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Leadership & Management
1 of 6
STARBUCKS QUALITY PLUS SOCIAL CONSCIOUS SELLS AROUND THE WORLD
1. WHY IS STARBUCKS SUCCESSFUL?  Quality drinks  Starbucks Experience  Unique Naming  Customized Drinks
2. HOW DOES STARBUCKS DIFFER FROM OTHER COFFEE HOUSES?  Unique taste of coffees  Extensive market research and marketing  Supportive and flexible schedules of employees
3. HOW COULD THE COMPANY ATTRACT NON- COFFEE DRINKERS?  Carmel Apple Spice  Orange Mango Vivanno  Chocolate Banana Vivanno  Vanilla Cream/Steamer  Blended cream frappicinos
4. WHAT OTHER CHALLENGES MAY STARBUCKS ENCOUNTER IN THE FUTURE?  Financial crisis in America  Competition  Price sensitive market
Starbucks case study

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Starbucks case study

  • 1. STARBUCKS QUALITY PLUS SOCIAL CONSCIOUS SELLS AROUND THE WORLD
  • 2. 1. WHY IS STARBUCKS SUCCESSFUL?  Quality drinks  Starbucks Experience  Unique Naming  Customized Drinks
  • 3. 2. HOW DOES STARBUCKS DIFFER FROM OTHER COFFEE HOUSES?  Unique taste of coffees  Extensive market research and marketing  Supportive and flexible schedules of employees
  • 4. 3. HOW COULD THE COMPANY ATTRACT NON- COFFEE DRINKERS?  Carmel Apple Spice  Orange Mango Vivanno  Chocolate Banana Vivanno  Vanilla Cream/Steamer  Blended cream frappicinos
  • 5. 4. WHAT OTHER CHALLENGES MAY STARBUCKS ENCOUNTER IN THE FUTURE?  Financial crisis in America  Competition  Price sensitive market