© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
Judith Wimmer
Vujàdé Ltd...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Photoby:VujàdéLtd–JasperBouwsma
•  ...
© Vujàdé Ltd. – Supporting Forward Thinking
3
Photoby:VujàdéLtd–JasperBouwsma
© Vujàdé Ltd. – Supporting Forward Thinking
4
Vu-jà-dé
Vujàdé is the opposite of déjà vu and gives the impression that som...
© Vujàdé Ltd. – Supporting Forward Thinking
1. CORPORATE CONSULTING
2. START-UP SUPPORT
3. INCUBATION
À PROPOS
Photo by: V...
© Vujàdé Ltd. – Supporting Forward Thinking
6
Alexander Osterwalder
A Swiss Business Book author
© Vujàdé Ltd. – Supporting Forward Thinking
Insert Photo of book with Jasper’s Name.
Co-Created
by Jasper Bouwsma, Founder...
© Vujàdé Ltd. – Supporting Forward Thinking
Judith Wimmer
Sr. Consultant, Vujàdé Ltd.
Photo by: Vujàdé Ltd – Jasper Bouwsm...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
TOPIC
OUR
FOR TODAY
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
ACCELERATED INNOVATION
WE ARE INVETING MORE, MORE QUICKLY
© Vujàdé Ltd. – Supporting Forward Thinking
ACCELERATED ADOPTION
SOCIETY IS ADOPTING TECHNOLOGY FASTER AS WELL
© Vujàdé Ltd. – Supporting Forward Thinking
Curt Carlson
CEO SRI International
In exponential times, if you improve
your p...
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
WHO KNOWS
THE BOOK?
© Vujàdé Ltd. – Supporting Forward Thinking
1
QUESTION
HOW MUCH DOES
1KG COFFEE COST
?
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
CHF6.95
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
CHF95.-
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
WHY HAS
NESPRESSO BEEN
S...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
NESPRESSO
CHANGED THE
BU...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
RESULT 2012
USD4.0B+
(BY...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
DESCRIBE
WHAT YOU THINK
NESPRESSO’S...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Business Model Canvas:
Creating a c...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder
www.businessmodelgeneration.co...
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder
www.businessmodelgeneration.co...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
CASE STUDY
NESPRESSO
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder
www.businessmodelgeneration.co...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
HAS TAKEN A
WHILE TO BECOME
SUCCESS...
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
THE RIGHT BUSINESS MODEL
CAN BE THE D...
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
WHY WILL
NESPRESSO EVEN
BE MORE
SUCCE...
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking
WE ARE MOVING FROM
PORTFOLIOS OF PROD...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
“
Photoby:VujàdéLtd.–JasperBouwsma
...
© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONME...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
DESIGN THINKING
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
PROTOTYPING
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder
Once you unde...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Sergey Brin, Co-Founder Google
“The...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder
www.businessmodelgeneration.co...
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder
www.businessmodelgeneration.co...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
HYPOTHESES
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
HORIZONTAL
ITERATION
VERTICAL
ITERA...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
TESTING
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
THEOF
GET OUT
BUI NGIDL
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
FAIL
EARLY + CHEAP
& LEARN
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
VUJÀDÉ
PRINCIPLES
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
DESIGN THINKING
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
TRADITIONAL THINKING
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
NEWOLD
VJD
SHAKEN NOT STIRRED
COMBI...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
VUJÀDÉ’s HOLY TRINITY
NEEDS | BUSIN...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
VUJÀDÉ PRINCIPLES
DEVELOPMENT OF IN...
© Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
Albert Einstein
The important thing...
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd.
Supporting Forward Thinking
Elfenaustrasse 3
CH-2502 Biel/Bienne
S...
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CREATE PF: Creative Business Roundtable - 2014.05.14

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Kurzinput zu #BMGen bei Creative Business Roundtable, Schmuckmuseum Pforzheim, Deutschland.
Veranstalter: Create PF - www.create-pf.de

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CREATE PF: Creative Business Roundtable - 2014.05.14

  1. 1. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com Judith Wimmer Vujàdé Ltd. – Supporting Forward Thinking 2014.05.14 Photoby:VujàdéLtd–JasperBouwsma BUSINESS MODEL GENERATION A common language to develop and discuss business models
  2. 2. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Photoby:VujàdéLtd–JasperBouwsma •  EINLEITUNG •  BUSINESS MODEL CANVAS NESPRESSO CASE •  ANWENDUNG & PRINZIPIEN 30 MINUTEN
  3. 3. © Vujàdé Ltd. – Supporting Forward Thinking 3 Photoby:VujàdéLtd–JasperBouwsma
  4. 4. © Vujàdé Ltd. – Supporting Forward Thinking 4 Vu-jà-dé Vujàdé is the opposite of déjà vu and gives the impression that something has not yet taken place, or has never been there. Looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation. Photo by: Vujàdé Ltd – Jasper Bouwsma
  5. 5. © Vujàdé Ltd. – Supporting Forward Thinking 1. CORPORATE CONSULTING 2. START-UP SUPPORT 3. INCUBATION À PROPOS Photo by: Vujàdé Ltd – Jasper Bouwsma
  6. 6. © Vujàdé Ltd. – Supporting Forward Thinking 6 Alexander Osterwalder A Swiss Business Book author
  7. 7. © Vujàdé Ltd. – Supporting Forward Thinking Insert Photo of book with Jasper’s Name. Co-Created by Jasper Bouwsma, Founder & CEO Vujàdé – one of 470 practitioners from 45 countries
  8. 8. © Vujàdé Ltd. – Supporting Forward Thinking Judith Wimmer Sr. Consultant, Vujàdé Ltd. Photo by: Vujàdé Ltd – Jasper Bouwsma Vujàdé is a consultancy supporting organizations to achieve breakthrough innovation. We work with companies of all sizes, from corporates to SMEs and start-ups, in industries from insurance to fashion, and from construction to life sciences. Vujàdé is located in Biel/Bienne, Switzerland, and is establishing a presence in London, UK. Judith Wimmer is a Senior Consultant at Vujàdé and combines an open minded spirit with a well structured hands-on mentality. Due to her working experience in and for start-ups as well as with large organizations, she has a quick and natural understanding of customer and client needs. She has gained extensive experience in applying the Business Model Generation framework in various customer projects and industries. Judith is trained by Alexander Osterwalder, and his company Strategyzer. Judith was born and raised in Austria, has a background in Media Technology and Design. She worked as project manager in the field of corporate communications in Germany and Switzerland. In addition, Judith consulted individuals and teams in strategic projects and organisational development and is currently finishing her MAS Change and Organisational Dynamics.
  9. 9. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking TOPIC OUR FOR TODAY
  10. 10. © Vujàdé Ltd. – Supporting Forward Thinking
  11. 11. © Vujàdé Ltd. – Supporting Forward Thinking
  12. 12. © Vujàdé Ltd. – Supporting Forward Thinking ACCELERATED INNOVATION WE ARE INVETING MORE, MORE QUICKLY
  13. 13. © Vujàdé Ltd. – Supporting Forward Thinking ACCELERATED ADOPTION SOCIETY IS ADOPTING TECHNOLOGY FASTER AS WELL
  14. 14. © Vujàdé Ltd. – Supporting Forward Thinking Curt Carlson CEO SRI International In exponential times, if you improve your performance incrementally ” “ YOU FALL BEHIND EXPONENTIALLY
  15. 15. © Vujàdé Ltd. – Supporting Forward Thinking
  16. 16. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking WHO KNOWS THE BOOK?
  17. 17. © Vujàdé Ltd. – Supporting Forward Thinking 1 QUESTION HOW MUCH DOES 1KG COFFEE COST ?
  18. 18. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
  19. 19. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com CHF6.95
  20. 20. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com CHF95.-
  21. 21. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com WHY HAS NESPRESSO BEEN SO SUCCESSFUL? ?
  22. 22. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com NESPRESSO CHANGED THE BUSINESS MODEL FOR COFFEE
  23. 23. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com RESULT 2012 USD4.0B+ (BY A SINGLE PRODUCT…)
  24. 24. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking DESCRIBE WHAT YOU THINK NESPRESSO’S BUSINESS MODEL IS.
  25. 25. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Business Model Canvas: Creating a common language for business modeling
  26. 26. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
  27. 27. © Vujàdé Ltd. – Supporting Forward Thinking THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com COST STRUCTURE REVENUE STREAMS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES CHANNELS CUSTOMER SEGMENTS CUSTOMER RELATIONSHIP VALUE PROPOSITIONS THE BUSINESS MODEL CANVAS
  28. 28. © Vujàdé Ltd. – Supporting Forward Thinking THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com COST STRUCTURE REVENUE STREAMS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES CHANNELS CUSTOMER SEGMENTS CUSTOMER RELATIONSHIP VALUE PROPOSITIONS THE BUSINESS MODEL CANVAS
  29. 29. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking CASE STUDY NESPRESSO
  30. 30. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
  31. 31. © Vujàdé Ltd. – Supporting Forward Thinking
  32. 32. © Vujàdé Ltd. – Supporting Forward Thinking THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com COST STRUCTURE REVENUE STREAMS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES CHANNELS CUSTOMER SEGMENTS CUSTOMER RELATIONSHIP VALUE PROPOSITIONS THE BUSINESS MODEL CANVAS House- hold Business Stores Call Center N.com Retail Retail N-Club PodsMachine Produc- tion Marketing Brand Produc- tion facilities Distri- bution channels Patents IP (1800+ patents) Machine Pro- ducers Produc- tion Distri- bution Marketin g
  33. 33. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking HAS TAKEN A WHILE TO BECOME SUCCESSFUL… NESPRESSO
  34. 34. © Vujàdé Ltd. – Supporting Forward Thinking
  35. 35. © Vujàdé Ltd. – Supporting Forward Thinking
  36. 36. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR PRODUCT
  37. 37. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking WHY WILL NESPRESSO EVEN BE MORE SUCCESSFUL? ?
  38. 38. © Vujàdé Ltd. – Supporting Forward Thinking
  39. 39. © Vujàdé Ltd. – Supporting Forward Thinking
  40. 40. © Vujàdé Ltd. – Supporting Forward ThinkingVujàdé Ltd. – Supporting Forward Thinking WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS TO PORTFOLIOS OF BUSINESS MODELS.
  41. 41. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking “ Photoby:VujàdéLtd.–JasperBouwsma Because you can't do today's job with yesterday's methods and be in business tomorrow.
  42. 42. © Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com BUSINESS MODEL ENVIRONMENT The stages of an iteractive process
  43. 43. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking DESIGN THINKING
  44. 44. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking PROTOTYPING
  45. 45. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder Once you understand business models you can then start prototyping business models just like you prototype products. “ Photoby:VujàdéLtd.–JasperBouwsma
  46. 46. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Sergey Brin, Co-Founder Google “The more you stumble around, the more likely you are to stumble across something valuable.” “ Photoby:VujàdéLtd.–JasperBouwsma
  47. 47. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking
  48. 48. © Vujàdé Ltd. – Supporting Forward Thinking THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com COST STRUCTURE REVENUE STREAMS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES CHANNELS CUSTOMER SEGMENTS CUSTOMER RELATIONSHIP VALUE PROPOSITIONS THE BUSINESS MODEL CANVAS
  49. 49. © Vujàdé Ltd. – Supporting Forward Thinking THE BUSINESS MODEL CANVAS Alexander Osterwalder www.businessmodelgeneration.com COST STRUCTURE REVENUE STREAMS KEY PARTNERS KEY ACTIVITIES KEY RESOURCES CHANNELS CUSTOMER SEGMENTS CUSTOMER RELATIONSHIP VALUE PROPOSITIONS Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess THE BUSINESS MODEL CANVAS Guess Guess Guess
  50. 50. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking HYPOTHESES
  51. 51. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking HORIZONTAL ITERATION VERTICAL ITERATION INCREASE INSIGHT ITERATE ITERATE ITERATE GET SMARTER DURING YOUR JOURNEY
  52. 52. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking TESTING
  53. 53. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking THEOF GET OUT BUI NGIDL
  54. 54. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking FAIL EARLY + CHEAP & LEARN
  55. 55. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking VUJÀDÉ PRINCIPLES
  56. 56. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking DESIGN THINKING
  57. 57. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking TRADITIONAL THINKING
  58. 58. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking NEWOLD VJD SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS
  59. 59. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking VUJÀDÉ’s HOLY TRINITY NEEDS | BUSINESS | TECHNOLOGY
  60. 60. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking VUJÀDÉ PRINCIPLES DEVELOPMENT OF INSIGHTS DURING PROCESS TIME
  61. 61. © Vujàdé Ltd. – Supporting Forward Thinking© Vujàdé Ltd. – Supporting Forward Thinking Albert Einstein The important thing is not to stop questioning. Curiosity has its own reason for existing. “ Photoby:VujàdéLtd.–JasperBouwsma
  62. 62. © Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. Supporting Forward Thinking Elfenaustrasse 3 CH-2502 Biel/Bienne Switzerland +41 (0)32 32 32 300 contact@vujade.com www.vujade.com Photoby:VujàdéLtd–JasperBouwsma

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