This isn’t just about offering a genuine human viewpoint, but about practicing what you preach. Are you giving as much as you expect your community to give?Also, is your identity authentic, where else do you exist online?
You may well need to have several offline conversations to generate online ones. In the same way that you have created content already to be broadcast, you may well have to help members with their contributions, or make them for them. Until people get the hang of your community, they may need strong help and guidance to get their contributions made.
Don’t assume you have all the answers, or even know all the questions. Ask your community what it wants, and when it tells you, ask it again if anyone within the community can provide the answers. Release the expertise of your community. Curate, don’t dictate.
Allow the community to do this where possible, with votes and thanks, etc. But whether the “functionality” is available, you can let people know you appreciate them. Joss Whedon who wrote Firefly, Serenity and Buffy interacts with his fans often, and rewarded one of them, a user called “Polgara” by naming a demon after her in a later series. People like thank you’s, and are more likely to contribute more of the same. Like toddlers and dogs, catch them doing something useful – whether its just welcoming new members to the community, or answering a questions – and thank them.
Plan all of your content out but realise you will only be playing second fiddle to the conversations around you.
Expect the expected, and expect the unexpected.Plan content, quotes and statistics, pre-approved and ready to go for the moment that opportunity arises.Have an escalation plan in place for when the unexpected happens.