What's the secret to getting millions of fans or "likes" on Facebook? This presentation takes you through several key factors that can help any brand or publisher be well "liked". We give some real-world examples of brands doing it well and building large communities as a result.

1. Get more people to you on Facebook

2. Brands want engagement comments interaction reach

3. But is NOT a popularity contest it’s a community

4. It’s about quality not quantity

5. It’s about ongoing relationships not campaigns

6. Let’s starting thinking of our “ fans” as “friends”

8. How did we make friends as children?

9. find a common purpose

10. “ I want a viral video” your page shouldn’t be just about a product turn it into a movement

12. strike up a conversation

13. “ I want a viral video” but can get old quick talking about yourself

14. “ I want a viral video” > ask questions > get feedback > take a poll > keep it light

16. share content of value

17. “ I want a viral video” not what YOU think is valuable… but what will be valuable to THEM and their friends

19. play games together

20. “ I want a viral video” interactive > promotions > sweepstakes > giveaways > games

22. give them gifts

23. “ I want a viral video” > giveaways > product samples > coupons > virtual gifts

25. Just remember to be: nice sincere present human

26. and you will surely grow up to be well liked!

29. Let’s be friends! twitter.com/wallysabria facebook.com/wally.sabria linkedin.com/in/wallysabria