If you are searching SEO services to promote your website services then Vipra Business is the best option to promote your website services and also improve visibility.
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
SEO Basics: What is SEO and Why You Need It
1. Vipra Business: What is SEO?
1. SEO is the process you can use to ensure
the visibility of your website and its
content on search engine results pages
(SERPs).
2. The methods vary from technical
practices you can achieve behind the
scenes on your website
3. The promotional ’off-page’ approaches
you can use to raise your site’s visibility
(link-building, social media marketing).
3. Why do you need SEO?
1. When it comes to how much traffic is driven by search
engines to your website, the percentage is substantial,
and perhaps the clearest indicator of the importance of
SEO.
2. In 2014, Conductor suggested 64% of all web traffic
comes from organic search, compared to 2% from
social, 6% from paid search, 12% direct and 15% from
other referral sources.
3. Of all organic traffic, in 2015 it was found that Google
accounts for more than 90% of global organic search
traffic. So obviously you need a strong presence on
Google SERPs, but how strong?
5. What are search engines looking for?
1) Relevancy
2) The quality of your content
3) User experience
4) Site speed
5) Cross-device compatibility
6) Internal linking
7) Authority
8) Meta descriptions and title tags
9) Schema markup
10) Properly tagged images
11) Evergreen content
12) Domain names
13) Headlines and permalinks
14) Comments
15) Local SEO
16) Social
7. What are search engines NOT looking for?
1. Keyword stuffing
2. Link buying or excessive link exchanging
3. Annoying ads
4. Mobile app interstitials
5. Duplicated content
6. Hidden text and links
8. Vipra Business: Meta Title Tags for SEO
1. What are meta tags
Meta tags are HTML elements that provide
information about a web page for search engines
and website visitors.
2. What is a title tag?
=> Title tags are used to tell search engines and
visitors what any given page on your site is about
in the most concise and accurate way possible.
This title will then appear in various places
around the web, including the tab in your web
browser.
9. Continued…
3. Meta Description Attribute - A brief description of the
page.
4. Meta Robots Attribute - An indication to search engine
crawlers (robots or "bots") as to what they should do
with the page.
5. With this attribute, you're telling the search engines
what to do with your pages:
a) index/noindex - This tells the engines whether to
show your page in search results or not.
B) follow/nofollow - This tells the engines what to do
with links on your pages: whether they should trust
and "follow" your links to the next page or not.