Design Finland 100, the world’s first Finnish design movement targeted at Southeast Asian markets, is an innovative project for Finnish companies looking for growth, new opportunities and networks in the market of 667 million consumers. Design Finland 100 celebrates the 100 years of Finnish independence and is an official partner of the Suomi Finland 100 independence programme.

1. Design Finland 100

2. Design Finland 100Design' Finland' 100' is' a' celebra1onal' project:' it' brings' Finnish' design' to'
Southeast'Asia'and'its'purpose'is'to'create'growth'for'Finnish'companies.'
Through' case' compe11ons,' goAtoAmarket' strategies' and' interna1onal'
design'and'business'events'we'create'awareness,'recogni1on,'exposure'and'
interna1onal'presence'for'our'customers.'Our'key'drivers'are'innova1on,'
growth,'digitalisa1on'and'design.'

3. Let’s' take' Finnish' design'
forward!'
'
Why' Asia?' Southeast' Asia'
provides' Finnish' companies'
addi1onal' opportuni1es' for'
growth.' By' par1cipa1ng' in'
Design' Finland' 100' in' the'
d i g i t a l' a g e' – p r o j e c t ,'
companies' will' be' connected'
with'these'markets.'

4. 1 To'enable'Finnish'companies'find'new'growth'
strategies'and'partners'in'Southeast'Asian'
markets.'
2
To'network,'meet'the'future'leaders'of'Asian'
markets,'develop'new'GoAtoAMarket'strategies'
and'media'coverage.
3 We'help'you'recognize'the'challenges'Southeast'
Asian'growth'engine'provides.'
4
This'is'an'innova1on'growth'project'for'every'
Finnish'firm'that'is'ready'to'implant'itself'firmly'
in'the'Asian'markets,'where'design'thinking,'
good'branding'and'a'fine'business'plan'
are'essen1al.
The aim of Design Finland 100 is

5. DESIGN'FINLAND'100'BRINGS'PRESTIGIOUS'DESIGN'FROM'FINLAND'TO''
SOUTHEAST'ASIAN'MARKETS'–'THE'GROWTH'ENGINE'OF'THE'WORLD.'

6. HOW' DESIGN' IS'
APPROACHED'
Design' Finland' 100' has' four'
themes' related' to' design.'
Product' design,' service'
design,' digital' design' and'
design'as'strategy.

7. Design'Finland'100'Business'Case'Compe44on'
'
New'innova1ve'solu1ons'are'brought'to'Finnish'companies'through'Business'Case'Compe11on.'
This' collabora1on' between' Finland,' Southeast' Asia' and' Finnish' companies' creates' new'
knowledge'on'how'strategic'growth'is'achieved.'Business'students'in'all'together'universi1es'will'
approach'the'business'cases.'During'one'week'Finnish'coaches'are'mentoring'teams'to'find'the'
best'solu1ons.'Kick'off'for'Business'Compe11on'is'in'March'2017.'

8. KEY OUTCOMES/RESULTS FROM BUSINESS CASE COMPETITION
FOR FINNISH COMPANIES IN 2017
NEW GO-TO-MARKET STRATEGIES
Solu1ons'on'how'to'
promote'Finnish'
companies'
and'their'products'
How'to'build'
social'media'campaign'
for'Finnish'business'
Analysis'of'Southeast'
Asian'market'and'SWOT'
for'each'partner'
Customized'
business'model'reports'
adapted'to'the'needs'
of'the'market'
Raise'recogni1on'for'
Finnish'design'as'
part'of'design'strategy'

9. DESIGN FINLAND 100 DELIVERABLES
1.'Strategic'market'research'
'#'New'marke1ng'solu1ons'in'SEA'market'
'#'Designing'digital'solu1ons'
2.'Mapping'and'evalua1ng'new'market'opportuni1es'
'#'Get'the'feel'for'how'Asians'understand'consumer'
'percep1on'
3.'GoAtoAmarket'strategies'for'Asian'markets'
'#'Business'Case'Compe11on'
'#'Campaigning'course'at'SMU'in'March'2017'

10. DESIGN'DRIVES'BUSINESS'SUMMIT'IN'HELSINKI'AUGUST'30,'2017.'
The'Business'Case'Compe11on'winners'will'be'invited'to'the'summit'to'present'the'winning'
cases.'
DESIGN' FINLAND' 100' IN' THE' DIGITAL' AGE' IS' ORGANIZED' BY' BRAND' AUDIT'
GROUP'AND'WILL'ENGAGE'APPROXIMATELY'300'STUDENTS'IN'ASIA.'THIS'WILL'
FORM'A'CV'TALENT'POOL'FOR'PARTICIPATING'COMPANIES'IN'THE'FUTURE.'
Kirs1'LindbergARepo'
+358'50'585'5505'
kirs1.lindbergrepo@gmail.com'
Let’s'take'Finnish'
design'forward!'