Case Study Cracker

1. How to Solve a Case Study
Presented By:
Dr. Ashish Mathur
Associate Professor
Faculty of Management Studies
Lachoo Memorial College of Science &
Technology, Jodhpur

2. What is a case?
Description of an Enterprise
History
Environment
Internal Operations
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Cases do not have full information,
enough information
but
Reasonable assumptions–

3. Is all the case information Imp!
No
As a manager you will be bombarded with
information
Manager’s job
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Separate Wheat from chaff
Deal with uncertainty
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4. How to begin solving the case
Read the Case
Prepare a List of the major opportunities
before the company, and the problems faced
by the company
Multiple solutions might be possible, so
analyze them and choose the best one
Tell how will you implement the solution
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5. Tools to help you…
Note the Important Points
Environment
 Competitors
 Economic Conditions
Internal Problems
SWOT
 Strength
 Weakness
 Opportunity
 Threat
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6. PEST Analysis

7. Strategic Management involves
identifying…

9. SWOT Analysis
Strength
Sources of strength
Cost, Skill, patents,
for the company
Consumer Loyalty,
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– etc.
Weakness
Areas of Vulnerability for the Company–
Opportunity
Threats
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10. Segmentation
Dividing the market into distinct meaningful
groups of buyers who can be served
differently.
Bases for segmentation
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
Geographic
Demographic etc.
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11. Targeting

12. Porter’s Generic Strategies