How to solve a case study!!
Dr. Rana Singh
What is a case?
 Description of an Enterprise
– History
– Environment
– Internal Operations
 Cases do not have full info...
Is all the case information Imp!
 No
 As a manager you will be bombarded with
information
 Manager’s job
– Separate Whe...
How to begin solving the case
 Read the Case
 Prepare a List of the major opportunities
before the company, and the prob...
Tools to help you…
 Note the Important Points
– Environment
 Competitors
 Economic Conditions
– Internal Problems
– SWO...
For case study…
SWOT Analysis
 Strength
– Sources of strength for the company
– Cost, Skill, patents, Consumer Loyalty, etc.
 Weakness
–...
Segmentation
 Dividing the market into distinct meaningful
groups of buyers who can be served
differently.
 Bases for se...
Targeting
Thanks …
Case Study
Upcoming SlideShare
Loading in …5
×

Case Study

480 views

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
480
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
8
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Case Study

  1. 1. How to solve a case study!! Dr. Rana Singh
  2. 2. What is a case?  Description of an Enterprise – History – Environment – Internal Operations  Cases do not have full information, but enough information – Reasonable assumptions
  3. 3. Is all the case information Imp!  No  As a manager you will be bombarded with information  Manager’s job – Separate Wheat from chaff – Deal with uncertainty
  4. 4. How to begin solving the case  Read the Case  Prepare a List of the major opportunities before the company, and the problems faced by the company  Multiple solutions might be possible, so analyze them and choose the best one  Tell how will you implement the solution
  5. 5. Tools to help you…  Note the Important Points – Environment  Competitors  Economic Conditions – Internal Problems – SWOT  Strength  Weakness  Opportunity  Threat
  6. 6. For case study…
  7. 7. SWOT Analysis  Strength – Sources of strength for the company – Cost, Skill, patents, Consumer Loyalty, etc.  Weakness – Areas of Vulnerability for the Company  Opportunity  Threats
  8. 8. Segmentation  Dividing the market into distinct meaningful groups of buyers who can be served differently.  Bases for segmentation – Geographic – Demographic etc.
  9. 9. Targeting
  10. 10. Thanks …

×