Why and how? 2.0 tools in the working environment


Published on

Sources: Acando Consulting + Jeff Brenman Presentation

Why should we consider optimizing our working ways, strategies and processes by introducing web 2.0 tools?

Published in: Technology, Education

Why and how? 2.0 tools in the working environment

  1. 1. WEB 2.0 AT WORK© Acando AB
  2. 2. Communication technologies change society in waves© Acando AB
  3. 3. © Acando ABhttp://www.flickr.com/photos/rachel_s/
  4. 4. http://www.flickr.com/photos/storm_gal/ © Acando AB
  5. 5. © Acando ABhttp://www.flickr.com/photos/darko_pevec/2302492866/sizes/o/
  6. 6. © Acando AB
  7. 7. Innovations like these have helped to democratizise access to information.© Acando AB
  8. 8. .© Acando AB
  9. 9. Since information is power, such innovations are often met with scepticism and fear.© Acando AB
  10. 10. But we must try to overcome our scepticism and fears by learning to see the value these innovations bring.© Acando AB
  11. 11. We Must Learn To Look Beyond Obvious© Acando AB
  12. 12. We Must Learn To See The Tools Social Networks Blogs Wikis Sharing websites Instant Messaging SocialMicro-blogging RSS feeds Bookmarking & readers© Acando AB
  13. 13. We Must See The Needs They Adress Find and connect with other peopleShare informationand experiences Contribute towith others and use collective intelligence Share photos Communicate with others spontaneously and direct with others Consume relevant Share any Communicate information from Information you quick and informally sources you trust find with others with others © Acando AB
  14. 14. As individuals, many of us are already using these tools to enrich and simplify our (social) lives.© Acando AB
  15. 15. At work the mantra is“Communication. Communication. Communication.”
  16. 16. o rganizationThe world is now flat.
  17. 17. Today, project teams use amazing web toolsto work together from anywhere in the world.
  18. 18. It’s a whole new paradigm.
  19. 19. Our question today: How can an organization improve collaboration with these simple and social tools?© Acando AB
  20. 20. “ If HP knew what HP knows, we would be three times as profitable. ” Lew Platt Former CEO of Hewlett-Packard© Acando AB
  21. 21. How the Web Has Evolved1.0 One-way & broad 1.X Dynamic & interactive 2.0 Simple & socialE-mail Dynamic Websites BlogsStatic Websites Portals WikisDiscussion forums Communities RSSInstant Messaging Agents MashupsChat Rooms VIdeo Conferencing Pod- & webcasts Web services Social Networks Collaborative filtering Social Bookmarking VOIP FolksonomiesBased on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated © Acando AB
  22. 22. 1996 2006 Mostly Read-Only Widly Read-Write 250 000 sites 80 000 000 sites Collective Intelligence 45 million users worldwide 1+ billion users worldwide© Acando AB
  23. 23. “ All business are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences - employees and the world. ” Clay Shirky “Here Comes Everybody: The Power of Organizing Without Organizations”© Acando AB
  24. 24. The Collaboration Challenge© Acando AB
  25. 25. What Do We Mean With Collaboration? Communication Interaction Collaboration Goal © Acando AB
  26. 26. Communication- One-to-One One-to-Many Many-to-Many CentricContent-Centric © Acando AB
  27. 27. E-mail is Being Mis/Overused ● Overuse and inappropriate use Many-to-Many ● No structure or control ● Lock-in of key information Content- Centric ● Key information leaves organization ● Information overload ● Enormous volumes of content © Acando AB
  28. 28. Workflow Systems Don’t Fit All Tasks or Users ● Does not fit users workstyles Many-to-Many ● Not supporting knowledge work ● Over-focus on approval Content- Centric ● Usually complex and requires education ● Licenses not available for all © Acando AB
  29. 29. Portals Are Not Personal ● Mainly one-way communication One-to-Many ● Everyone cannot contribute ● Role needs <> individual needs Content- Centric ● One “truth” how to organize information ● Tools and content in focus, not people © Acando AB
  30. 30. Key Ingredients for Successful Collaboration© Acando AB
  31. 31. Collaborative Culture Command-and-control Consensus-driven Formal Informal Hero-culture Mentoring-culture Fear of making mistakes Trial-and-error © Acando AB
  32. 32. Truly Collaborative Tools Fits my Fits work-style Different needs Universally accessible Informal & spontaneous People are Encourages Easy to use visible contribution © Acando AB
  33. 33. Collaborative Awareness I interact with I interact with others when I others regularly have the time and self-initiated Me 1.0 Me 2.0 I only use I use e-mail multiple tools I have I occationally ambient update myself awareness © Acando AB
  34. 34. What About Knowledge Management?© Acando AB
  35. 35. The “Rules” of Business Are Changing The basis of the operation is the Knowledge-based structure of the activities. The basis of the operation is the knowledge of individuals. Structure-based © Acando AB
  36. 36. The Knowledge Management Problem● Knowledge is often stored in private notebooks and in peoples heads (tacit knowledge)● Knowledge is typically exchanged ad hoc and informally person-to- person © Acando AB
  37. 37. The Problem with Knowledge Management version 1.0● Really not about people● Knowledge treated as a separate "thing"● Knowledge management seen as a separate act● No return on contributions● Does not blend with human nature © Acando AB
  38. 38. What Web 2.0 Brings to Knowledge Management● Simple and social tools enable a convenient and user-driven way to capture tacit knowledge and build collective intelligence Blogs Social Network Wikis● Blogs and wikis are the 21st Century‟s notebooks and social networks are the water coolers © Acando AB
  39. 39. PART II Tools, Technologies and their uses© Acando AB
  40. 40. “ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. ” Andrew McAfee Associate Professor, Harward Business School© Acando AB
  41. 41. How Web 2.0 is Penetrating the Enterprise Blogs 45% RSS 43% Wikis 35% IDC, “Quick Look Survey”, February 2007 © Acando AB
  42. 42. How Enterprises Are Using Web 2.0 Internal collaboration 75% Interfacing 70%with customersInterfacing with partners & 51% suppliers The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007 © Acando AB
  43. 43. “ Being dismissive of blogs and wikis because of how they are most of-ten used, and talked about, today is a mistake. What is important is how they could be used. ” The Gilbane Report Vol 12 no 10, 2005 "Blogs & Wikis: Technologies for Enterprise Applications?"© Acando AB
  44. 44. We Need Many Different Spaces for Collaboration Enterprise Business Office Unit Team Project Community Friends of Interest Community of Practice © Acando AB
  45. 45. Key Tools & Technologies© Acando AB
  46. 46. ENTERPRISE WIKIS© Acando AB
  47. 47. Collective Editing Made Easy Edit without Discuss approval View history Get notified Structure by linking © Acando AB
  48. 48. How to Edit a Wiki1. Check if subject exists2. Exists = continue to next step Edit WIKI Does not exist = create a new PAGE page3. Edit the page4. Save Previous versions © Acando AB
  49. 49. Why Enterprise Wikis?● Captures business information that otherwise would float around in emails● Easy to access and find information as the wiki is web-based and provides search● Easy and fast to edit thanks to simple interface and flexible format● Easy to fix mistakes thanks to versioning and audit trail of unstructured content Anyone can contribute! © Acando AB
  50. 50. Examples of Enterprise Uses● Knowledge bases with corporate “how-to‟s”, information for new employees, practical information● Requirements management for capturing, negotiating and agreeing on requirements● Capturing "intelligence" such as competitor and industry activities and consumer trends● R&D quickly capture bookmarks and commentary on topics. write up research proposals, notes, and experiments● Corporate glossaries such as product terminology © Acando AB
  51. 51. “ The decision to embrace wikis is part of a changing ethic at the department, from a „need to know culture‟ to a „need to share culture‟. ” Eric M. Johnson Office of eDiplomacy, US State Department© Acando AB
  53. 53. What is Social Networking? © Acando AB
  54. 54. “ The social network put all that we were doing into context. ” Richard Dennison Intranet and channel strategy manager at BT© Acando AB
  55. 55. Why Enterprise Social Networks?● A shared social space for people who are apart in time and/or space● Easy to find people to connect, communicate with and get to know them● Rapid distribution of relevant and informal information person-to-network● Build relationships across boundaries (organizational, geographic…)● Provides a context for knowledge exchange © Acando AB
  56. 56. Social Networks Enable More and Broader Interaction © Acando AB
  57. 57. Key Features – Examples Describe who you are in a profile Find & connect with people Tag your own and other people‟s content Share content © Acando AB
  58. 58. Key Features – Examples See network activities Participate in groups © Acando AB
  59. 59. User Activities Brings Valuable Content to the Surface Comments Editorial Selection Favourites Visits & Views Downloads Links Tags Embeds Social Bookmarks Shares © Acando AB
  60. 60. The Long Tail of Content Use Usage rate 1-5% above ”the water line” Still findable and accessible, but filtered out Total amount of content © Acando AB
  61. 61. Social Tools Encouraging Disruptive Thinking at BT © Acando AB
  62. 62. Collaboration in Practice© Acando AB © Acando AB
  63. 63. Case Study: Team Collaboration • Share ideas, opinions, experiences, news Blog • Distribute agendas and meeting minutes • Information to iroduce new coworkers Wiki • Keep history of sales activities • Use as knowledge base • Collaborate on document deliverables File Share • Share presentations, documents, articles • Store templates, resources, reference cases • Quick questions and statuscheckups IM • Real-time conversations 1-to-1 or M-to-M Web • Internal virtual meetings Conferencing • External virtual meetings © Acando AB
  64. 64. PART III Approaching Web 2.0 at Work© Acando AB
  65. 65. Proactive Managed • Collaboration nurtured and • Collaboration cultivated allowed to Reactive grow • Collaboration choked or cut down100 © Acando AB http://www.flickr.com/photos/jam343/1703693/sizes/o/
  66. 66. “ Realize that Enterprise Web 2.0 is unavoidable. Begin planning how to deploy effective Web 2.0 capabilities for maximum business value. ” Anthony Bradley Gartner© Acando AB