SlideShare a Scribd company logo
1 of 11
Vipra Business: What is SEO?
1. SEO is the process you can use to ensure
the visibility of your website and its
content on search engine results pages
(SERPs).
2. The methods vary from technical
practices you can achieve behind the
scenes on your website
3. The promotional ’off-page’ approaches
you can use to raise your site’s visibility
(link-building, social media marketing).
Vipra Business: Busiest Employee
Why do you need SEO?
1. When it comes to how much traffic is driven by search
engines to your website, the percentage is substantial,
and perhaps the clearest indicator of the importance of
SEO.
2. In 2014, Conductor suggested 64% of all web traffic
comes from organic search, compared to 2% from
social, 6% from paid search, 12% direct and 15% from
other referral sources.
3. Of all organic traffic, in 2015 it was found that Google
accounts for more than 90% of global organic search
traffic. So obviously you need a strong presence on
Google SERPs, but how strong?
Vipra Business: Entrepreneurs Need Website Ranking
What are search engines looking for?
1) Relevancy
2) The quality of your content
3) User experience
4) Site speed
5) Cross-device compatibility
6) Internal linking
7) Authority
8) Meta descriptions and title tags
9) Schema markup
10) Properly tagged images
11) Evergreen content
12) Domain names
13) Headlines and permalinks
14) Comments
15) Local SEO
16) Social
Vipra Business: Search Engine Looking for
What are search engines NOT looking for?
1. Keyword stuffing
2. Link buying or excessive link exchanging
3. Annoying ads
4. Mobile app interstitials
5. Duplicated content
6. Hidden text and links
Vipra Business: Meta Title Tags for SEO
1. What are meta tags
Meta tags are HTML elements that provide
information about a web page for search engines
and website visitors.
2. What is a title tag?
=> Title tags are used to tell search engines and
visitors what any given page on your site is about
in the most concise and accurate way possible.
This title will then appear in various places
around the web, including the tab in your web
browser.
Continued…
3. Meta Description Attribute - A brief description of the
page.
4. Meta Robots Attribute - An indication to search engine
crawlers (robots or "bots") as to what they should do
with the page.
5. With this attribute, you're telling the search engines
what to do with your pages:
a) index/noindex - This tells the engines whether to
show your page in search results or not.
B) follow/nofollow - This tells the engines what to do
with links on your pages: whether they should trust
and "follow" your links to the next page or not.
Continued…
Thank you for Visting us

More Related Content

What's hot

How to Build your Domain authority in 90 days
How to Build your Domain authority in 90 daysHow to Build your Domain authority in 90 days
How to Build your Domain authority in 90 daysAnton Shulke
 
7 critical seo mistakes to avoid in 2018
7 critical seo mistakes to avoid in 20187 critical seo mistakes to avoid in 2018
7 critical seo mistakes to avoid in 2018Aarav Infotech
 
Search Engine Optimization (SEO) Seminar Report
Search Engine Optimization (SEO) Seminar ReportSearch Engine Optimization (SEO) Seminar Report
Search Engine Optimization (SEO) Seminar ReportNandu B Rajan
 
Unethical SEO Practices to Avoid
Unethical SEO Practices to AvoidUnethical SEO Practices to Avoid
Unethical SEO Practices to Avoidcarreauonline
 
Search Engine Optimization (SEO Tutorial) - Onlinesandeep
Search Engine Optimization (SEO Tutorial) - OnlinesandeepSearch Engine Optimization (SEO Tutorial) - Onlinesandeep
Search Engine Optimization (SEO Tutorial) - OnlinesandeepSandeep Sharma
 
Basic Training for Link Building and Search engine Optimization
Basic Training for Link Building and Search engine OptimizationBasic Training for Link Building and Search engine Optimization
Basic Training for Link Building and Search engine OptimizationAmelia
 
Mahesh gangurde off page seo tutorials
Mahesh gangurde off page seo tutorialsMahesh gangurde off page seo tutorials
Mahesh gangurde off page seo tutorialsMahesh Gangurde
 
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
Search Engine Optimization (SEO)Nandu B Rajan
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationShriyansh Jain
 
A Look at Rank Builder
A Look at Rank BuilderA Look at Rank Builder
A Look at Rank Builderrdchidester1
 
What Really Is Search Engine Optimisation?
What Really Is Search Engine Optimisation?What Really Is Search Engine Optimisation?
What Really Is Search Engine Optimisation?plrresources
 
AAA Basics of SEO Lecture
AAA Basics of SEO LectureAAA Basics of SEO Lecture
AAA Basics of SEO LectureNcedo Vilakazi
 
Seo tutorial
Seo tutorialSeo tutorial
Seo tutorialsnp01000
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaignbobtravpa
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaignbelieve52
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignTrafficInjectors
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaigntouchdown777a
 

What's hot (20)

How to Build your Domain authority in 90 days
How to Build your Domain authority in 90 daysHow to Build your Domain authority in 90 days
How to Build your Domain authority in 90 days
 
7 critical seo mistakes to avoid in 2018
7 critical seo mistakes to avoid in 20187 critical seo mistakes to avoid in 2018
7 critical seo mistakes to avoid in 2018
 
Search Engine Optimization (SEO) Seminar Report
Search Engine Optimization (SEO) Seminar ReportSearch Engine Optimization (SEO) Seminar Report
Search Engine Optimization (SEO) Seminar Report
 
Unethical SEO Practices to Avoid
Unethical SEO Practices to AvoidUnethical SEO Practices to Avoid
Unethical SEO Practices to Avoid
 
5 Elements of SEO
5 Elements of SEO5 Elements of SEO
5 Elements of SEO
 
Search Engine Optimization (SEO Tutorial) - Onlinesandeep
Search Engine Optimization (SEO Tutorial) - OnlinesandeepSearch Engine Optimization (SEO Tutorial) - Onlinesandeep
Search Engine Optimization (SEO Tutorial) - Onlinesandeep
 
Basic Training for Link Building and Search engine Optimization
Basic Training for Link Building and Search engine OptimizationBasic Training for Link Building and Search engine Optimization
Basic Training for Link Building and Search engine Optimization
 
Mahesh gangurde off page seo tutorials
Mahesh gangurde off page seo tutorialsMahesh gangurde off page seo tutorials
Mahesh gangurde off page seo tutorials
 
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
A Look at Rank Builder
A Look at Rank BuilderA Look at Rank Builder
A Look at Rank Builder
 
What Really Is Search Engine Optimisation?
What Really Is Search Engine Optimisation?What Really Is Search Engine Optimisation?
What Really Is Search Engine Optimisation?
 
AAA Basics of SEO Lecture
AAA Basics of SEO LectureAAA Basics of SEO Lecture
AAA Basics of SEO Lecture
 
Seo tutorial
Seo tutorialSeo tutorial
Seo tutorial
 
Seo tutorial
Seo tutorialSeo tutorial
Seo tutorial
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 
Essentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation CampaignEssentials of Search Engine Optimisation Campaign
Essentials of Search Engine Optimisation Campaign
 

Viewers also liked

Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016
Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016
Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016Dorothée Guéry Dozé
 
Assure Assignment Revised
Assure Assignment Revised Assure Assignment Revised
Assure Assignment Revised courtneykramer
 
HicksLargeProjectwhileDBEDirector080415
HicksLargeProjectwhileDBEDirector080415HicksLargeProjectwhileDBEDirector080415
HicksLargeProjectwhileDBEDirector080415Terrence M. Hicks
 
Marketing Plan PPT_USNSBM JUNE 2015
Marketing Plan PPT_USNSBM JUNE 2015Marketing Plan PPT_USNSBM JUNE 2015
Marketing Plan PPT_USNSBM JUNE 2015Aramis Ramirez
 
Khan_Transcript_Unofficial
Khan_Transcript_UnofficialKhan_Transcript_Unofficial
Khan_Transcript_UnofficialAdnan Khan
 

Viewers also liked (7)

Seguridad y salud laboral
Seguridad y salud laboralSeguridad y salud laboral
Seguridad y salud laboral
 
Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016
Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016
Late Additions - Saint Aubin sur Gaillon - 16 Juin 2016
 
Assure Assignment Revised
Assure Assignment Revised Assure Assignment Revised
Assure Assignment Revised
 
HicksLargeProjectwhileDBEDirector080415
HicksLargeProjectwhileDBEDirector080415HicksLargeProjectwhileDBEDirector080415
HicksLargeProjectwhileDBEDirector080415
 
Marketing Plan PPT_USNSBM JUNE 2015
Marketing Plan PPT_USNSBM JUNE 2015Marketing Plan PPT_USNSBM JUNE 2015
Marketing Plan PPT_USNSBM JUNE 2015
 
EU CV
EU CVEU CV
EU CV
 
Khan_Transcript_Unofficial
Khan_Transcript_UnofficialKhan_Transcript_Unofficial
Khan_Transcript_Unofficial
 

Similar to SEO Basics: What is SEO and Why You Need It

seo notes (1).docx
seo notes (1).docxseo notes (1).docx
seo notes (1).docxZahraBibi10
 
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.IIADM
 
Digital marketing 102 search engine optimization
Digital marketing 102 search engine optimizationDigital marketing 102 search engine optimization
Digital marketing 102 search engine optimizationShreyans Nahar
 
[Updated] top 60 seo interview questions and answers for 2021
[Updated] top 60 seo interview questions and answers for 2021[Updated] top 60 seo interview questions and answers for 2021
[Updated] top 60 seo interview questions and answers for 2021PurnangaDas
 
The-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfThe-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfTanveerAhmad660333
 
Unveiling the power of search engine optimisation
Unveiling the power of search engine optimisationUnveiling the power of search engine optimisation
Unveiling the power of search engine optimisationnikitalunker
 
Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.Pampari Akhil
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEOKevin Jonas
 
Content Marketing and SEO
Content Marketing and SEOContent Marketing and SEO
Content Marketing and SEOFound.
 
Lessons in SEO 2024
Lessons in SEO 2024Lessons in SEO 2024
Lessons in SEO 2024Lucky Gods
 
Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1Nate Plaunt
 

Similar to SEO Basics: What is SEO and Why You Need It (20)

seo notes (1).docx
seo notes (1).docxseo notes (1).docx
seo notes (1).docx
 
seo notes.pdf
seo notes.pdfseo notes.pdf
seo notes.pdf
 
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.
 
Seo questions
Seo questionsSeo questions
Seo questions
 
Seofaq
SeofaqSeofaq
Seofaq
 
Seo adwords
Seo adwordsSeo adwords
Seo adwords
 
Digital marketing 102 search engine optimization
Digital marketing 102 search engine optimizationDigital marketing 102 search engine optimization
Digital marketing 102 search engine optimization
 
SEO Ebook.pdf
SEO Ebook.pdfSEO Ebook.pdf
SEO Ebook.pdf
 
[Updated] top 60 seo interview questions and answers for 2021
[Updated] top 60 seo interview questions and answers for 2021[Updated] top 60 seo interview questions and answers for 2021
[Updated] top 60 seo interview questions and answers for 2021
 
The-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdfThe-ultimate-guide-to-search-engine-optimisation-.pdf
The-ultimate-guide-to-search-engine-optimisation-.pdf
 
Introduction To SEO (2).pdf
Introduction To SEO (2).pdfIntroduction To SEO (2).pdf
Introduction To SEO (2).pdf
 
Unveiling the power of search engine optimisation
Unveiling the power of search engine optimisationUnveiling the power of search engine optimisation
Unveiling the power of search engine optimisation
 
SEO.pptx
SEO.pptxSEO.pptx
SEO.pptx
 
Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.
 
What is SEO_ (3).pptx
What is SEO_ (3).pptxWhat is SEO_ (3).pptx
What is SEO_ (3).pptx
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
Content Marketing and SEO
Content Marketing and SEOContent Marketing and SEO
Content Marketing and SEO
 
Lessons in SEO 2024
Lessons in SEO 2024Lessons in SEO 2024
Lessons in SEO 2024
 
Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1Demand quest seo training May 2018 - session 1
Demand quest seo training May 2018 - session 1
 
SEO.pptx
SEO.pptxSEO.pptx
SEO.pptx
 

Recently uploaded

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 

Recently uploaded (20)

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 

SEO Basics: What is SEO and Why You Need It

  • 1. Vipra Business: What is SEO? 1. SEO is the process you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). 2. The methods vary from technical practices you can achieve behind the scenes on your website 3. The promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
  • 3. Why do you need SEO? 1. When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO. 2. In 2014, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources. 3. Of all organic traffic, in 2015 it was found that Google accounts for more than 90% of global organic search traffic. So obviously you need a strong presence on Google SERPs, but how strong?
  • 4. Vipra Business: Entrepreneurs Need Website Ranking
  • 5. What are search engines looking for? 1) Relevancy 2) The quality of your content 3) User experience 4) Site speed 5) Cross-device compatibility 6) Internal linking 7) Authority 8) Meta descriptions and title tags 9) Schema markup 10) Properly tagged images 11) Evergreen content 12) Domain names 13) Headlines and permalinks 14) Comments 15) Local SEO 16) Social
  • 6. Vipra Business: Search Engine Looking for
  • 7. What are search engines NOT looking for? 1. Keyword stuffing 2. Link buying or excessive link exchanging 3. Annoying ads 4. Mobile app interstitials 5. Duplicated content 6. Hidden text and links
  • 8. Vipra Business: Meta Title Tags for SEO 1. What are meta tags Meta tags are HTML elements that provide information about a web page for search engines and website visitors. 2. What is a title tag? => Title tags are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible. This title will then appear in various places around the web, including the tab in your web browser.
  • 9. Continued… 3. Meta Description Attribute - A brief description of the page. 4. Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page. 5. With this attribute, you're telling the search engines what to do with your pages: a) index/noindex - This tells the engines whether to show your page in search results or not. B) follow/nofollow - This tells the engines what to do with links on your pages: whether they should trust and "follow" your links to the next page or not.
  • 11. Thank you for Visting us