Mode of Address Tyler/Frank

1. Similar Typography, Logo, Lighting, Mode of Address
Tyler, The Creator has definitely created a crazy persona for himself. Whether it's his music, his
style, or his tweets. Tyler knows how to get people riled up (including himself). It makes us wonder
whether Tyler is that way all the time, or whether he calms down when he's not in the public eye.
Our artist ‘Leaping Artist’ will be imitating this personality with his fans but not as vivacious. Tyler’s
personality is very much on the opposite spectrum of r'n'b singer Frank Ocean, who gives off a
much more mellow vibe. ‘Leaping Tigers’ mode of address will be quite lively and colourful like
Tyler but also be kind of mellow like Frank Ocean with his fans.
Jacob Park ‘Leaping Tiger’ will be having similar
typography and lighting to that of rapper, producer,
actor, director Childish Gambino. We will be using soft,
profile lighting for studio set photos. As well as imitating
similar lighting and typography used by Blood Orange.
There will a faint colour scheme that will be one of our
symbolic colour motifs. Which is the colour gold and
purple with golden tigers in the background.