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New Trends in Enteprise Social Networking - Case Studies of Real Social Companies


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Social Business Forum 2012 | Marriott Hotel, June 4-5th 2012, Milan

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New Trends in Enteprise Social Networking - Case Studies of Real Social Companies

  1. 1. New Trends in Enterprise Social Networking: Case Studies of Real Social Companies Social Business Forum Marriott Hotel, June 4 & 5, 2012, Milan Patricia Fernández Carrelo @Zyncro [English] CHIEF MARKETING OFFICER @pfcarrelo1
  2. 2. Molte cose, non perché sono difficili non osiamo [farle], ma perché non osiamo [farle] sono difficili. LUCIUS ANNAEUS SENECA2
  3. 3. The Company3
  4. 4. The Story Founded & bootstraped in 2009 by Dídac Lee, with seed capital from Inspirit Labs Officially launched in 2010 – Luis Font invested & joined as CEO in October 2010 2012: 110,000 users, 500 corporate clients, 60 partners worldwide, 9 languages, 8 new releases, 20 ZyncroApps From file sharing + microblogging to Enterprise Social Software From Barcelona… to the world4
  5. 5. From Barcelona… to the world April: Jan-Mar : Other: Japan Benelux, Germany LATAM, APAC June: Abr-May: Brazil Italy, China, Canada S1-2011 S2-2011 S1-2012 S2-2012 S1-2013 Oct-Nov: Jan-Apr: Mexico, France Scandinavia TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / Sao Paulo / Mexico DF / Paris5
  6. 6. Co-Founders DIDAC LEE LLUÍS FONT FOUNDER+PRESIDENT CEO+FOUNDER Since the inception of his first enterprise in 1995, Serial entrepreneur with great international Intercomgi, Dídac has been working non-stop, consulting background. After ten years as a innovating and tackling new business opportunities management and technology senior consultant in in the new technologies sector. Dídac is also member PwC in various countries, Lluís was appointed CEO of the Board of Directors of FC Barcelona. Thanks to of the consultancy firm Internet AGM in 1999. In his leadership in the Technology Area, the club is 2002, after first VC investment in NTRglobal as CEO, ranked #1 in Facebook followers worldwide. He the company growth went from zero to €25M in five holds a degree in Management from IESE Business years and expanded to 14 countries. School. INNOVATION + EXECUTION Dídac & Lluís between them accumulate more than 15 technology companies, with presence in 40 countries and more than 30,000 customers in just 10 years.6
  7. 7. Enterprise… Social Networks?7
  8. 8. Enterprise… Social Networks? Social Networks are already part of our personal lives Much more is achieved with the contributions of many (The Wisdom of Crowds) Companies are made up of people, in community The community within companies has always existed... around the water- cooler8
  9. 9. Zyncro, Your Enterprise Social Network Zyncro is an Enterprise Social Network that lets companies and organizations get their employees, customers, suppliers and partners to: collaborate share cooperate communicate meet connect9
  10. 10. 10
  11. 11. The business benefits... Email use reduced More collaboration and information Increased productivity Boosted corporate culture Better knowledge management Greater feeling of belonging New remuneration models More motivation11
  12. 12. Who can use it? Freelancers Large corporations All types of SMEs • companies • agencies • private entities • public institutions • political parties • NGOs • etc. “Any professional collective can use it as an environment to share information, documents and as a corporate space to increase productivity.”12
  13. 13. 10 Customers Success Stories13
  14. 14. 1. Izquierda Unida Ciempozuelos +8 users Innovative, modern and transparent political party USE & BENEFITS • Document management and internal communication channel • Shared structure for proposals, reports, data… and ideas • Promotes the brand • Extends the organization’s style to knowledge management14
  15. 15. 1. Izquierda Unida Ciempozuelos From internal Social Network … to external Social Network…15
  16. 16. 2. SWANY +15 users Product design & 3D modeling USE & BENEFITS • Processing and exchange of large 3D • Intuitive and easy to use system design files (AutoCAD format) • Storage and sharing of • Intranet also for external partners know-how16
  17. 17. 2. SWANY17
  18. 18. 2. SWANY18
  19. 19. 3. Omega Pharma +30 users 360°digital innovation: The case of the pharmaceutical industry USE & BENEFITS • Complement to its external online strategy • Completely digital environment • Communication and innovation channel • 360º social methodology • Shared, accessible documentation19
  21. 21. 4. Pasiona +60 users users Experts in software development. Specialists in Microsoft technology... and now 2.0 USE & BENEFITS • Communion: Microsoft & 2.0 world • Link to shared RSS • Knowledge sharing • Shared, accessible documentation • Discussion forums and knowledge • Up-to-date personal data exchange21
  22. 22. 4. Pasiona (community)22
  23. 23. 4. Pasiona (work groups)23
  24. 24. 5. AON + users +100 users Leading (and traditional) provider in risk management services, insurance and reinsurance brokerage, and human capital consulting. USE & BENEFITS • Internal communication channel • Instant knowledge exchange • Shared, accessible documentation • Improvement in sending of information to • Custom designed and usability external parties • Up-to-date personal data24
  25. 25. 5-AON Chosen model? • Social network Carlos García de la Vega AON COMMUNITY MANAGER Options? Choice? • Zyncro.com25
  26. 26. 6. Quadis +350 users Leader in car sales and repair in Spain. Leader also in sales innovation processes USE & BENEFITS • Knowledge management system • Pre & post training follow-up • Knowledge exchange among sales force • Forums for debate members • Personalized and segmented training • Social learning system26
  28. 28. 7. Fiesta Hotel Group +650 users HOTEL GROUP IN EUROPE AND AMERICA USE & BENEFITS • Internal communication channel • Relationship between departments • 80% reduction in email use • Improvement in sending of information to • Shared, accessible documentation external parties • Up-to-date personal data28
  29. 29. 7. Fiesta Hotel Group Hotels29
  30. 30. 7. Fiesta Hotel Group Social Hotel Community From the head of housekeeping to director... From the Mediterranean to the Pacific... everyone contributes everyone receives everyone collaborates everyone participates everyone is involved30
  31. 31. 8. Cetelem (BNP Paribas) +1300 users Expert bank in personal credits, online credits and card management, belonging to the BNP Paribas group, which has been operating in Spain since 1988. USE & BENEFITS • Corporate communication • Relationship between departments and cities • “Internal Twitter” for events • Greater self-knowledge • Groups for exchanging opinions • Promotes the corporate culture31
  32. 32. 32
  33. 33. 8. Cetelem (BNP Paribas) Sonia Ruiz CORPORATE COMMUNICATION CETELEM33
  34. 34. 8. Cetelem (BNP Paribas)34
  35. 35. 9. Seguros Monterrey New York Life +1500 users Seguros Monterrey: A leading company in the insurance sector in Mexico, committed to the people of Mexico for more than 70 years New York Life: More than 160 years at an international level. USE & BENEFITS • Central space for remote agents • Extends values: trust, reliability, • Structured and organized handling of integrity and humanity large volumes of documents and information • Promotes the corporate culture35
  36. 36. 9. Seguros Monterrey New York Life Major corporation, major values and major need for management36
  37. 37. 10. Private Social Network: ClubAhora (La Caixa) Users = Customers First European savings bank, pioneer in the private Social Banking area USE & BENEFITS • Retain and create customer loyalty • Privacy in data exchange • Attract new customers • Total segmentation in customer service • Provide added value for its financial • Exclusivity and personalized service products37
  38. 38. 10. Private Social Network: ClubAhora (La Caixa)38
  39. 39. 39
  40. 40. twitter: @zyncro_es http://blog.zyncro.com40