media studies assignment

3. Development began over 20 years ago when Ed Warren played a tape of Lorraine's original
interview with Carolyn Perron for producer Tony DeRosa-Grund. DeRosa-Grund made a
recording of Warren playing back the tape and of their subsequent discussion. At the
end of the tape, Warren said to DeRosa-Grund, "If we can't make this into a film I don't
know what we can." DeRosa-Grund then described his vision of the film for Ed. DeRosa-
Grund wrote the original treatment and titled the project The Conjuring. For nearly 14
years, he tried to get the movie made without any success. He landed a deal to make
the movie at Gold Circle Films, but a contract could not be finalized and the deal was
dropped.
DeRosa-Grund allied with producer Peter Safran, and sibling writers Chad and Carey
Hayes were brought on board to refine the script. Using DeRosa-Grund's treatment and
the Ed Warren tape, the Hayes brothers changed the story's point of view from the
Perron family to the Warrens'. The brothers interviewed Lorraine Warren many times over
the phone to clarify details. By mid-2009, the property became the subject of a six-studio
bidding war that landed the film at Summit Entertainment.However, DeRosa-Grund and
Summit could not conclude the transaction and the film went into turnaround. DeRosa-
Grund reconnected with New Line Cinema, who had lost in the original bidding war but
who ultimately picked up the film. On November 11, 2009, a deal was made between
New Line and DeRosa-Grund's Evergreen Media Group.

4. Pre-production began in early 2011, with reports surfacing in early June
that James Wan was in talks to direct the film. This was later confirmed
by Warner Bros., which also stated that the film would be loosely based
on real-life events surrounding Ed and Lorraine Warren. In January
2012, Vera Farmiga and Patrick Wilson were cast to star in the film. That
month, Ron Livingston and Lili Taylor were also confirmed for roles in the
film, which at that time was developing under the working title of The
Untitled Warren Files Project. The film's title was temporarily changed
to The Warren Files based on a suggestion by Wan, but was later
reverted to The Conjuring prior to the commencement of the film's
marketing campaign.
In preparation for their roles, Farmiga and Wilson traveled to Connecticut to
spend time with Lorraine Warren, who also visited the set during
production. Over the course of spending three days at the Warren
home, both actors took in information that could not otherwise be
achieved from secondary research. "I just wanted to absorb her
essence. I wanted to see the details, she has such mad style. I just
wanted to see — the way she communicates with her hands, these
gestures, her smile, how she moves through space," said Farmiga on her
observations of Warren.

5. Principal photography began in late February 2012. Lasting
for 38 days, shooting took place primarily at EUE/Screen
Gems Studios as well as other locations in and
around Wilmington, North Carolina. Filming also took
place at the University of North Carolina Wilmington in
March 2012 while the campus was on its spring
break. Diana Pasulka, professor of Religious Studies at
UNC-Wilmington, was the chief religious consultant for the
project. After wrapping up in Wilmington on April 20, the
film concluded its principal photography on April 26,
2012. All scenes were shot in chronological order.
The film was in post-production in August of the same
year. Around 20 to 30 minutes of footage was removed
from the first cut of the film, which initially ran at about two
hours in duration. After positive test screenings, the final
edit of the film was locked in December 2012 and
awaited its summer release.

6.  Marketing
The first promotional images were released in November
2012, introducing Farmiga and Wilson as Ed and
Lorraine Warren. A teaser trailer, previously shown at
the 2012 New York Comic Con, kicked off the film's
marketing campaign in February 2013.Throughout
the campaign, the film was promoted heavily as
"based on a true story." In the weeks leading up to
the film's release, trailers and TV spots began to
feature the real-life Perron family. This was followed
by a featurette entitled The Devil's Hour in which
Lorraine Warren and other paranormal investigators
explain some of the supernatural occurrences seen in
the film

7. Warner Bros. and New Line Cinema initially intended to release The Conjuring in
early 2013, but decided on a summer release date after gaining a positive
reception from test audiences. The film was ultimately released on July 19 in
North America, and in the United Kingdom and in India on August 2. In
March 2013, the film was given an R-rating by the MPAA for being what Wan
described as "too adult.""When we sent it [to the MPAA], they gave us the R-rating,"
said executive producer Walter Hamada. "When we asked them
why, they basically said, 'It's just so scary. [There are] no specific scenes or
tone you could take out to get it PG-13.'“
The world premiere took place June 6, 2013, at the closing night of the first
edition of Nocturna: Madrid International Fantastic Film Festival. This was
followed by two screenings of the film at the Los Angeles Film Festival on June
21 that also featured a Q&A segment with director James Wan. A red carpet
premiere was then held for the film on July 15, 2013 at Cinerama Dome in Los
Angeles.
The Conjuring was released in DVD and Blu-ray formats by Warner Bros. Home
Entertainment on October 22, 2013

8. Preliminary reports had the film tracking for a $30–$35
million debut in North America. The film earned $3.3
million from its Thursday night showings, and reached
a $17 million 1.25-day total, doing slightly better
than The Purge a month earlier. The film went on to
take $41.5 million during its opening weekend,
breaking The Purge's previous record as the biggest
opening for an original R-rated horror film. While
horror films usually drop at least 50 percent over their
second weekend, The Conjuring only dropped 47
percent to $22.2 million. After its initial run in theatres,
the film turned out to be a box office hit by grossing
over fifteen times its production budget with a
worldwide total of $318,000,141.

9.  References : WIKIPEDIA
GOOGLE IMAGES