Scotland is a large, modern,
multi-campus University with origins dating back to
1897. It has four campuses across the west and
southwest of Scotland, and one campus in central
London. The MBA provided by the University is
48 MARCH 2020

internationally respected and recognised. UWS is a
Scottish university with a reputation for focused
research, excellent teaching and exemplary student
experience. UWS is also recognised for its widening
access initiatives and student support. The MBA is
developed and structured around the School of Business
and Creative Industries' key research areas, industry
links and consultancy.
The UWS MBA is a world-leader in its pedagogical
approach in vicarious learning where students identify
contemporary business practices and relate these back
to theories and concepts. UWS offers the MBA in four
specialist areas: inance, leadership, enterprise and risk
management. These offerings allow students to focus on
a particular pathway or “cherry-pick” module electives
that play to their strengths or career aspirations.
Virtual Learning Environment
The MBA is offered in three modes: part-time, full-time
and distance learning. All students are engaged and
taught on the bespoke virtual learning
environment—the MBA Online World (MBAOW) so that
UWS students can be online in the same forums sharing
their life and work experiences, ideas and challenging
their understanding of the module materials. The
different modes of delivery provide students with the
lexibility to alter their study in line with their personal
lives and work commitments.
Developing Skills to Become Successful Managers
The UWS MBA is taught in the UK and all over the world
through its online delivery. It has several international
partners and is delivered in Malaysia, Singapore,
Seychelles, India and France. The MBA programme is
supported by UWS's virtual learning environment—the
MBA Online World, which provides access to MBA core
text and allows students to study online with their
peers.
Key to this is peer-to-peer learning, the sharing of
professional and business experience, and reasoning
and re lection. This provides an integrated approach to
understanding the role of business functions and the
challenges faced by the discontinuous business
landscape. The use of practical examples and case
studies enables UWS MBA graduates to develop the
skills and competences needed to be successful
managers.
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UWS works in
partnership with its
students to deliver
world-ready
graduates who will
design, shape and
build a new future.
‘‘
‘‘

Through inspired teaching, we will
improve the lives of those who study
at UWS and enable them to improve
the lives of others. Our innovative
teaching practices, online learning
environment, award-winning
facilities and talented academics
will support our students to gain a
degree and instil a passion for
lifelong learning.
An Active Researcher
Dr. Tom Keegan is a Senior Lecturer at UWS who
originally worked in the Food Industry as production
manager. As a mature student, he studied and graduated
with an MBA in 1992 which led to a change in career. He
entered education as a Lecturer in Management with an
interest in Operations Management, Strategic
Management and Business Ethics. Working in the
Business School he helped set up TNE partnerships and
collaborations in France, Malaysia and Russia. He also
delivered business consultancy to several Scottish and
international organisations.
Tom graduated from the Open University with MEd and
EdD. As a Senior Lecturer, he developed and validated
the UWS MBA, as well as being the project lead and
editor on the development of the MBAOW. Since 2005,
he has been involved with the MBA as a tutor and as a
programme leader from 2012. He is also active in
research and doctoral supervision. Since 1993, he has
been a member of the EIS-ULA, involved in supporting
colleagues; drafting and consulting on policy;
supporting several organisational changes, including the
merger that created UWS; and the recent opening and
move to the new Lanarkshire campus.
Eﬀectively Responding to Unpredictable Challenges
The UWS MBA recognises prior credit and has a large
number of individuals who join as MBA Top Up students.
UWS's MBA programme has no exams and all students
are assessed through individual and group course work.
The MBA team is clear that it wishes to develop
graduates with the competences needed for today's
organisational challenges. In its view, UWS MBA
graduates should be “can do and not can remember”.
UWS's Strategic Business Project module gives students
the lexibility to do a traditional dissertation, in-
company research or a business plan. Graduating from
the MBA, students will be able to eﬀectively respond to
unpredictable challenges in globally competitive
business environments.
50 MARCH 2020

10The
Possessing Additional Skills
Traditionally, a lot of emphasis was given
on classroom learning. With time, the
focus has drifted towards practical
knowledge. Students are actively
encouraged to participate in research
projects and identify opportunities beyond
the programme to further their learning.
UWS motivates its students to interact
with their tutors and o ers an
approachable and supportive learning
environment, where students can meet and
work with tutors.
To stand out in a highly competitive
environment, students need more than just
basic educational skills – many
organisations are looking for candidates
who have di erent interpersonal and
social skills, such as management and
creativity. These not only help them during
their MBA at UWS but also throughout
their career. UWS looks for students who
possess the maturity, motivation,
enthusiasm and determination to succeed
beyond the MBA programme.
of 2
INSTITUTES
Best
Traditionally, a lot of emphasis was given on classroom
learning. With time, the focus has drifted towards
practical knowledge and outside of the classroom
learning. Students are actively encouraged to participate
in research projects and identify opportunities beyond
Possessing Additional Skills
To stand out in a highly competitive environment,
students need more than just basic educational skills –
many organisations are looking for candidates who have
diﬀerent interpersonal and social skills, such as
management and creativity. These not only help them
during their MBA at UWS but also throughout their
career. UWS looks for students who possess the
maturity, motivation, enthusiasm and determination to
succeed beyond the MBA programme.
the programme to further their learning. UWS motivates
its students to interact with their tutors and oﬀers an
approachable and supportive learning environment,
where students can meet and work with tutors.
Understanding current and future market requirements,
UWS is considering new MBA courses, such as Public
Sector Management and Operations Management. The
UWS MBA programme modules also embed Corporate
Social Responsibility (CSR) themes throughout them,
enabling students to consider and re lect on CSR in their
studies. The UWS strategy, corporate vision and
principles imply CSR which is constantly communicated
to the students.
Meeting the Requirement Along With CSR

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