2. SCHUMPETER’S CREATIVE DESTRUCTION
SCHÖPFERISCHE ZERSTÖRUNG
http://en.wikipedia.org/wiki/Schumpeter
The process of industrial mutation
that incessantly revolutionizes the
economic structure from within,
incessantly destroying the old one,
incessantly creating a new one.
Joseph Schumpeter
Austrian Economist (1883–1950)
3.
4. Vujàdé
Vujàdé is looking for new solutions.
Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words, Vujàdé stands for innovation.
8. TRANSVERSAL
WHO WE WORK FOR
• Size
From Startup to Multinational
and everything in between
• Geography
From Switzerland to Sweden
and New York to Berlin
• Industries
From Life-sciences to Fashion
and Food to Insurances
9. TEAM
A BUNCH OF THINKER-DOERS
Jasper Bouwmsa
Founder & CEO
Strategy
Innovation
Incubation
BMGen
John Forslund
Associate Partner
Apps & Services
Go-to-Market
Mobile
User experience
Judith Wimmer
Senior Consultant
Organizational development
Design
Customer experience
Process design
Eric Kuenzi
Co-Founder Vujàdé Law
Legal
Startup
Serial entrepreneur
10. JASPER BOUWSMA
FOUNDER & CEO
Jasper is a true entrepreneur. After his career
as Head of Incubation at Swiss national tele-
communications provider Swisscom he founded
Vujàdé in 2008, established Vujadé Law with
Eric Kuenzi in 2014 and is co-founder of
attrackting AG, a startup developing tracking
solutions.
Through the combination of startup and
corporate activities, Jasper has a unique insight
in innovation, the success factors and typical
reasons for failure.
jasper.bouwsma@vujade.com
+41 79 308 37 93
12. AGENDA
Exponential Economy a.k.a. Shift Happens01
Let’s Play Schumpeter02
Sherlock investigates03
Design Thinking & Business Modeling
13. AGENDA
Exponential Economy a.k.a. Shift Happens01
The beginning of the ….1
Hockey-sticks & S-curves.2
Some examples….3
Let’s Play Schumpeter02
Sherlock investigates03
Design Thinking & Business Modeling
14. AGENDA
Exponential Economy a.k.a. Shift Happens01
The beginning of the ….1
Hockey-sticks & S-curves.2
Some examples….3
Let’s Play Schumpeter02
Sherlock investigates03
Design Thinking & Business Modeling
18. MY GRANDMOTHER WAS AMAZED BY TELEVISION
I WAS REVOLUTIONIZED BY THE INTERNET
19. Exponential Economy a.k.a. Shift Happens01
The beginning of the ….1
Hockey-sticks & S-curves.2
Some examples….3
Let’s Play Schumpeter02
Sherlock investigates03
Design Thinking & Business Modeling
AGENDA
22. In exponential times,
if you improve
your performance
incrementally
you fall behind
exponentially.
Curt Carlson,
CEO SRI International
23. GLOBAL EXPONENTIAL CHANGE
FOR GOOD AND FOR BAD
The New Scientist
Temperature (northern half)
Population
CO2 concentration
Loss of rainforest
GDP
Water use
Species extinctions
Paper consumption
Motor vehicles
Fisheries exploited
Ozone depletion
Foreign Investment
31. AGENDA
Exponential Economy a.k.a. Shift Happens01
The beginning of the ….1
Hockey-sticks & S-curves.2
Some examples….3
Let’s Play Schumpeter02
Sherlock investigates03
Design Thinking & Business Modeling
32.
33. 30 YEARS OF MUSIC INDUSTRY UPHEAVAL
www.huffingtonpost.com/2014/08/22/music-industry-shift-gif_n_5697945.html
1983 201320031993
Vinyl Single
7.1%
CD
0.5%
LP/EP
44.6%
Cassette
47.8%
Vinyl Single
0.5%
CD
64.8%
LP/EP
0.1%
Cassette
29.0%
Cassette Single
3.0%
Music Video
2.1%
CD Single
0.5% Vinyl Single
0.2%
CD
95.5%
Cassette
1.7%Music Video
2.3%
CD Single
0.2%
DVD Audio
0.1%
LP/EP
0.2%
CD
30.4%
Synchronization
2.7%
Download
Music Video
0.2%
Download Album
17.6%
Ringtones &
Ringbacks
1.4%
SoundExchange
Distributions
8.4%
Music Video
1.5%
LP/EP
0.3%
Paid Subscriptions
9.0%
On-Demand Streaming
2.9%
Kiosk
0.1%
Download Single
22.4%
34. 2007
The Swiss Federal Council accepted on the
eHealth Strategy on June 27th, 2007.
“eHealth must provide
the Swiss population
access to an efficient,
secure, as well as cost-
efficient healthcare.”
36. 2013
The Swiss parliament accepted the
electronic patient file
as part of the e-health strategy
on May 29th, 2013.
Der Bundesrat
Le Conseil fédéral
Il Consiglio federale
Il Cussegl federal
1/2
Medienmitteilung
Datum 29.05.2013
Sperrfrist: Bis zum Beginn der Medienkonferenz
Elektronische Patientendossiers sollen die
Qualität und die Sicherheit von
medizinischen Behandlungen verbessern
Jede Person in der Schweiz soll in Zukunft die Möglichkeit erhalten, ihre
medizinischen Daten über ein elektronisches Patientendossier medizinischen
Fachpersonen zugänglich zu machen. Die Daten stehen so zu jeder Zeit und überall
zur Verfügung. Damit können die Patientinnen und Patienten in besserer Qualität,
sicherer und effizienter behandelt werden. Der Bundesrat hat heute den
entsprechenden Gesetzesentwurf verabschiedet und an das Parlament überwiesen.
Mit seiner Strategie Gesundheit2020 will der Bundesrat die Versorgungsqualität im
Gesundheitsbereich erhöhen. Ein wesentliches Element der Strategie ist die Förderung
elektronischer Gesundheitsdienste („eHealth“) und insbesondere des elektronischen
Patientendossiers.
Das neue Bundesgesetz über das elektronische Patientendossier (EPDG) legt die
rechtlichen Voraussetzungen fest, unter denen die im elektronischen Patientendossier
enthaltenen medizinischen Daten bearbeitet werden können. Das elektronische
Patientendossier ermöglicht allen an einer Behandlung Beteiligten einen von Ort und Zeit
unabhängigen Zugang zu medizinischen Informationen. Einsicht in die Daten haben jedoch
nur diejenigen Gesundheitsfachpersonen, die von ihren Patientinnen und Patienten die
entsprechenden Zugriffsrechte erhalten haben. Über das elektronische Patientendossier
können Patientinnen und Patienten zudem ihre eigenen medizinischen Daten selber
konsultieren.
Die Patientinnen und Patienten entscheiden selber, ob sie ein elektronisches
Patientendossier wollen oder nicht. Es kann niemand dazu verpflichtet werden. Die
Freiwilligkeit des Erstellens eines elektronischen Patientendossiers gilt auch für die
Gesundheitsfachpersonen im ambulanten Bereich.
37.
38.
39.
40. AGENDA
Exponential Economy a.k.a. Shift Happens01
Nokia vs. IBM.1
Facing Schumpeter.2
The Red Queen principle.3
Sherlock investigates03
Beating Schumpeter02
Design Thinking & Business Modeling
41. AGENDA
Exponential Economy a.k.a. Shift Happens01
Nokia vs. IBM.1
Facing Schumpeter.2
The Red Queen principle.3
Sherlock investigates03
Beating Schumpeter02
Design Thinking & Business Modeling
42. No one has to change.
Survival is optional.
Edward Deming
(1900–1999) American statistician,
professor, author, lecturer, and consultant
47. AGENDA
Exponential Economy a.k.a. Shift Happens01
Nokia vs. IBM.1
Facing Schumpeter.2
The Red Queen principle.3
Sherlock investigates03
Beating Schumpeter02
Design Thinking & Business Modeling
48. OUR DEFINITON OF INNOVATION
An applied idea
that meets customers’ needs
and proofs it’s economic
viability in the market.
52. THREE NON-EXCLUSIVE TARGETS WITH
INDIVIDUAL JOURNEYS
3
2
1
Aim to radically change
your business with
considerable top- and
bottom-line impact.
Aim to linearly grow
your business by x% p.a.
Aim to keep your
current level of
operation.
The path if you do not do anything.
“You might hate gravity
but gravity doesn’t care.”
53.
54.
55.
56. AGENDA
Exponential Economy a.k.a. Shift Happens01
Nokia vs. IBM.1
Facing Schumpeter.2
The Red Queen principle.3
Sherlock investigates03
Beating Schumpeter02
Design Thinking & Business Modeling
57. THE RED QUEEN
YOU HAVE TO RUN AT LEAST TWICE AS FAST
“Well, in our country,” said Alice, still
panting a little, “you’d generally get to
somewhere else—if you run very fast for
a long time, as we've been doing.”
“A slow sort of country!” said the
Queen. “Now, here, you see, it takes all
the running you can do, to keep in the
same place. If you want to get
somewhere else, you must run at least
twice as fast as that!”
95. WHAT IT TAKES TO PUT NUTELLA ON MY PIECE OF BREAD
VISUALIZING GLOBAL SUPPLY CHAINS
www.oecd-ilibrary.org/trade/mapping-global-value-chains_5k3v1trgnbr4-en
96. IT IS ESTIMATED THAT 33% OF FOOD PRODUCED IN THE
DEVELOPED WORLD IS THROWN AWAY BY CONSUMERS
AND RETAILERS
97. AGENDA
Exponential Economy a.k.a. Shift Happens01
Let’s Play Schumpeter02
Sherlock Investigation03
Health.1
Food.2
Environment.3
Design Thinking & Business Modeling
98. IT IS ABOUT THE EXISTING AS WELL AS THE NEW
The industrial internet will add
USD15 Trillion to global GDP
• USD300B savings in the energy
industry
• USD30B in fuel savings for
Commercial Aviation
• USD63B in system inefficiency
savings for Health Care
• USD27B in system inefficiency for
Retail
Embracing the Internet of Everything
To Capture Your Share of
USD14.4 Trillion
More Relevant, Valuable Connections
will Improve Innovation, Productivity,
Efficiency & Customer Experience
99. DATA GENERATED BY AN AIRCRAFT ENGINE GENERATE
http://wikibon.org/wiki/v/Big_Data_in_the_Aviation_Industry
108. AGENDA
Exponential Economy a.k.a. Shift Happens01
Let’s Play Schumpeter02
Sherlock investigates03
Design Thinking & Business Modeling
109. The world’s largest taxi company
owns no vehicles
The world’s most popular media owner
creates no content
The world’s largest accommodation
provider owns no real estate
The most valuable retailer
has no inventory
118. Vujàdé Ltd. – Consulting I Training I Co-Creation
Elfenaustrasse 3 I CH-2502 Biel/Bienne I Switzerland
+41 32 32 32 300 I contact@vujade.com I www.vujade.com
CONTACT
THANK YOU
