3. Acknowledgements
We would like to express our sincere gratitude towards IMM-
FOSTIIMA Business School, for providing us with the opportunity
to prepare this business plan and for guiding us throughout the
project. We are also very thankful to Mrs Nadira Chaturvedi,
lecturer of Entrepreneurship for helping us conduct the research.
Through this project, we have gained a lot of experience in finding
out more about the industry and entrepreneurship concepts as well
as financial and business concepts.
4. Contents:
Introduction
Acknowledgement
Need and Scope
Customer need
Profiling Service
Concept of Service
Responsibility and outcome of analysis
Viability Analysis
o Economic Viability
o Financial Viability
o Marketing Viability
o Technological Viability
o Managerial Viability
Assumption of Expense
Implementation from developers perspective
5. Executive Summary
NEED
Transparency is important things now days. Education sector
would be transparent (mostly for the school and coaching
boys).the second need of this app is to choose right school or
coaching center for right people
SCOPE
Ongoing technological advances and changes in economic and
institutional approaches ensure that this potential is constantly
evolving.
The Education sector is influenced and molded by ongoing
economic, environment. Now days every parent wants to be
aware about his children so it is very important for
transparency.
6. CUSTOMER NEED
PROFILING SERVICE
VISION
To create world class platforms that transform lives
MISSION
We will continuously delight our customers in current and new
businesses by delivering superior value through enhanced offerings
7. on entrepreneurial spirit and leveraging our financial strength and
expertise in building brands, communities, product and technology;
and sales and service the internet and other platforms. We will do this
by preserving our
o VALUES
o Customer Delight
o Entrepreneurship
o Knowledge
o Results
o Trust
Economic Viability
Develop a methodology to assess schools and coaching
centers performance in Delhi
To hire more no of employees for connecting the schools
and coaching center
To provide transparency in education sector.
Examine existing quality standards (e.g. ISO, CEN) for
the rating of schools and coaching centers
Divide the category on the basis of performance
8. 7 P’s
These variables are known as the marketing mix or the 7 P’s
of marketing. They are the variables that marketing managers
can control in order to best satisfy customers in the target
market. The firm attempts to generate a positive response in
the target market by blending these five marketing mix
variables in an optimal manner.
PRODUCT
The product is the physical product or service offered to the
consumer. In the case of physical products, it also refers to
any services or conveniences that are part of the offering. Our
product is like. Educational videos, schools and coaching
center rating
PRICE
Pricing decisions should take into account profit margins and
the probable pricing response of competitors. Pricing includes
9. not only the list price, but also discounts, financing, and other
options such as leasing.
PROMOTION
Promotion decisions are those related to communicating and
selling to potential consumers. Since these costs can be large
in proportion to the product price, a break-even analysis
should be performed when making promotion decisions. It is
useful to know the value of a customer in order to determine
whether additional customers are worth the cost of acquiring
them. Promotion decisions involve advertising, public
relations, media types, etc.
PEOPLE
People decisions are those related to customer service. How
do you want your customers to appear to your application and
website. There are a range of service profiles.
PLACE
Place decisions are those associated with channels of
distribution that serve as the means for getting the product to
the target customers. The distribution system performs
transactional, logistical, and facilitating
functions. Distribution decisions include market coverage,
channel member selection, logistics, and levels of service.
PHYSICAL EVIDENCE
We will open the office in Delhi . All of business Would be
online through our app and website. Apart from that, the only
10. physical evidence of its service that will help people to choose
school and coaching center.
PROCESS
Whenever you will want to take admission in any school or
coaching center firstly you will search the school and
coaching on the Edu world , then you will get videos and
rating of the schools. Means directly or indirectly that will be
helpful of choosing schools and coaching centers
11. RevenueGeneration
Commission:
We will charge the commission from the schools and
coaching centers after 3 years .
We will charge the commission form schools and
coaching centers for showing firstly on site and app.(it
means if you are searching your school and coaching
center on the app then you will get on first and second
no)
Advertising:
We will generate the revenue from showing the ads on app
and site. We will show the ads of any schools and coaching
centers.
Managerial Viability
Edu world is the first schools and coaching educational app
which will help you to choose the good schools and coaching
center through the application. Only platform which is
providing you with this unique experience without any cost .
12. To make it a special and unique experience, we would hire
1. Relationship Executive
• Manage the customer relations
• Generates leads
2. Marketing and SEO Interns
• Create content for the portal
• Design communication mix
• Select appropriate channels for communication
• Offers unique promotional offers for users
It is an initiative taken up by a team of reputed PGDM
institute IMM-FOSTIIMA BUSINESS SCHOOL, located in
New Delhi, fortunately, the entrepreneurs are expert in
various fields – Marketing , Finance. With the honing
knowledge, the entrepreneurs decided to venture in Edu world
company.
13. During the next 1-10 year of project the following
objectives should be achieved:
Responsibility and key result of team members
are divided as:
MARKETING TEAM
An experienced professional in the field of Marketing, Mr.
Vivek chaturvedi, neal pandey, has set up marketing and
promotional campaigns.
HR & FINANCE TEAM
Mr.Rishab khan and Mo. ankur have been taking care of
financial aspect of Edu world.
After an analysis of the market, the finance team
estimated various fixed heads and variable expenses.
14. On the preparation of blue print of the cost sheet, the
finance team conducted economic and financial
feasibility analysis.
The revenue model was rolled out by the finance team.
They also initiated to enter into a contact.
Core Carrier Program: Risk Factor
