Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 critical seo mistakes to avoid in 2018

299 views

Published on

Here are the most common SEO mistakes you need to avoid in order to keep your rankings up in 2018 and beyond. Make a resolution to avoid them and to brush up on your SEO best practices for 2018.

Published in: Technology
  • Be the first to comment

7 critical seo mistakes to avoid in 2018

  1. 1. Repetitive usage of keywords, this is called "Keyword Stuffing". Repeating keywords definite pattern of stuffing over a large portion of your page content is not good for users and search engine. Keyword stuffing 1
  2. 2. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive. If you have too many redirects and broken pages your site visitors will suffer a poor experience and the search engines may penalize you as well. Broken links either lead to error pages or gets redirected to other relevant (or sometimes irrelevant) pages. Too many redirects and broken pages 2
  3. 3. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.If there are duplicate contents across your website, it can affect SEO as it’s a violation of Panda algorithm and Google will not rank your website. Duplicate content 3
  4. 4. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.poor quality contents has a higher chance of getting removed from the internet as they fail to meet the expectation of the user and thus makes a negative impact on the SEO. Poor quality of content 4
  5. 5. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.Mobile use is more prevalent than ever, considering whether or not to optimizing your site to mobile has become less of a choice. Forgetting mobile users 5
  6. 6. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.Website speed and page load times are important for both search engine rankings and user satisfaction. It is even more important for your UX, conversion and general customer happiness Not optimizing for site speed 6
  7. 7. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.The structure of the website matters if you want to attract viewers. This makes a higher ranking of the website with respect to SEO. A poor site structure is when the user doesn’t find suitable options to interact with the website. Poor site structure 7
  8. 8. Aarav Infotech India Pvt. Ltd. 110, 1st Floor, Millennium Plaza, Sakinaka Telephone Exchange, Sakinaka, Andheri (E), Mumbai-400072 Tel.: 022-28594142 / 28509920 Email: sales@aaravinfotech.com Website: www.aaravinfotech.com

×