BCG Matrix on Nestle products. With Post analysis Hold, Harvest , Build

1. Welcome

2. Our Commitment
to Quality, Taste & Nutrition

4. BCG Matrix
•STARS.
•CASH COWS.
•QUESTION
MARKS.
•DOGS.

5. BCG Matrix

6. Strategic Business Unit
(SBU)

7. SBU Product Line
1.Milk Products and
Nutrition: Nestle Everyday
Diary Whitener & Nestle
Milk.
2.Beverages: Nescafe
Classic, Nescafe Sunrise
Premium & Nescafe Ice Tea.

8. SBU Product Line
1.Cooking Aids: Maggi 2
Minute Noodles, Maggi
Soups & Maggi Sauces.
2.Chocolates and
Confectionary: Nestle
Kit Kat, Nestle Milk Bar
& Nestle Munch.

9. BCG Matrix of

11. STAR Product
• Leading coffee brands in
the Bangladesh market.
• It has a high market
share & it growth rate
is also significantly
high.

12. CASH COW Product
• Repeat purchasers is
high but the rate of the
new purchasers is not
high.
• High market share but
the market growth rate
of Noodle consumption is

13. Question Mark
Product
• Kit Kat has an upper
edge over its
competitors.
• Lack a significant
market share.

14. DOGS
Product
•Never reached the stage
of a power brand.
•Low market share & low
market growth rate

15. Post Analysis
•Nestle should diversify
its product and introduce
new product like ice
cream.
•Nestle can increase
investment in different
products to increase
market share. So that it

16. Post Analysis
• Nestle can reduce investment
and try to take out the
maximum cash flow from the
cash cow product which
increases its overall
profitability.
• Dog’s items should be back up
by the cash generated by cash
cows & renovate them.

17. Conclusion

18. Any Doubts?