Mode of Address Tyler/Frank
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The document discusses how the artist 'Leaping Tiger' will imitate aspects of the personas of Tyler, the Creator and Frank Ocean in his interactions with fans, being lively like Tyler but also mellow like Frank. It also describes how 'Leaping Tiger' will mimic the typography, lighting, and color schemes used by Childish Gambino and Blood Orange in his studio photos and branding, featuring soft lighting, gold and purple colors, and golden tigers in the background.
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Digipack Analysis 
The document discusses and analyzes several album covers, noting elements like:
- How album titles relate to the cover art (e.g. an animated robot on "Reanimation" and a cat wearing a deadmau5 mask)
- Artistic choices like backgrounds that draw the eye, symmetrical designs, and low camera angles
- Intertextual references (e.g. a robot resembling Transformers)
- Symbolic meanings (e.g. a devil on a motorcycle suggesting 70s rock culture)
- Contrasts/contradictions between cover art and music styles
It examines visual storytelling and themes across a variety of genres.
Digipack Analysis
The document discusses and analyzes several album covers, noting elements like:
- How album titles relate to cover art (animated robot, reanimation, bringing something back)
- Artistic choices (broken band name, low camera angle, dark backgrounds)
- Intertextual references (robot relates to Transformers, deadmau5 mask is iconic)
- Imagery relating to album themes or genres (rock music, electronic touch, rap culture)
- Symbolic elements (warning labels, money imagery, devil on motorcycle)
How do music videos interpolate the audience
The document discusses different techniques used in music videos to make audiences feel interpolated or involved. It provides examples from specific music videos to illustrate these techniques. Some of the key techniques discussed are: showing the audience both sides of a character by splitting their image; using home video-style filming to make audiences feel comfortable; following characters to feel like the audience is experiencing what they are; and using direct address from singers to build intimacy and a relationship between the audience and performers. The document also discusses how these techniques will be applied in the author's own music video, such as showing the band emerge from and return to a shed to bookend the video and make the audience feel they are with the characters throughout.
Media Evaluation
The document discusses how the media product uses and challenges conventions of real teen crime drama media. It used conventions like an emotional voiceover, Lionsgate logo, casting actors by race stereotypically associated with gangs. However, it challenged conventions like casting a white antagonist instead of black, using British grime music instead of American rap, and colors on the poster that suggest horror rather than teen drama. It conformed to some conventions like number of characters on the poster.
Evaluation activity 1
The document discusses the filmmaker's opening sequence and how it was inspired by and develops conventions from the films Legend, Gone Girl, and Goodfellas. Specifically, it used similar dark alleyway and costume settings and character introductions as Legend. It copied Gone Girl's title design and scene transitions. And it emulated Goodfellas' dark, gloomy atmosphere through black and white filming in a dark alleyway. The opening sequence aims to set the gangster/thriller genre through slow dramatic shots, eerie music, and an element of violence, informed by conventions of those reference films.
Stranger things have happened
The document summarizes a music video being created for the Foo Fighters song "Stranger Things Have Happened". The video will tell the story of a man going through his daily routine where subtle things seem off or different. It will be revealed that he is actually dead in a hospital and the video was taking place inside his mind. The target audience is 14-30 year olds who watch music videos online. Stylistic influences include films with surreal elements like Shutter Island that don't fully reveal the twist until later. Various locations will be filmed to depict scenes from the song lyrics.
Props
The document discusses four props that will be used in a music video: 1) musical instruments including a drum kit, guitars, bass, and microphone to show the band performing; 2) alcohol bottles to show the main character getting drunk; 3) an iPhone to show the main character texting his ex-girlfriend; 4) paracetamol pills to symbolize the main character taking drugs to cope with his feelings. The props will be used by actors and placed throughout shots in the video to advance the storyline and themes of love, danger, coping mechanisms, and relatability to a young audience.
Avenged sevenfold conventions
The document discusses conventions in Avenged Sevenfold's music videos. It analyzes symbols and imagery in several of their music videos. Some key conventions it notes include:
1) The band frequently includes their logo in videos for promotional purposes and to brand themselves.
2) Religious imagery is often used in contradictory ways to portray a "change of heart" from typical religious beliefs.
3) Elements like fire, darkness, and greyscale colors are used to represent emotions and conflicts explored in the lyrics.
4) Common shots include the band performing, close-ups of the lead singer's face, and transitions between scenes to advance the narrative. Symbolic objects provide metaphorical meaning related to the song's themes
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Digipack Analysis
The document discusses and analyzes several album covers, noting elements like:
- How album titles relate to the cover art (e.g. an animated robot on "Reanimation" and a cat wearing a deadmau5 mask)
- Artistic choices like backgrounds that draw the eye, symmetrical designs, and low camera angles
- Intertextual references (e.g. a robot resembling Transformers)
- Symbolic meanings (e.g. a devil on a motorcycle suggesting 70s rock culture)
- Contrasts/contradictions between cover art and music styles
It examines visual storytelling and themes across a variety of genres.
Digipack Analysis
The document discusses and analyzes several album covers, noting elements like:
- How album titles relate to cover art (animated robot, reanimation, bringing something back)
- Artistic choices (broken band name, low camera angle, dark backgrounds)
- Intertextual references (robot relates to Transformers, deadmau5 mask is iconic)
- Imagery relating to album themes or genres (rock music, electronic touch, rap culture)
- Symbolic elements (warning labels, money imagery, devil on motorcycle)
How do music videos interpolate the audience
The document discusses different techniques used in music videos to make audiences feel interpolated or involved. It provides examples from specific music videos to illustrate these techniques. Some of the key techniques discussed are: showing the audience both sides of a character by splitting their image; using home video-style filming to make audiences feel comfortable; following characters to feel like the audience is experiencing what they are; and using direct address from singers to build intimacy and a relationship between the audience and performers. The document also discusses how these techniques will be applied in the author's own music video, such as showing the band emerge from and return to a shed to bookend the video and make the audience feel they are with the characters throughout.
Media Evaluation
The document discusses how the media product uses and challenges conventions of real teen crime drama media. It used conventions like an emotional voiceover, Lionsgate logo, casting actors by race stereotypically associated with gangs. However, it challenged conventions like casting a white antagonist instead of black, using British grime music instead of American rap, and colors on the poster that suggest horror rather than teen drama. It conformed to some conventions like number of characters on the poster.
Evaluation activity 1
The document discusses the filmmaker's opening sequence and how it was inspired by and develops conventions from the films Legend, Gone Girl, and Goodfellas. Specifically, it used similar dark alleyway and costume settings and character introductions as Legend. It copied Gone Girl's title design and scene transitions. And it emulated Goodfellas' dark, gloomy atmosphere through black and white filming in a dark alleyway. The opening sequence aims to set the gangster/thriller genre through slow dramatic shots, eerie music, and an element of violence, informed by conventions of those reference films.
Stranger things have happened
The document summarizes a music video being created for the Foo Fighters song "Stranger Things Have Happened". The video will tell the story of a man going through his daily routine where subtle things seem off or different. It will be revealed that he is actually dead in a hospital and the video was taking place inside his mind. The target audience is 14-30 year olds who watch music videos online. Stylistic influences include films with surreal elements like Shutter Island that don't fully reveal the twist until later. Various locations will be filmed to depict scenes from the song lyrics.
Props
The document discusses four props that will be used in a music video: 1) musical instruments including a drum kit, guitars, bass, and microphone to show the band performing; 2) alcohol bottles to show the main character getting drunk; 3) an iPhone to show the main character texting his ex-girlfriend; 4) paracetamol pills to symbolize the main character taking drugs to cope with his feelings. The props will be used by actors and placed throughout shots in the video to advance the storyline and themes of love, danger, coping mechanisms, and relatability to a young audience.
Avenged sevenfold conventions
The document discusses conventions in Avenged Sevenfold's music videos. It analyzes symbols and imagery in several of their music videos. Some key conventions it notes include:
1) The band frequently includes their logo in videos for promotional purposes and to brand themselves.
2) Religious imagery is often used in contradictory ways to portray a "change of heart" from typical religious beliefs.
3) Elements like fire, darkness, and greyscale colors are used to represent emotions and conflicts explored in the lyrics.
4) Common shots include the band performing, close-ups of the lead singer's face, and transitions between scenes to advance the narrative. Symbolic objects provide metaphorical meaning related to the song's themes
Lo1 unit 16
This document contains summaries of the sounds used in various movie trailers, scenes, and advertisements:
1) It analyzes the sounds used in the trailer for the short film "Hate" including a poetic voiceover and tense music that create an atmosphere of sadness.
2) It describes the sounds in a Tesco radio advertisement, including repetitive voiceovers listing sale items and explaining terms in different voices.
3) It summarizes the sounds in a KFC Halloween radio ad, including organ music, a sinister voiceover, and screams that evoke horror for comedic effect.
4) It analyzes the soundtrack in the murder scene from "The Purge" that uses sinister music, fast
Daft Punk Research
Daft Punk is known for sampling and referencing other artists' works in a respectful manner that brings overlooked styles to new audiences. They frequently employ techniques like borrowing from different genres and time periods ("bricolage") and referencing other songs visually, melodically and stylistically ("intertextual references"). As performers, Daft Punk maintains fictional robot personas and is never seen without their iconic helmets, playing with ideas of image and identity. Their music videos also feature considered concepts and storylines.
Walk amons the tombstones poster
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Question 2
1) The author created a digipak and advert as ancillary texts for their indie rock music video to ensure synergy between the products.
2) Images on the digipak tell the narrative of the music video through a series of scenes. Conventions like close-ups and dark color schemes were followed.
3) Settings and images from the music video were replicated in the ancillary texts to clearly link them all together.
A2 Music Video Pitch Goooojooooood
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Sound in media
The document discusses different types of sound used in media, including diegetic sound (sounds from visible sources), non-diegetic sound (sounds from invisible sources), synchronous sound (matched to movement), asynchronous sound (out of sync), sound effects, sound motifs (recurring sounds associated with themes), sound bridges (carry visual transitions), dialogue, voiceovers, direct address (actors addressing audience), sound mixing, scores (orchestral music for scenes), incidental music (ambient sounds enhancing scenes), themes (iconic music representing films), stings (short recurring sounds), and ambient sound (background noise complimenting scenes).
Sound in media
The document discusses different types of sound used in media, including diegetic sound (sounds from visible sources), non-diegetic sound (sounds from invisible sources), synchronous sound (matched to movement), asynchronous sound (out of sync), sound effects, sound motifs (recurring sounds associated with themes), sound bridges (carry visual transitions), dialogue, voiceovers, direct address (actors addressing audience), sound mixing, scores (orchestral music for scenes), incidental music (ambient sounds enhancing scenes), themes (iconic music representing films), stings (short recurring sounds), and ambient sound (background noise complimenting scenes).
Sound in media
The document discusses different types of sound used in media, including diegetic sound (sounds from visible sources), non-diegetic sound (sounds from invisible sources), synchronous sound (matched to movements), asynchronous sound (out of sync), sound effects, sound motifs (recurring sounds associated with themes), sound bridges (carry visual transitions), dialogue, voiceovers, direct address (actors addressing audience), sound mixing, scores (orchestral music for scenes), incidental music (ambient sounds enhancing scenes), themes (iconic music representing films), stings (short recurring sounds), and ambient sound (background noise complimenting scenes).
Music video analysis - 30 Seconds to Mars "The Kill"
The document analyzes the music video for "The Kill" by 30 Seconds to Mars. It summarizes that the video was directed by Jared Leto and tells an abstract narrative set in a hotel inspired by the film "The Shining." It represents the band as gothic rock stars sliding into madness. Through doubles and mirrored scenes, the video gives a literal interpretation of the song's lyrics about self-loathing and facing one's dark side.
Typed up article
The document is an interview with musician Harry Strachan where he answers questions about his inspiration and career as an artist. Some of the key details provided are: Harry has been playing drums since age 4 and has performed 26 gigs so far. His favorite gig was at the 02 Academy in February due to the energetic crowd. He hopes to one day perform in arenas around the country. Harry writes his own songs and enjoys covering songs by bands like Nirvana, Radiohead, and Blur. He describes his personality as fun and exciting, reflecting the type of music he plays.
Coldplay analysis
The music video for Coldplay's "Paradise" tells the story of an elephant (Chris Martin in costume) escaping captivity and journeying to find paradise. It shows the elephant traveling from London to Heathrow airport and flying to an unknown location where he is reunited with three other elephants playing instruments. Though the band members' faces are hidden by the costumes, the video connects the elephants to Coldplay through lyrics, locations, and live performances. It takes an unconventional approach for a rock music video but still builds excitement for the main character's journey through editing and the familiar band narrative.
Evaluation 1
The document discusses conventions of title sequences in horror and thriller films. It analyzes how the student's title sequence follows and challenges some of these conventions. Some conventions it follows include using tension-building combinations of familiar and unfamiliar images, ordering titles to the beat of the music, and including a recognizable piece of original music. Some conventions it challenges include using a plain font instead of a stylized one and having titles arranged unpredictably on screen.
Coldplay Paradise Analysed
The music video uses visual elements as a metaphor to tell the narrative of an elephant escaping from captivity to return to the wild, representing a girl realizing her life is not what she expected and wishing for paradise. Some key shots include the elephant trapped in a cage at the beginning, contrasting the song's message of freedom. Cinematic shots of the elephant flying to an island create a calming atmosphere of relief and happiness. By the end, the elephant is reunited with other elephants, implying being with Coldplay, and seems happy in his new paradise.
Props
The document outlines props that will be used in a music video including smoke bombs, printed lyrics, flowers, red paint, a teddy bear, and a hiking rucksack. Smoke bombs and flowers will be used in outdoor scenes with the protagonist and will require multiple items due to taking multiple takes. Printed lyrics and a teddy bear only require a single prop for indoor studio scenes. Red paint and a hiking rucksack will each be used in a single scene with the protagonist. The props are chosen because they relate to and enhance the meaning and story being conveyed through the music and lyrics.
Song selection
This document discusses potential song selections, artists, titles, genres, and concepts for four music videos. For each song, it provides a brief narrative/performance summary and concept summary, considers how the ideas could be improved, celebrates strong elements, asks clarifying questions, and suggests similar existing music videos that use comparable approaches. The document aims to select songs and develop concepts that fit the genres and convey the messages of lyrics in an impactful way for audiences.
P4ND4H - Treatment
The document provides a treatment for a trap music video featuring the song "Panda" by Desiigner. It will tell the story of 3-5 characters meeting at an abandoned suburban farm location at night. The video will have two sections - the first with a dark, gritty tone shown through casual attire, masks, and natural/car lighting, and the second with a softer, more relaxed tone shown through smarter attire and natural light. Key shots include characters individually arriving and meeting, showing off cars and lavish lifestyles, and characters leaving in reverse at the end.
BMTH music video analysis
1) The song "Go to Hell for Heaven's Sake" is featured on Bring Me the Horizon's fourth studio album Sempiternal.
2) The music video depicts the band performing in an ironic setting of a church, with intercutting shots of disturbing and frightening images relating to the song's themes of religion and rebelling against religious views.
3) The video draws from conventions of both rock music videos and horror films, containing references to works like The Grudge and incorporating lighting, camera techniques, and symbolic imagery to create an ominous atmosphere in line with the song's message.
Question 1
This document summarizes how a media product uses conventions from real music videos. It provides examples from several popular music videos and analyzes shots from those videos that demonstrate conventions like linking lyrics to visuals, representing the artist, using genre, intertextual references, camera use, lighting/mise-en-scene. It also summarizes shots from the author's own music video and how they apply these same conventions while drawing inspiration and ideas from other music videos like Martin Garrix's "Animals" and Nicky Romero's "Toulouse".
Initial song ideas
The document outlines three song ideas for music videos. Song Idea 1 proposes a paint fight scene for the chorus of "Pieces" by Ella Henderson with brightly dressed people in a park. Song Idea 2 suggests using lightbulbs, ballet dancing, glitter, and fairy lights for Lorde's "Bravado" to illustrate the lyrics. Song Idea 3 recommends multiple fast-paced shots with effects for the chorus of "Hypnotic" by Vanic x Zella Day, along with different colored outfits, glitter, changing contact lenses, and shots in parks and fields.
Pitch presentation
The document discusses plans for a music video to promote a new female pop artist named Crystal. The video will feature Crystal singing Demi Lovato's "Confident" and show her participating in a girls vs boys competition. Scenes will include Crystal walking aggressively down an alleyway, performing confidently in the woods, and competing in basketball against boys. The video aims to portray Crystal as rebellious yet feminine through her costumes, makeup, and locations.
Final storyboard
The document provides context for a student music video project portraying elements of hip-hop culture. It describes how the video aims to evoke an eerie, gloomy mood through dark lighting and emotionless expressions to represent hip-hop without a storyline. Various shots from the video are presented and explained as appealing to the target hip-hop fan audience by featuring relevant clothing brands, posters, and scenes of driving and skateboarding that align with hip-hop conventions. Lighting and effects are used to add an intimidating or intoxicated effect fitting for the genre.
Finalstoryboard
The document provides context for a student music video project portraying elements of hip-hop culture. It describes how the video aims to evoke an eerie, gloomy mood through dark lighting and emotionless expressions to represent hip-hop without a storyline. Various shots from the video are presented and explained as appealing to the target hip-hop fan audience by featuring relevant clothing brands, posters, and scenes of driving and skateboarding that align with hip-hop conventions. Lighting and effects are used to add an intimidating or intoxicated effect fitting for the genre.
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Lo1 unit 16
This document contains summaries of the sounds used in various movie trailers, scenes, and advertisements:
1) It analyzes the sounds used in the trailer for the short film "Hate" including a poetic voiceover and tense music that create an atmosphere of sadness.
2) It describes the sounds in a Tesco radio advertisement, including repetitive voiceovers listing sale items and explaining terms in different voices.
3) It summarizes the sounds in a KFC Halloween radio ad, including organ music, a sinister voiceover, and screams that evoke horror for comedic effect.
4) It analyzes the soundtrack in the murder scene from "The Purge" that uses sinister music, fast
Daft Punk Research
Daft Punk is known for sampling and referencing other artists' works in a respectful manner that brings overlooked styles to new audiences. They frequently employ techniques like borrowing from different genres and time periods ("bricolage") and referencing other songs visually, melodically and stylistically ("intertextual references"). As performers, Daft Punk maintains fictional robot personas and is never seen without their iconic helmets, playing with ideas of image and identity. Their music videos also feature considered concepts and storylines.
Walk amons the tombstones poster
The document analyzes the poster for the movie "Walking Amongst the Tombstones". It breaks down the poster into different areas including the primary optical area, strong fallow area, weak fallow area, and terminal area. The primary optical area contains the movie title, stars name (Liam Neeson), and tagline to attract audience attention. Genre codes like the protagonist holding a gun and setting in a graveyard indicate the film will involve death, as is typical for the action thriller genre. The black and white color scheme and other visual elements emphasize the negative and dangerous themes.
Question 2
1) The author created a digipak and advert as ancillary texts for their indie rock music video to ensure synergy between the products.
2) Images on the digipak tell the narrative of the music video through a series of scenes. Conventions like close-ups and dark color schemes were followed.
3) Settings and images from the music video were replicated in the ancillary texts to clearly link them all together.
A2 Music Video Pitch Goooojooooood
The video concept involves a main subject traveling around town taking mysterious photographs with a film camera. As he develops the photos in a dark room, colorful psychedelic images emerge. Throughout the video, the artist will be seen randomly lip syncing as different people encounter the main subject. In the end, it is revealed that all of the developed photos are completely blank, subverting expectations.
Sound in media
The document discusses different types of sound used in media, including diegetic sound (sounds from visible sources), non-diegetic sound (sounds from invisible sources), synchronous sound (matched to movement), asynchronous sound (out of sync), sound effects, sound motifs (recurring sounds associated with themes), sound bridges (carry visual transitions), dialogue, voiceovers, direct address (actors addressing audience), sound mixing, scores (orchestral music for scenes), incidental music (ambient sounds enhancing scenes), themes (iconic music representing films), stings (short recurring sounds), and ambient sound (background noise complimenting scenes).
Sound in media
The document discusses different types of sound used in media, including diegetic sound (sounds from visible sources), non-diegetic sound (sounds from invisible sources), synchronous sound (matched to movement), asynchronous sound (out of sync), sound effects, sound motifs (recurring sounds associated with themes), sound bridges (carry visual transitions), dialogue, voiceovers, direct address (actors addressing audience), sound mixing, scores (orchestral music for scenes), incidental music (ambient sounds enhancing scenes), themes (iconic music representing films), stings (short recurring sounds), and ambient sound (background noise complimenting scenes).
Sound in media
The document discusses different types of sound used in media, including diegetic sound (sounds from visible sources), non-diegetic sound (sounds from invisible sources), synchronous sound (matched to movements), asynchronous sound (out of sync), sound effects, sound motifs (recurring sounds associated with themes), sound bridges (carry visual transitions), dialogue, voiceovers, direct address (actors addressing audience), sound mixing, scores (orchestral music for scenes), incidental music (ambient sounds enhancing scenes), themes (iconic music representing films), stings (short recurring sounds), and ambient sound (background noise complimenting scenes).
Music video analysis - 30 Seconds to Mars "The Kill"
The document analyzes the music video for "The Kill" by 30 Seconds to Mars. It summarizes that the video was directed by Jared Leto and tells an abstract narrative set in a hotel inspired by the film "The Shining." It represents the band as gothic rock stars sliding into madness. Through doubles and mirrored scenes, the video gives a literal interpretation of the song's lyrics about self-loathing and facing one's dark side.
Typed up article
The document is an interview with musician Harry Strachan where he answers questions about his inspiration and career as an artist. Some of the key details provided are: Harry has been playing drums since age 4 and has performed 26 gigs so far. His favorite gig was at the 02 Academy in February due to the energetic crowd. He hopes to one day perform in arenas around the country. Harry writes his own songs and enjoys covering songs by bands like Nirvana, Radiohead, and Blur. He describes his personality as fun and exciting, reflecting the type of music he plays.
Coldplay analysis
The music video for Coldplay's "Paradise" tells the story of an elephant (Chris Martin in costume) escaping captivity and journeying to find paradise. It shows the elephant traveling from London to Heathrow airport and flying to an unknown location where he is reunited with three other elephants playing instruments. Though the band members' faces are hidden by the costumes, the video connects the elephants to Coldplay through lyrics, locations, and live performances. It takes an unconventional approach for a rock music video but still builds excitement for the main character's journey through editing and the familiar band narrative.
Evaluation 1
The document discusses conventions of title sequences in horror and thriller films. It analyzes how the student's title sequence follows and challenges some of these conventions. Some conventions it follows include using tension-building combinations of familiar and unfamiliar images, ordering titles to the beat of the music, and including a recognizable piece of original music. Some conventions it challenges include using a plain font instead of a stylized one and having titles arranged unpredictably on screen.
Coldplay Paradise Analysed
The music video uses visual elements as a metaphor to tell the narrative of an elephant escaping from captivity to return to the wild, representing a girl realizing her life is not what she expected and wishing for paradise. Some key shots include the elephant trapped in a cage at the beginning, contrasting the song's message of freedom. Cinematic shots of the elephant flying to an island create a calming atmosphere of relief and happiness. By the end, the elephant is reunited with other elephants, implying being with Coldplay, and seems happy in his new paradise.
Props
The document outlines props that will be used in a music video including smoke bombs, printed lyrics, flowers, red paint, a teddy bear, and a hiking rucksack. Smoke bombs and flowers will be used in outdoor scenes with the protagonist and will require multiple items due to taking multiple takes. Printed lyrics and a teddy bear only require a single prop for indoor studio scenes. Red paint and a hiking rucksack will each be used in a single scene with the protagonist. The props are chosen because they relate to and enhance the meaning and story being conveyed through the music and lyrics.
Song selection
This document discusses potential song selections, artists, titles, genres, and concepts for four music videos. For each song, it provides a brief narrative/performance summary and concept summary, considers how the ideas could be improved, celebrates strong elements, asks clarifying questions, and suggests similar existing music videos that use comparable approaches. The document aims to select songs and develop concepts that fit the genres and convey the messages of lyrics in an impactful way for audiences.
P4ND4H - Treatment
The document provides a treatment for a trap music video featuring the song "Panda" by Desiigner. It will tell the story of 3-5 characters meeting at an abandoned suburban farm location at night. The video will have two sections - the first with a dark, gritty tone shown through casual attire, masks, and natural/car lighting, and the second with a softer, more relaxed tone shown through smarter attire and natural light. Key shots include characters individually arriving and meeting, showing off cars and lavish lifestyles, and characters leaving in reverse at the end.
BMTH music video analysis
1) The song "Go to Hell for Heaven's Sake" is featured on Bring Me the Horizon's fourth studio album Sempiternal.
2) The music video depicts the band performing in an ironic setting of a church, with intercutting shots of disturbing and frightening images relating to the song's themes of religion and rebelling against religious views.
3) The video draws from conventions of both rock music videos and horror films, containing references to works like The Grudge and incorporating lighting, camera techniques, and symbolic imagery to create an ominous atmosphere in line with the song's message.
Question 1
This document summarizes how a media product uses conventions from real music videos. It provides examples from several popular music videos and analyzes shots from those videos that demonstrate conventions like linking lyrics to visuals, representing the artist, using genre, intertextual references, camera use, lighting/mise-en-scene. It also summarizes shots from the author's own music video and how they apply these same conventions while drawing inspiration and ideas from other music videos like Martin Garrix's "Animals" and Nicky Romero's "Toulouse".
Initial song ideas
The document outlines three song ideas for music videos. Song Idea 1 proposes a paint fight scene for the chorus of "Pieces" by Ella Henderson with brightly dressed people in a park. Song Idea 2 suggests using lightbulbs, ballet dancing, glitter, and fairy lights for Lorde's "Bravado" to illustrate the lyrics. Song Idea 3 recommends multiple fast-paced shots with effects for the chorus of "Hypnotic" by Vanic x Zella Day, along with different colored outfits, glitter, changing contact lenses, and shots in parks and fields.
Pitch presentation
The document discusses plans for a music video to promote a new female pop artist named Crystal. The video will feature Crystal singing Demi Lovato's "Confident" and show her participating in a girls vs boys competition. Scenes will include Crystal walking aggressively down an alleyway, performing confidently in the woods, and competing in basketball against boys. The video aims to portray Crystal as rebellious yet feminine through her costumes, makeup, and locations.
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Music video analysis - 30 Seconds to Mars "The Kill"
Music video analysis - 30 Seconds to Mars "The Kill"
Similar to Mode of Address Tyler/Frank
Final storyboard
The document provides context for a student music video project portraying elements of hip-hop culture. It describes how the video aims to evoke an eerie, gloomy mood through dark lighting and emotionless expressions to represent hip-hop without a storyline. Various shots from the video are presented and explained as appealing to the target hip-hop fan audience by featuring relevant clothing brands, posters, and scenes of driving and skateboarding that align with hip-hop conventions. Lighting and effects are used to add an intimidating or intoxicated effect fitting for the genre.
Finalstoryboard
The document provides context for a student music video project portraying elements of hip-hop culture. It describes how the video aims to evoke an eerie, gloomy mood through dark lighting and emotionless expressions to represent hip-hop without a storyline. Various shots from the video are presented and explained as appealing to the target hip-hop fan audience by featuring relevant clothing brands, posters, and scenes of driving and skateboarding that align with hip-hop conventions. Lighting and effects are used to add an intimidating or intoxicated effect fitting for the genre.
Kim q a
This document summarizes the genre of a music video for a singer-songwriter and how various elements were used to convey that genre. Specifically:
The music video uses conventions common to the singer-songwriter genre like natural coloring, close-ups to show emotion, and shots of acoustic instruments. Locations like a castle were chosen to symbolize themes in the song. Movement, editing techniques, sound, costumes, props, and lighting were all selected deliberately based on research of other singer-songwriter music videos.
The document discusses various film theorists and how they define genre. Elements were included both to clearly define the genre while also keeping things interesting for the audience. The goal was for the audience to easily identify the genre of
Adver taylor
This document compares magazine advertisements for Taylor Swift's album "Red" and a new artist's debut album "Red". It analyzes design choices for both, such as photo effects, positioning of text and images, and use of color. Key differences noted are that the new artist's ad features "child-like and playful" photo filters to portray a cartoon-like style, their name is placed with the album title to immediately connect the two, and they use direct eye contact and a playful expression to pull in the audience rather than Taylor Swift's more serious expression. Both ads feature the artist in feminine poses and incorporate sale information in a red strap line at the bottom.
Music video pitch
The group proposes a music video for Taylor Swift's song "Out of the Woods." They will split the video between a narrative and performance. The performance will take place in the woods, showing Taylor singing amidst close-ups and mid-shots. The narrative will follow Taylor's character and a male as their relationship develops from carefree to anxious, as described in the song's lyrics. The video will cut between the three sections of performance, narrative, and insert shots of dancers to represent the message of the song.
Final pitch media
- The target audience for the song "Friends Forever" is males aged 17-25 interested in grime and hip-hop genres, and females of the same age range.
- The genre is grime, and the song can be found at a provided YouTube link.
- Locations featured in the video include Brighton beach, a drama hall, and areas in south London like Bermondsey Square.
- The video will use contrasts of day and night lighting and locations to represent the positives and negatives of friendship.
Indie music analysis4
This document provides an analysis of indie music videos by examining several artists within the genre. It discusses the origins and definitions of indie music, describing it as diverse alternative rock originating in the UK in the 1980s that was released on independent labels. Examples are given of prominent indie artists like The Strokes, Arctic Monkeys, and Vampire Weekend. The document then analyzes music videos from three artists - Florence and the Machine, Lana Del Rey, and Billie Marten - examining their styles, marketing approaches, and how elements could be incorporated into a music video for an original song.
Initial ideas
The document outlines initial ideas for a student music video project. It will feature the song "Untitled 03" by Kendrick Lamar. The students will include both performance and narrative scenes. For the narrative, they will feature four characters representing different ethnicities doing stereotypical things to explain the song's lyrics. The black main character will be confident and rich, while the white character will be greedy but powerful and try to use the black man to make money, fitting hip hop stereotypes and genre conventions.
Music video theory examples
The document discusses conventions used in album cover design across several music genres, including hip hop/rap, indie rock, pop, rock/metal, and EDM. For each genre, conventions for color palette, target audience, typography, media language, iconography, setting, lighting, and costume are described. Common elements include using bold colors and fonts to grab attention, incorporating symbols that represent the artist's brand, and utilizing photography that portrays the perceived spirit of the music genre. Settings are typically studios but sometimes feature natural landscapes.
Evaluation 2 ----
The combination of the main product (music video) and ancillary texts (album advert and digipak) effectively created synergy through consistent themes, imagery, and design elements. Color splashes, white clothing, and a woodland setting were used throughout to portray the artist as unique, confident, and emotionally driven. Inspiration was drawn from Taylor Swift and Ellie Goulding to incorporate cinematography and typography styles that fit both the pop and indie genres. Overall, maintaining similar mise-en-scene, themes, and visual motifs across all products successfully built a cohesive brand identity for the artist.
Assignment 20
This document analyzes features across albums, trailers, and music videos from three different artists/groups - Imagine Dragons, Skepta, and The 1975 - to identify common branding elements. For Imagine Dragons, a consistent dark theme and atmosphere is used. Skepta prominently features a red stamp image of the artist across various products. The 1975 utilizes the color pink in multiple ways to relate to their target audience and establish a distinct visual identity with consistent fonts and color schemes.
Magazine advert 1
The magazine advert discusses using red in the layout to represent passion and love or danger depending on the buyer's interpretation. It shows the main image of the artist with details on the album name, release date, and hit tracks. The image of Amerie looking away in white suggests an angelic yet dark theme fitting the album title "Love & War". The artist's signature makes it feel more personal while promoting the product.
20 ben
The 1975 is a British band known for incorporating the color pink into their album covers, trailers, and music videos to relate to their target female audience. Their album I Like It When You Sleep features shades of pink and white with contrast to make the colors stand out. Teasers and videos for singles from the album continue this color scheme and font to maintain a consistent brand identity across products. Most of their videos simply feature the band performing to highlight their music.
Music Video Pitch Amended
The group proposes a music video for Taylor Swift's "Out of the Woods" that splits between a narrative and performance. The performance will take place in the woods with close-ups and mid-shots of Swift lip syncing. The narrative will follow Swift and a male character's anxious relationship developing from carefree to tense. Dancers will be briefly featured through close-ups superimposed over Swift to add atmosphere. The video aims to portray Swift's brand as dreamlike and innocent through her white dress and makeup in the woods setting.
Research
The research analyzed various album covers, merchandise, and other hip hop related media. Common features identified included the use of white, red, and straight facial expressions to convey mood. Simplicity in design was also noted as effective. Aspects the researcher plans to include are the serious facial expression, colors like red and white, and simplicity. Alternatives considered are different facial expressions or an original color scheme.
Evaluation 1
The document discusses conventions used in pop/rock music videos. It analyzes several existing music videos to identify conventions such as simple transitions, fast or slow editing depending on tempo, cuts between bands performing and narratives, lip syncing when bands are shown, inclusion of narratives, cuts matching the music's beat, narratives linking to lyrics, casual clothing for characters, use of natural lighting and colors. The document then discusses how these conventions were applied or challenged in the author's own music video for their song.
Band logos lesson_2 jessica lem
The document discusses the logos of several musical artists and bands, noting elements like contrasting colors, fonts, symbols, and designs that reflect the genres and styles of their music. Key elements that represent genres include arrows, stars, fire imagery, animals, and simplicity. Logos that stand out use color contrasts, while others keep designs plain and simple.
Evaluation 2 media
The document discusses how various media products were combined to create a cohesive brand identity for an artist named Tia. A music video, digipak, and album advert were created with consistent themes, typography, colors, and cinematography to represent Tia as a unique but likeable artist focused on women's rights. Inspiration was drawn from artists like Taylor Swift, Ellie Goulding, and Marina and the Diamonds to portray Tia as outgoing yet sophisticated through the visual elements and narrative themes across all products.
Branding
The document discusses branding strategies used by various artists including Pixie Lott, Tyler the Creator, and AC/DC. It notes that each artist has a consistent and unique style with their font, colors, and album covers that helps audiences recognize and remember them. The document then considers how looking at different artists in various music styles can influence planning the branding of one's own music group, such as with logos, colors, target audiences. It provides examples of fonts and colors considered for a music group's branding, with the goal of presenting a narrative of heartbreak to audiences.
Digipak analysis
The document analyzes and summarizes the cover art and themes conveyed by several album covers, including Kanye West's "Graduation" which features a bear icon representing West, Jay-Z's "American Gangster" which depicts Jay-Z as a secretive figure alluding to the album's theme, and Eminem's "Relapse" made up of pills representing his struggle with addiction.
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- 1. Similar Typography, Logo, Lighting, Mode of Address Tyler, The Creator has definitely created a crazy persona for himself. Whether it's his music, his style, or his tweets. Tyler knows how to get people riled up (including himself). It makes us wonder whether Tyler is that way all the time, or whether he calms down when he's not in the public eye. Our artist ‘Leaping Artist’ will be imitating this personality with his fans but not as vivacious. Tyler’s personality is very much on the opposite spectrum of r'n'b singer Frank Ocean, who gives off a much more mellow vibe. ‘Leaping Tigers’ mode of address will be quite lively and colourful like Tyler but also be kind of mellow like Frank Ocean with his fans. Jacob Park ‘Leaping Tiger’ will be having similar typography and lighting to that of rapper, producer, actor, director Childish Gambino. We will be using soft, profile lighting for studio set photos. As well as imitating similar lighting and typography used by Blood Orange. There will a faint colour scheme that will be one of our symbolic colour motifs. Which is the colour gold and purple with golden tigers in the background.