Freelance Web Design Presentation


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Freelance Web Design presentation for AIP Students. 10/27/09

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Freelance Web Design Presentation

  1. 1. Working for Yourself as a Web Designer<br />Why, How, When… and all that jazz.<br />
  2. 2. About Me<br />Erica Volkman<br />BLOG: (new)<br />COMPANY:<br />Interactive Media Design Grad @ AIP 2006<br />Work for the Man (and freelance)<br />Freelance<br />Work for the Man (and freelance)<br />
  3. 3. What Were Talkin’ About<br />Freelance Pros and Cons<br />What would help you get started<br />Generating Leads<br />The Freelance Process<br />
  4. 4. The Pros of Freelancing<br /><ul><li>Work From Anywhere in the World
  5. 5. Set Your Own Rate
  6. 6. Somewhat Flexible Hours
  7. 7. Variety of Projects (Reject the Rejects)
  8. 8. Reduced Transportation Costs
  9. 9. Tax Write Offs</li></li></ul><li>The Cons of Freelancing<br />You really aren&apos;t your own boss, You have many bosses, and they all want something the same day<br />Time Management <br />Self-Discipline (Focus)<br />Lack of Financial Security<br />Accounting and Taxes<br />No Health Benefits (buy your own)<br />
  10. 10. Blog Posts <br />Random Pros and Cons<br />Pros and Cons from Top Web Designers<br />Pro and Con Article from MS Money<br />Pros and Cons of Freelance Flexibility<br />
  11. 11. Getting Started<br />Choose a name<br />Make yourself a site<br />Create a Proposal / Quote / Contract template document and USE IT.<br />Choose Your Rate<br />Create an Invoice Template or set-up an account for invoicing<br />
  12. 12. What’s in a Name?<br />Use your own name (Does not need Registered and can use your social security as a Tax ID.) <br />Create a Fictitious Business Name ($70.00) and get a Tax ID (EIN) so you can open a Business Checking. <br />OR<br />Fic Name Requirements (PA):<br /><br />Fic Name Registration (PA):<br /><br />Other States:<br /><br />Tax ID Registration:<br />,,id=102767,00.html<br />Doing Business In PA Web Site &gt;&gt;&gt; <br />
  13. 13. A Business or Portfolio Site.<br />People will argue its not needed.<br />Makes landing clients easier<br />If your skills are not where you would like them to be as designer, use a template for yourself and your clients. Also consider a content management system (CMS) like Joomla or Wordpress. <br />Include links to your work, or screen shots, or even just information for now. It makes you look much more serious. <br /><ul><li>
  14. 14.
  15. 15.
  16. 16.</li></ul>$50 / Year for Hosting + $10 / Year for .com name<br />
  17. 17. Create a Proposal Template<br />Sample Project Proposal HERE. <br />Very simple, Not sure how it would hold up in court so please use update and details for each project.<br />
  18. 18. Choosing Your Rate<br />When / How I first started…<br />Determine your rate with: Freelance Switch Rate Calculator<br />OR Choose how many hours you would like to work per week on freelance and how much you would like to make from freelance per week. <br />$<br />$<br />
  19. 19. Invoice Em’<br /> (suggested)<br />Download Word Invoice Template<br />Make your own because you’re a designer!<br />
  20. 20. Generating Leads<br />AIP – Renee McCafferty<br />5th quarter or above with a minimum 2.5 GPA<br />Friends and Fam are #1<br /> under Web or Gigs<br />Bidding Sites Such As:<br /><br /><br />Grass Roots Marketing<br />Hand out fliers<br />Send out post cards<br />
  21. 21. The Process<br />1 . Find Client<br />2 . Meet / Speak with Client to find out the scope of the project. You need to know exactly what they want – how they want it to look, how they want it to function, what their goals are. EXHAUST all questions.<br />3 . Do brief competitive review to discover ways that your client can excel over the competition.<br />4 . Create your Proposal / Be as detailed as possible with EVERYTHING. - get approval<br />
  22. 22. The Process<br />5 . Create Screen Shots and Wire Frames – get approval<br />6 . Break it out – make it function. Give the client a test site to visit while they wait for the magic.<br />7 . Test and Revise x 1000<br />8 . Deliver Project & Promote if applicable<br />9 . Invoice<br />Blog Posts:<br />Web Design From Scratch<br />The Web Design Process<br />Evaluate Your Process and Results<br />
  23. 23. THE ENDThank You!<br />Find a copy of my slides at<br />