Untraditional growth channels for start-ups
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"Untraditional (rarely used)" channels for start-ups and example for each of them
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Untraditional growth channels for start-ups
- 2. Untraditional growth channels for start-ups
- 6. www.enhancv.com ALMOST EVERY FAILED STARTUP HAS A PRODUCT. WHAT FAILED STARTUPS DON’T HAVE ARE ENOUGH CUSTOMERS Gabriel Weinberg Founder, DuckDuckGo
- 7. DO YOU KNOW WHO ARE YOUR CUSTOMERS?
- 8. DO YOU KNOW HOW TO REACH YOUR CUSTOMERS?
- 9. www.enhancv.com Start-up world example Acquisition cost: $230 Product cost: $99 Profit per customer: -$131
- 10. www.enhancv.com SOME WORDS • Scale & Conversation Rate • Metrics & KPI, CAC & LTV • Growth Hacking, PR & Sales • Channel • Onboarding, User Journey, Cohorts and Segments • Traction and Growth team
- 11. www.enhancv.com THINGS BEFORE WE START • No need of education, but it’s a lifelong learning • Growth is a culture, not a department • Think like a “black-hat SEO” • People usually use the familiar ways • The 50% rule • Most websites does not convert • Make a business not a start-up
- 12. Channels
- 14. www.enhancv.com GOING VIRAL MEANS THAT EVERY USER YOU ACQUIRE BRINGS IN AT LEAST ONE OTHER USER: THAT NEW USER THEN INVITES ANOTHER USER, AND SO ON.
- 15. www.enhancv.com Expectations vs Reality $$ $$ TimeTime
- 22. www.enhancv.com Takeaways • Create a viral loop, not a viral acquisition tactic • Improve your viral coefficient • Viral Marketing is a product strategy, not a trick • Keep seeding • Do it simple
- 23. 2. Outreach and PR
- 25. www.enhancv.com THERE ARE WAY TOO MANY PEOPLE IN INTERNET MARKETING TODAY THAT THINK “GREAT CONTENT” IS ENOUGH.
- 26. www.enhancv.com WHY? • Cheap • Trustworthy for customers • Huge chances of going viral • Dealing with Media makes everything easier
- 27. www.enhancv.com Steps • Think of a link-worthy & newsworthy content • Research who writes on that topic • Create a top-notch content • Include info from other authors • Don’t forget: make “convertible” content • Reach the right people
- 28. 3. Engineering as Marketing (Free Stuff)
- 30. www.enhancv.com Steps • Provide something of true value for free, with no strings attached • Make that offering extremely relevant to your core business • Demonstrate that value as quickly as possible • Convert the users
- 31. 4. Integrations
- 32. www.enhancv.com MARKETING IS ALL ABOUT USING OTHER PEOPLE’S PLATFORMS
- 34. www.enhancv.com HOW? • Discover valuable integrations • Ask your customers what products they use • Create visuals & Reach the integrated products • Create great partnership page and maintain the relationship with your partners
- 36. www.enhancv.com Search Engine Marketing • Predictable • Harvest demand that exists now • Easy to optimize • Estimate return • It’s tough, others give up easily
- 37. www.enhancv.com Social & Display Ads • Cheap • Too much resources • People think it’s saturated • Platforms with a lot of users (StumbleUpon, Youtube) • Create brand awareness
- 38. www.enhancv.com Offline Ads • Seek out remnant (i.e. left-over) ad inventory for the highest discounts • Easy to test on a local level • Underrated by most of the founders • Offline media is the fastest way to go to the online media
- 43. 8. Company Culture (Community Building)
- 44. www.enhancv.com THE BEST MARKETING STRATEGY EVER: CARE Gary Vaynerchuck