presentation by cynthia


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West Coast University

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presentation by cynthia

  1. 1. by Cynthia Sugiarto
  2. 2. Why I choose West Coast University?? <ul><li>On the campus, I am not pampered or restricted. I am given a great deal of freedom to initiate, communicate and conduct research. This helps to make me more independent and more responsible. </li></ul><ul><li>I like the creative approach to learning; it makes me look at things differently. </li></ul><ul><li>The size of class is small. So lecturers can focus their attention on the studies and problems of their students. </li></ul><ul><li>When I need help I know my lecturers will be there. </li></ul>
  3. 3. Studying at West Coast University <ul><li>Studying at West Coast University is not merely about reading, research or homework. </li></ul><ul><li>The learning process includes participation in multicultural and major events on and off campus and involvement in industry projects. </li></ul><ul><li>West Coast University students are encouraged to speak in public confidently, help to organize events like represent the university campus in the exhibitions. </li></ul>
  4. 4. Learning in the real world for the real world <ul><li>West Coast University is about empowering. </li></ul><ul><li>It’s about producing people who are versatile, intellectually, technically skillful, industry-ready, and highly motivated to take on the competition and thrive in this rapidly changing world. </li></ul><ul><li>It’s about producing clever minds that are able to lead wherever we go because of our ability to see new possibilities. </li></ul><ul><li>For the way of the future is about finding ideas that inspire companies and countries; exploring innovations that change people’s perceptions and lifestyle. </li></ul>
  5. 5. Learning the real world <ul><li>West Coast University brought industry into the campus, this has enabled students to learn to work on live projects with industry even while we study. </li></ul><ul><li>It’s moving from classroom learning to outside of the classroom learning; from listening to doing; from just reading to participating and giving life to what we have read. </li></ul><ul><li>We do what we talk about and we do it with passion and commitment </li></ul>
  6. 6. Bachelor of Business Administration (B.B.A.) <ul><li>Why should I study Business?? </li></ul><ul><li>Business is the driving force of an economy; business organizations bring together different types of resource in a creative and innovation environment to maximize opportunity and profits. Every organization needs some business experts to help them through the maze of problems that they will meet on a daily basis . </li></ul>
  7. 7. Problems <ul><li>Does my company have sufficient cash to pay for supplies? </li></ul><ul><li>Can it afford new vehicles? </li></ul><ul><li>Can it pay the wages this week? </li></ul><ul><li>Is it making money? </li></ul><ul><li>These questions are key to survival of an organization. </li></ul>
  8. 8. Teaching methods <ul><li>The teaching methods at university may differ from what students have been used to at high school level. Depending on the course, teaching and leaning sessions will take different forms: </li></ul><ul><li>At West Coast University, you will get the opportunity to work in a small group. You will learn to make presentations, put forward arguments, evaluate business performance, make decision, apply knowledge and generally get a feel of what the world of business is really like. </li></ul>
  9. 9. Marketing <ul><li>A very large number of business organizations fail soon after they start. The rate of failure among new businesses runs close to 90%. Much analysis and research has been undertaken to understand why organizations have failed. </li></ul><ul><li>3 key reasons have been identified: poor financial management, ineffective marketing and shortfall in start-up funds. </li></ul>
  10. 10. What is Marketing about?? <ul><li>The marketing major provides students with an opportunity to acquire knowledge and develop skills in the theory and practice of marketing, a discipline concerned with all aspects of the movement of goods and services from the producer to the customer. </li></ul><ul><li>Marketing is interdisciplinary in nature and includes the study of specific topics such as: marketing management, customer behaviors, promotion and advertising, marketing research, project and channel management and strategic marketing. </li></ul>
  11. 11. <ul><li>West Coast University focuses on teaching both the theoretical knowledge, which is essential for good practice, as well as the practical skills. </li></ul><ul><li>Marketing theory is derived from a range of disciplines including psychology and economics. </li></ul><ul><li>Projects incorporate practical skills such as developing a marketing plan, or conducting and interpreting interviews with customers. </li></ul><ul><li>Marketing is a dynamic and exciting choice. </li></ul>
  12. 12. <ul><li>Marketing is one of the five key functions that help business organizations to work effectively. Marketing makes us aware of the existence of a business and its products or services. </li></ul><ul><li>Marketing shows us what we want to own, what we want to be, how we want to dress, whom we want to be like. </li></ul><ul><li>Marketing also suggests how we should think </li></ul>
  13. 13. Accounting <ul><li>Accounting is concerned with more than computational skills. The subject is central to the way in which management, shareholders and society at large perceive, understand and seek to change and control the nature of organizations. In additional, it helps us to understand how the market allocates finances to firms. </li></ul>
  14. 14. What is Accounting about?? <ul><li>Accounting is the language of public and private enterprise. Therefore, accountant play a key role in most organizations and have career opportunities in a wide range of fields. </li></ul><ul><li>These fields include corporate accounting, managerial accounting, financial controller roles, the public service, auditing and tax. </li></ul>
  15. 15. Career opportunities <ul><li>Accountants have skills that are highly transferable, thus accounting opens opportunities for careers that span different organizations, different roles within organizations, and different countries. </li></ul>
  16. 16. Entrepreneurship <ul><li>An entrepreneur is someone who has the ability and skill to create, run, and operate their own business. Someone with the nerve to risk his own money, with the desire to create his own empire, a person able to convince others to believe in him. </li></ul><ul><li>This is for anyone wanting to work in a family-owned business, or who thinks he will want to run his own business eventually. It gives graduates the management skills which big business requires functioning successfully. </li></ul>
  17. 17. What is Entrepreneurship about?? <ul><li>Students will be groomed to use critical thinking and multi-tasking skills to deal with challenges. </li></ul><ul><li>A graduate can work in his or her family business or in any small business needing big business skills. Alternatively, he or she can be consultant for larger organizations trying to harness the new ideas that usually come out of small business. </li></ul><ul><li>Career opportunities also exist in banks targeting small – and medium – size enterprises, and government departments or agencies </li></ul>
  18. 18. Creating change with spirit and style <ul><li>You must have vision to see a need where none existed before. </li></ul><ul><li>You must also have passion to want to do something that has never been done before. </li></ul><ul><li>Then, you will need tenacity to work at changing mindset, reducing resistance, pre-empting questions; to keep pushing forward to translate that idea into reality. </li></ul>
  19. 19. Educations <ul><li>As the world becomes more competitive and more advanced, success and prosperity increasingly go to those who add value in the global value chain. </li></ul><ul><li>“ Knowledge” and “know-how” become the main drivers for economic growth. It’s no longer enough to be assemblers or expert practitioners of old methods, as we will surely be overtaken by those with cheaper labours. </li></ul>
  20. 20. Come and join us