Breathless case study by Eureka Forbes


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Breathless case study by Eureka Forbes

  1. 1.
  2. 2. Contents• About EuroAir• Breathless• Impact Of The Game• Breathless Photo Contest• Impact of The Contest• Our Achievements
  3. 3. About EuroAir• EuroAir comes from the house of Eureka Forbes.• It consist of air purification systems for your house and for your car• To reach out to a wider audience and create awareness about air purifiers, EuroAir decided to use Facebook as a medium.
  4. 4. Our Idea!
  5. 5. Breathless• How would you create awareness about air purifiers in a fun and engaging way?• “Breathless” is our answer to that question• Breathless game engages the player and also gives out the importance of air purifiers
  6. 6. Breathless – The Game• The player has to rescue the girl in minimum amount of time from three different scenarios and make her go “Breathless”
  7. 7. Stage #1• The player has to choose any girl he/she likes from Tanya, Nikita and Anisha
  8. 8. Stage #2 Office• Using the mouse the player has to search for hidden objects at her office that will make her go breathless
  9. 9. • Once the player clicks on the EuroAir Air Purifier she goes Breathless
  10. 10. Stage #3 Your Car• The player has to explore for hidden objects in the car and make her breathless
  11. 11. • Once the player clicks on the EuroAir Purifier she goes Breathless
  12. 12. Stage #4 Your Crib• So once the player completes the 3rd stage he gets to show the girl his crib and make her Breathless
  13. 13. • And again she goes breathless when the player clicks on the EuroAir Air Purifier
  14. 14. Final stage – Score• If the player completes all three stages he gets a score. The minimum amount of time results in maximum score
  15. 15. The Impact Of The game
  16. 16. • We got 30,000 clicks on the game• 20,000 number of people played and completed all three stages• Total reach: 15 million
  17. 17. Breathless Photo Contest
  18. 18. About The Contest• Since we achieved more than what we imagined, we integrated the game with Facebook through a Photo Contest• The contest started in December 2011 and went on till January 2012• We had three rounds of the contest each lasted for a span of two weeks
  19. 19. The Flow Play the Breathless gameThe winner Take a screengets an iPod shot of your Shuffle final score If your score Upload it on is the highest the contest you become tab the winner
  20. 20. Some Insights
  21. 21. The Impact Of The Contest• We got 227 entries for the contest• 12586 Number of votes
  22. 22. Our Achievements
  23. 23. • Increase in number of fans• Increase in interactions on the page• Over 30,000 people who played the game• We achieved to create brand awareness and awareness about Air Purifiers in a fun way• Also we tried to emphasize on the fact that it takes more than just good looks to woo a girl