More Related Content Similar to Why and how? 2.0 tools in the working environment (20) More from Valeria Pleszowski (9) Why and how? 2.0 tools in the working environment10. But we must try to overcome
our scepticism and fears by
learning to see the value these
innovations bring.
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12. We Must Learn To See The Tools
Social Networks
Blogs
Wikis
Sharing
websites Instant
Messaging
Social
Micro-blogging RSS feeds Bookmarking
& readers
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13. We Must See The Needs They Adress
Find and connect
with other people
Share information
and experiences Contribute to
with others and use
collective
intelligence
Share photos Communicate
with others spontaneously
and direct with
others
Consume relevant Share any
Communicate information from Information you
quick and informally sources you trust find with others
with others
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14. As individuals, many of us
are already using these
tools to enrich and simplify
our (social) lives.
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15. At work the mantra is
“Communication. Communication.
Communication.”
19. Our question today:
How can an organization
improve collaboration with
these simple and social tools?
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20. “ If HP knew what HP knows, we
would be three times as profitable.
”
Lew Platt
Former CEO of Hewlett-Packard
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21. How the Web Has Evolved
1.0 One-way
& broad 1.X Dynamic &
interactive 2.0 Simple
& social
E-mail Dynamic Websites Blogs
Static Websites Portals Wikis
Discussion forums Communities RSS
Instant Messaging Agents Mashups
Chat Rooms VIdeo Conferencing Pod- & webcasts
Web services Social Networks
Collaborative filtering Social Bookmarking
VOIP Folksonomies
Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated
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22. 1996 2006
Mostly Read-Only Widly Read-Write
250 000 sites 80 000 000 sites
Collective
Intelligence
45 million users worldwide 1+ billion users worldwide
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23. “ All business are media businesses,
because whatever else they do, all
businesses rely on the managing of
information for two audiences -
employees and the world.
”
Clay Shirky
“Here Comes Everybody: The Power of Organizing
Without Organizations”
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25. What Do We Mean With Collaboration?
Communication Interaction Collaboration
Goal
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26. Communication- One-to-One One-to-Many Many-to-Many
Centric
Content-
Centric
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27. E-mail is Being Mis/Overused
● Overuse and inappropriate use
Many-to-Many
● No structure or control
● Lock-in of key information
Content-
Centric
● Key information leaves
organization
● Information overload
● Enormous volumes of content
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28. Workflow Systems Don’t Fit All Tasks or Users
● Does not fit user's workstyles
Many-to-Many
● Not supporting knowledge work
● Over-focus on approval
Content-
Centric
● Usually complex and requires
education
● Licenses not available for all
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29. Portals Are Not Personal
● Mainly one-way communication
One-to-Many
● Everyone cannot contribute
● Role needs <> individual needs
Content-
Centric
● One “truth” how to organize
information
● Tools and content in focus, not
people
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31. Collaborative Culture
Command-and-control Consensus-driven
Formal Informal
Hero-culture Mentoring-culture
Fear of making mistakes Trial-and-error
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32. Truly Collaborative Tools
Fits my Fits
work-style Different
needs
Universally
accessible Informal &
spontaneous
People are
Encourages Easy to use visible
contribution
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33. Collaborative Awareness
I interact with I interact with
others when I others regularly
have the time and self-initiated
Me 1.0 Me 2.0
I only use I use
e-mail multiple
tools
I have
I occationally
ambient
update myself
awareness
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35. The “Rules” of Business Are Changing
The basis of the
operation is the Knowledge-based
structure of the
activities.
The basis of the
operation is the
knowledge of
individuals.
Structure-based
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36. The Knowledge Management Problem
● Knowledge is often stored in private
notebooks and in peoples heads
(tacit knowledge)
● Knowledge is typically exchanged
ad hoc and informally person-to-
person
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37. The Problem with Knowledge Management version 1.0
● Really not about people
● Knowledge treated as
a separate "thing"
● Knowledge management
seen as a separate act
● No return on contributions
● Does not blend with human
nature
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38. What Web 2.0 Brings to Knowledge Management
● Simple and social tools enable a convenient and user-driven way to
capture tacit knowledge and build collective intelligence
Blogs Social Network
Wikis
● Blogs and wikis are the 21st Century‟s notebooks and social networks are
the water coolers
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39. PART II
Tools, Technologies
and their uses
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40. “ Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
and their partners or customers.
”
Andrew McAfee
Associate Professor, Harward Business School
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41. How Web 2.0 is Penetrating the Enterprise
Blogs 45%
RSS 43%
Wikis 35%
IDC, “Quick Look Survey”, February 2007
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42. How Enterprises Are Using Web 2.0
Internal
collaboration 75%
Interfacing
70%
with customers
Interfacing with
partners & 51%
suppliers
The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007
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43. “ Being dismissive of blogs and wikis
because of how they are most of-ten
used, and talked about, today is a
mistake. What is important is how
they could be used.
”
The Gilbane Report
Vol 12 no 10, 2005
"Blogs & Wikis: Technologies for Enterprise Applications?"
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44. We Need Many Different Spaces for Collaboration
Enterprise
Business Office
Unit
Team Project
Community
Friends
of Interest
Community
of Practice
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47. Collective Editing Made Easy
Edit without
Discuss
approval
View history Get notified
Structure by linking
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48. How to Edit a Wiki
1. Check if subject exists
2. Exists = continue to next step
Edit WIKI
Does not exist = create a new
PAGE
page
3. Edit the page
4. Save Previous versions
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49. Why Enterprise Wikis?
● Captures business information that otherwise would float around in
emails
● Easy to access and find information as the wiki is web-based and
provides search
● Easy and fast to edit thanks to simple interface and flexible format
● Easy to fix mistakes thanks to versioning and audit trail of unstructured
content
Anyone can contribute!
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50. Examples of Enterprise Uses
● Knowledge bases with corporate “how-to‟s”, information for new
employees, practical information
● Requirements management for capturing, negotiating and agreeing on
requirements
● Capturing "intelligence" such as competitor and industry activities and
consumer trends
● R&D quickly capture bookmarks and commentary on topics. write up
research proposals, notes, and experiments
● Corporate glossaries such as product terminology
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51. “ The decision to embrace wikis is part
of a changing ethic at the department,
from a „need to know culture‟ to a
„need to share culture‟.
”
Eric M. Johnson
Office of eDiplomacy, US State Department
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54. “ The social network put all that we
were doing into context.
”
Richard Dennison
Intranet and channel strategy manager at BT
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55. Why Enterprise Social Networks?
● A shared social space for people who are apart in time and/or space
● Easy to find people to connect, communicate with and get to know them
● Rapid distribution of relevant and informal information person-to-network
● Build relationships across boundaries (organizational, geographic…)
● Provides a context for knowledge exchange
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57. Key Features – Examples
Describe who you are in a profile Find & connect with people
Tag your own and other people‟s content Share content
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58. Key Features – Examples
See network activities Participate in groups
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59. User Activities Brings Valuable Content to the Surface
Comments Editorial Selection Favourites
Visits & Views Downloads Links
Tags
Embeds
Social
Bookmarks Shares
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60. The Long Tail of Content Use
Usage rate
1-5% above ”the water line”
Still findable and accessible,
but filtered out
Total amount of content
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63. Case Study: Team Collaboration
• Share ideas, opinions, experiences, news
Blog • Distribute agendas and meeting minutes
• Information to iroduce new coworkers
Wiki • Keep history of sales activities
• Use as knowledge base
• Collaborate on document deliverables
File Share • Share presentations, documents, articles
• Store templates, resources, reference cases
• Quick questions and statuscheckups
IM • Real-time conversations 1-to-1 or M-to-M
Web • Internal virtual meetings
Conferencing • External virtual meetings
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64. PART III
Approaching Web 2.0 at Work
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65. Proactive
Managed • Collaboration
nurtured and
• Collaboration cultivated
allowed to
Reactive grow
• Collaboration
choked or cut
down
100
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66. “ Realize that Enterprise Web 2.0 is
unavoidable. Begin planning how to
deploy effective Web 2.0 capabilities
for maximum business value.
”
Anthony Bradley
Gartner
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