Portali web 2.0

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Posizionamento tecnologie e servizi web 2.0 in ottica portale aziendale - cenni ai vendor di riferimento

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Portali web 2.0

  1. 1. Enterprise 2.0 ENTERPRISE WEB 2.0 - Carlo Vi Carlo Visani – c.visani@tecla.it 1 © Copyright IBM Corporation 2008
  2. 2. Le assi dell‘Enterprise 2.0 Enterprise 2.0 Il Web 2.0 e una attitudine all’uso della tecnologia con la rete come piattaforma. L’Enterprise 2.0 è il modo di interpretare questo fenomeno, lato business. Consumer / Public networks Social Business Enterprise / Business networks Technology Carlo Visani – c.visani@tecla.it 2 © Copyright IBM Corporation 2008
  3. 3. Social: Generazioni al lavoro 4 generazioni che lavorano insieme, con con comportamenti lavorativi diversi Traditionalists Boomers Gen X Millennials Born 1922 – 1945 1946 – 1964 1965 – 1980 1980-2000 Too much and Training The hard way Required to keep me Continuous and expected I’ll leave Learning style Classroom Facilitated Independent Collaborative and networked Communication style Top-down Guarded Hub and spoke Collaborative Problem-solving Hierarchical Horizontal Independent Collaborative Decision-making Seeks approval Team informed Team included Team decided Leadership style Command and control Get out of the way Coach Partner No news is Feedback Once per year Weekly/Daily On Demand good news Unfathomable if not Technology use Uncomfortable Unsure Unable to work without it provided Part of my daily Job changing Unwise Sets me back Necessary routine Source: Lancaster & Stillman (2003) Carlo Visani – c.visani@tecla.it 3 © Copyright IBM Corporation 2008
  4. 4. Social: Modi facili di fare le cose Le persone usano a casa strumenti di produttività e collaborazione che spesso al lavoro non sono disponibili. Hano modi sempre piu’ codificati di agire. Italia, utenti attivi = 20.248.970 Fonte: School of Management e Nielsen//NetRatings, Gennaio 2007 La categoria Web 2.0 è composta da una lista di 75 brands / channels Carlo Visani – c.visani@tecla.it 4 © Copyright IBM Corporation 2008
  5. 5. 2.0 Business Models Business: Il mercato propone fenomeni impensabili 2 anni fa Se oggi un cliente vuolefare commerce (o qualsiasi altra attività sul web), deve informarsi molto bene sui suoi co-petitors. In qualsiasi settore. Carlo Visani – c.visani@tecla.it 5 © Copyright IBM Corporation 2008
  6. 6. Business: si va verso l’assemblaggio di servizi. Quali servizi? Se oggi vuoi offrire un servizio devi informarti molto bene sui tuoi web co-petitors. In qualsiasi settore. Carlo Visani – c.visani@tecla.it 6 © Copyright IBM Corporation 2008
  7. 7. 2.0 Tech Trends, SOA & Web 2.0 Tecnologia Cambiano i modi per concepire e realizzare le soluzioni tecnologiche Devo farla SOA o Web 2.0? Consumer / Public networks Social Eternal Betas Situational applications Small Failure Composite applcations Mashups +21% 2008 Business 70% CIO preferiscono suite Enterprise / Business networks 2.0 da grandi vendor Technology Drastica riduzione dei tempi di risposta da IT al Business Carlo Visani – c.visani@tecla.it 7 © Copyright IBM Corporation 2008
  8. 8. Evoluzione del modello funzionale – fuori, il Web 2.0 Cosa fanno i nostri clienti? Situational applications. Situational Application composer Pipes.yahoo.com Web Situational Application FlatRate.it Carlo Visani – c.visani@tecla.it 8 © Copyright IBM Corporation 2008
  9. 9. Evoluzione del modello funzionale – dentro, Enterprise 2.0 I punti chiave delle soluzioni 2.0. Gli utenti Home web 2.0 sono anche Employee 2.0. Il team, la collaborazione, la semplicità sono valori condivisi. Converged people, Converged Converged Semantic Web, Tagging, Online Media communicatoins content, data & Social networking, Blogs, Analysis, Behaviour applications, Wikis, Personas, Knowledge VOIP, advanced analysis, Reputation Communities collaboration, Portal, Mashups, Digital Assistants, RSS RSS, Widgets, Mashups, Situational / Composite Applications, Dashboards, Collaborative applications, Workflow Buy/Build/Mashup Info Mgmt SOA Business Process Management, Process Server, ESB Carlo Visani – c.visani@tecla.it 9 © Copyright IBM Corporation 2008
  10. 10. SOA + Web 2.0 = Enterprise 2.0 Enterprise Composite Enterprise Situational Applications Applications (portal) e postazione di lavoro avanzata Composite Application Situational Application Situational Application Portal Mashups Client based Widget & Web Mashups Mashups Info Mgmt SOA Process Management, Process Server, Service BUS Carlo Visani – c.visani@tecla.it 10 © Copyright IBM Corporation 2008
  11. 11. Cos’è un Portale “I Portali sono siti Web rivolti a utenti e a comunità “I comunità specifiche, che forniscono: aggregazione di contenuti informativi, informativi, collaborazione e servizi per la comunità degli comunità utenti, utenti, accesso a servizi e applicazioni. Il tutto fornito in modo altamente personalizzato“ personalizzato“ Gartner Group, 'Portal': The Most Abused Term in IT, Sept. 25,2000 Gartner Group, 'Portal': The Most Abused Term in IT, Sept. 25,2000 Carlo Visani – c.visani@tecla.it 11 © Copyright IBM Corporation 2008
  12. 12. Il Portale dell’Organizzazione (secondo gartner group) Unificazione e standardiz- zazione accesso Organizzazione puntuale di contenuti e documenti (KM) Migliore efficienza e tempestività Carlo Visani – c.visani@tecla.it 12 © Copyright IBM Corporation 2008
  13. 13. Portal Aggregation & Presentation Layer Human Resources Collaboration ERP, CRM, Etc. Transactions Content Management Carlo Visani – c.visani@tecla.it 13 © Copyright IBM Corporation 2008
  14. 14. Portale 2.0:integra dinamicamente servizi per e migliorarepartner, fornitori, Portale: l’interfaccia unica dove plasmare dipendenti, le esigenze operative delle persone clienti. R Knowledge ol Ro R Shopping e 1 le 2 ole Processes Finances 3 Applications Leisure Enterprise Content Entertainment SSO Employee to Employee to Life Events User Lifecycle Life Work Social Responsibility Management Human Capital Customers Collaborative Collaboration commerce Employee Employee to Instant messaging Process & External to Employee Expert location Transactions e-meetings/ Enterprise Content webcasting Partners Collaboration Community support Employee to Company Suppliers Virtual Help Desk Yellow Pages e-Procurement Corporate Messaging e-Learning e-HR / ESS / MSS Carlo Visani – c.visani@tecla.it 14 © Copyright IBM Corporation 2008
  15. 15. Portale 2.0: per scomporre le esigenze funzionali in componenti di servizio (portlet), riaggregabili, esternalizzabili Business Services Functions Carlo Visani – c.visani@tecla.it 15 © Copyright IBM Corporation 2008
  16. 16. Portale 2.0: con un unica infrastruttura, tanti tipi di portali per trasformare l’azienda. Strategy Vision, Governance, Business Case, ROI Organization Transformation and Culture Change Performance Mgt.Employee Relationship Management Content & Services Creation, Assessment and Management Role-based Functional Customer e-Learning Supplier Knowledge Workplaces Process Brand Workplaces Management Personal development Workplaces Workplaces Customer training Sales & marketing Collaborative Innovation Hosted solutions Customer service Design Communities Supply chain HR Customer Collaborative Expertise Store Manager (retail) Finance self-service Innovation Teaming Underwriter (Insurance) Procurement “Collaborative Commerce” Partner self-service Tools and processes Business Process Help Portal Services Design (Branding, Usability etc), Personalization and Roles, Architecture, Technology, Portal Shared Services, Identity Management, dot cleanup Technology, Implementation and Maintenance Services Program Management, Technology, Application, Communications and Change Management Carlo Visani – c.visani@tecla.it 16 © Copyright IBM Corporation 2008
  17. 17. Portale: integratore molto potente di front-end per le componenti enterprise; le applicazioni possono dialogare tramite integrazione di front-end Portal Application Application Application Application Application ERP CRM Content Workflow Custom Personalized and role based Interoperability content, information process and application integration Interoperability EAI / Enterprise Service Bus Portal (Detail) APP 1 – es. SAP APP 2 Computing Legacy Infrastructure APP 3 CONTENT / DOCUMENT Carlo Visani – c.visani@tecla.it 17 © Copyright IBM Corporation 2008
  18. 18. Il Portale: integratore di servizi interni con servizi esterni, es Web 2.0 (mashups dati business) Web 2.0 Portal 2.0 REST / AJAX /PHP / RUBY ATOM JSON XML RSS ERP CRM CUSTOM DOCUMENT APP MANAGEMENT Front end SOA, SOAP Composite application, JMS WS-* Mashups MOM Legacy Enterprise Oracle Dojo, Ajax, REST CICS IMS SAP AS400 DB2 Enterprise 2.0 Svcs .NET SOA / Enterprise Service Bus Carlo Visani – c.visani@tecla.it 18 © Copyright IBM Corporation 2008
  19. 19. Portale 2.0: integratore di servizi interni con servizi esterni, es Web 2.0 (mashups dati business) Web 2.0 Portal 2.0 REST / AJAX /PHP / RUBY ATOM JSON XML RSS ERP CRM CUSTOM DOCUMENT APP MANAGEMENT Front end SOA, SOAP Portal Accellerators Integrazione Dati CRM via JMS WS-* Portlet Factory, Wiring, MOM web svcs in 2ore; Legacy Enterprise Mashups (diverse viste) Oracle Composite application, CICS IMS con G. Maps in 1 giorno. Mashups SAP AS400 DB2 Servizio scalabile di livello Dojo, Ajax,Cruscotti con REST enterprise Enterprise 2.0 Svcs DASHBOARDS; .NET utilizzo di AJAX per SOA / Enterprise Service Bus costruzione e consultazione in real time senza refres dati Carlo Visani – c.visani@tecla.it 19 © Copyright IBM Corporation 2008
  20. 20. il Portale 2.0 Portale 2.0: un’unica soluzione per consumatori, clienti, fornitori, partner e utenti aziendali di qualsiasi ruolo Intranet Internet Extranet Applications Content Processes People Una unica soluzione personalizzata per l’utente Carlo Visani – c.visani@tecla.it 20 © Copyright IBM Corporation 2008
  21. 21. Portale 2.0: Benefici Consentire la gestione di Costruire soluzioni in modo più programmi a protezione delle rapido, efficace ed efficiente revenues e del capitale intellettuale Consolifdare il procurement HW Cost Revenue e SW, sfruttare tutte le Savings Generation Creare nuovi modelli di capabilities dei packages in business; Allargare la base di ottica soluzione integrata servizi e dei clienti (in era Web 2.0) Ridurre costi travel, Operational User delocalizzazione, complessità Cogliere in tempo le opportunità Efficiency Satisfaction lavoro del mercato (time to market) Definire un unico punto e modo Eliminare frustrazione derivante Align IT Investments naturale di accesso da gestione a silos degli strumenti di base e dalla non Fornire informazioni e Consolidamento infrastruttura e conoscenza/accesso agli applicazioni sulla base del dati (logica e fisica) strumenti ruolo/attività/task (role/Process Focalizzazione in contenuti e Facilitare il lavoro e la vita Based) servizi, non in tecnologia professionale Ottimizzare qualità, integrità e Streamline del supporto Unificare user experience, pertinenza delle informazioni operativo facilitare la comprensione e fornite Ottimizzazione flusso accettabilità delle soluzioni progettuale con approccio user Incrementare la sicurezza delle centred e solution oriented Aggregare: persone, comunità, soluzioni integrate (accettabilità), non package processi, conoscenze oriented Carlo Visani – c.visani@tecla.it 21 © Copyright IBM Corporation 2008
  22. 22. Soluzioni a confronto Carlo Visani – c.visani@tecla.it 22 © Copyright IBM Corporation 2008
  23. 23. Microsoft Sharepoint Docs/tasks/calendars, blogs, Server-based Excel wikis, e-mail integration, project spreadsheets and data management “lite”, Outlook visualization, Report integration, Center, BI Web Parts, offline docs/lists KPIs/Dashboards Business Collaboration Intelligence Platform Rich and Web forms Enterprise Portal Services based front-ends, template, Site Business LOB actions, Workspaces, Mgmt, Directory, My Sites, Portal pluggable SSO Forms social networking, Security, Storage, privacy control Topology, Site Model Content Search Management Enterprise scalability, Integrated document management, records contextual relevance, rich management, and Web people and business data search content management with policies and workflow Carlo Visani – c.visani@tecla.it 23 © Copyright IBM Corporation 2008
  24. 24. Sharepoint Architecture Carlo Visani – c.visani@tecla.it 24 © Copyright IBM Corporation 2008
  25. 25. Packaged enterprise 2.0 Solution - Oracle Carlo Visani – c.visani@tecla.it 25 © Copyright IBM Corporation 2008
  26. 26. Oracle Enterprise Web 2.0 Oracle Content Management In-context web content management Conversion, transformation, and reuse Integrated with enterprise infrastructure Oracle WebCenter Suite Portable Web UI Components Pre-built web 2.0 capabilities Built on Fusion Middleware Oracle Fusion Middleware Open, Complete, and #1 Extends value proposition of infrastructureand applications Oracle Beehive Collaborative Services for the enterprise Carlo Visani – c.visani@tecla.it 26 © Copyright IBM Corporation 2008
  27. 27. IBM - Websphere Portal - Framework Services Virtual Portals Portlets Multiple portals with 1 Click to Action installation JSR 168 Cooperative Portlet wiring Single shared infrastructure WS-Security support for WSRP Single Access control management Admin & Security Java Security Model (JAAS / J2SE) Personalization LPTA Single Sign On Authentication / Authorization Template, Skin, Themes & Page Layout Access Control for users & groups Role-based content delivery Collaborative filtering Campaign Management tools Carlo Visani – c.visani@tecla.it 27 © Copyright IBM Corporation 2008
  28. 28. IBM - Websphere Portal - Integration & Content Services Content Data Web clipping & RSS Syndicated content Connectors & Portlet Optional portlets for content-management RDMBS (DB2, Oracle, SQL, others) systems JDBC Sources (Documentum, Vignette, Verity, others) Applications Business Process Portal Application Integrator BPEL Process Choreographer (SAP, Oracle, Domino, others) My Task portlet Integration with Websphere Process Server Full Text Search Web Content Management Indexing & Filtering Create, Approve & Publish to web servers Categorization & Metadata search Template-driven content Optional applied taxonomy Separation of content, structure & design Integration with other serach engines Integration with Document Manager Carlo Visani – c.visani@tecla.it 28 © Copyright IBM Corporation 2008
  29. 29. IBM - Websphere Portal - Collaboration Portal Portal framework Integration services Strumenti Office Web content management Domino® Applicazioni Email, Processi Contatti Applicazioni Collaborative Progetti Attività IM Web Conf Sametime® Forum, Comunità Telephonia, Connections Video, VoIP Bookmark Librerie di file, condivisi Profili, Skill, Blog, Wikis Expertise QuickrTM Carlo Visani – c.visani@tecla.it © Copyright IBM Corporation 2008

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