Email Marketing Case Study dubai

1. Email
Marketing
Case Study
www.leadsdubai.com

2. Why do Business need Email Marketing?
◆ As someone who is interested in topic, we
thought you might find product/service
useful for solving pain point.
◆ To show you how successful this has
proven for our existing clients, we’ve put
together a case study about our
cooperation when and where you should
use product/service
◆ How you should use product/service
◆ What results you can expect to achieve by
using product/service
◆ Hopefully, you find this case study
interesting. Don’t hesitate to get in touch if
you have any more questions.

3. Hamples is a new-age Digital Sampling Platform designed to simplify the product discovery process for customers
and increase the efficiency of the sampling process for brands with the help of technology. Our AI-based Digital
Sampling Tool is a first of its kind in the UAE.
Hamples works on a unique customer match technology, which enables brands to precisely target the right
audience for their sampling activities. Consumers can experience and engage with new products and services with
the ease of a click and get their preferred samples delivered to their doorstep.
E-COMMERCE CLIENT :
HAMPLES : DIGITAL SAMPLING SOLUTION PLATFORM
What E-commerce Can Learn from Hamples Successful Email Campaign.
◆ To Increase the site visitors via Promotional
Emails for Mainly in UAE.
◆ To Increase the awareness of new customers.
◆ To grow the number of new purchases.
◆ To share the knowledge about their Happy
Free sample Offer
CHALLENGES

4. REPORT &
ANALYSIS
RESULTS
◆ We developed a strategy, which consisted of sending 1
bulk emails per day on Different set of Databases which
we segregated with different Subject Line. They were
divided into two types: selling and informing.
This campaign delivered:
◆ A 8% Open Rate
◆ A 5.5% Click-Through Rate (well above industry averages
as per Promotional email campaign)

5. The Oberoi Group, founded in 1934, operates 32 hotels, Nile Cruisers and a Motor Vessel in the backwaters of Kerala.
The Group has presence in seven countries under the luxury 'Oberoi' and five-star 'Trident' brand. The Group is also
engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and
corporate air charters.
HOSPITALITY CLIENT :
THE OBEROI – DUBAI
CHALLENGES
◆ To reach out South Indians residing in nearby
Business bay via Promotional Emails.
◆ To increase the awareness and sales of new
customers.
◆ To grow the number of new purchases.
◆ To arrange the database as per the requirement
and segregation.

6. REPORT &
ANALYSIS
RESULTS
◆ We developed a strategy, which consisted of sending 2 bulk
emails per day on Different set of Databases which we
segregated with different Subject Line. They were divided into
two types: selling and informing.
◆ We suggested them to put Chef Name, Date, day Timing,
cost and for reservation we advise them to put the number
and email.
This campaign delivered:
◆ A 12.5% Open Rate
◆ A 4.5% Click-Through Rate (well above industry averages as per
Promotional email campaign)
◆ A 80 Bookings done on promotional Email.
Objective : Target Audience: South Indians, mainly
Keralites, with the income of 20,000.

7. Petra Insurance Brokers are here to cater for to these needs seamlessly, whether its personal automotive
insurance, health insurance for your staff or marine coverage for that important shipment we’ve got you covered
holistically. This is done by examining all policies and documents for accuracy and for the benefit of the customer.
Petra Insurance Brokers will also provide guidance to customers and actively protect their interests with insurers,
surveyors, adjusters, arbitrators and other 3rd parties all to ensure our customers have peace of mind. We look
forward to working with you… Insure with Petra.
CHALLENGES
◆ To segregate the databases and reach out audiences
as per their objective via Promotional Emails.
◆ To increase the awareness & sales of new customers.
◆ To grow the number of new visitors on their
YouTube channel as well as website
◆ To arrange the database as per the requirement
and segregation.
INSURANCE CLIENT :
PETRA INSURANCE BROKERS

8. REPORT &
ANALYSIS
RESULTS
◆ We developed a strategy, which consisted of sending 4 bulk
emails per week on Different set of Databases which we
segregated with different Subject Line. They were divided into
two types: engagements and informing.
◆ offered a selection of the products viewed by the users. These
emails contained a call-to-action button “Link to every
Image”.
This campaign delivered:
◆ A 5% Open Rate
◆ A 3.5% Click-Through Rate
◆ 172 YouTube Visitors.
◆ 77 LinkedIn Visitors.
◆ 109 website Visitors.
◆ Campaign Name: - First in the UAE! Secure Your Business
Insurance Policy Now and Pay Over 12 Months!
◆ Objective : B2B, B2C, Investors, HNI, parents, Databases

9. View proven-to-work real estate marketing ideas including tried-and-true real estate postcards!, frequency of
mailings, and all the details of real estate advertising campaign! Plus, each case study features steal-worthy real
estate flyers designs which you can mail all year long!
When selling luxury real estate, the biggest challenge is that luxury home buyers rarely have a lot of urgency. Many
of these buyers lead busy lives and live in beautiful homes already, so they tend to take their time - especially if
they’re not relocating from another state. Even if they feel the need to upgrade to something bigger or better,
they’re often too busy to actively pursue buying a new home. Because of this, it can be hard to get their attention
and even harder to get them to come see what you’re selling.
REAL ESTATE CLIENT :
SOBHA PROPERTY – DUBAI

10. REPORT &
ANALYSIS
RESULTS
◆ NEED CONTENT FOR THIS RESULTS SECTION
This campaign delivered:
◆ A 6% Open Rate
◆ A 3.5% Click-Through Rate
◆ 292 clicks on Registration Link.
◆ 188 clicks on Landing Page Visitors.
Objective : Target Audience: South Indians, mainly
Keralites, with the income of 20,000.

11. Established in 1954, as one of the First Perfume Shop in Dubai, we were earlier known as Dhammasons / Dhamma
Perfumes. Shaikh Mohd Saeed Est. carries a rich heritage of over 65 years. It is one of the Best Perfume Shops in
Dubai. Our exclusive collection includes a wide range of Arabic Perfumes, French/Western Perfumes, Perfume Oils,
Oud & Incense, Bakhoor, Agarwood, Home Fragrances, Room Fragrances and much more! “Discover your
signature scent & leave an impression of your unique personality with Shaikh Mohd. Saeed Est.” Buy perfumes
online in the easiest & convenient way. Buy best perfumes for men & women with Shaikh Mohd. Saeed Est.
CHALLENGES
◆ To segregate the databases and reach out audiences
as per their objective via Promotional Emails.
◆ To increase the awareness of new customers.
◆ To grow the number of new visitors on their
YouTube channel as well as website
◆ To arrange the database as per the requirement
and segregation.
RETAIL CLIENT : SHAIKH MOHD. SAEED EST.
ONE STOP SOLUTION FOR PERFUMES & FRAGRANCES

12. REPORT &
ANALYSIS
RESULTS
◆ NEED CONTENT FOR THIS RESULTS SECTION
◆ .
This campaign delivered:
◆ 25.588% Open Rate
◆ 8.85% Click-Through Rate
◆ 424 clicks on web Page clicks.
◆ Campaign Name: - Grand Opening Oud Al Hunaidi (Perfume)
◆ Objective : reach out Arabic speaker based on location (Fujairah)

13. LiuGong has learned, adapted and grown into an established name in machinery. Started in 1958, LiuGong brought
the first modernized wheel loader to China in 1966. With 20 manufacturing facilities, over 17000 employees, 5 R&D
bases as well as 17 regional parts centers, LiuGong stays at the forefront of technology, production and supply
logistics.
CHALLENGES
◆ To segregate the databases and reach out audiences
as per their objective via Promotional Emails.
◆ To increase the awareness of new customers.
◆ To grow the number of new visitors on their
YouTube channel as well as website
◆ To arrange the database as per the requirement
and segregation.
AUTOMOBILE CLIENT :
LIUGONG

14. REPORT &
ANALYSIS
RESULTS
◆ NEED CONTENT FOR THIS RESULTS SECTION
◆ .
This campaign delivered:
◆ 2.5% Open Rate
◆ 1.85% Click-Through Rate
◆ Campaign Name: - Free : 2 Years Warranty & 1000 Hrs PVM Kit
Wheel Loader
◆ Objective : Too send regular campaign own database
◆ 61 clicks on Whatsapp clicks
◆ 33 Profile link clicks.
◆ 34 clicks on website link clicks.

15. LogIQids is a technology driven Education Company - Founded by IIT IIM Graduates - committed to improve the
Logical Reasoning skills in school going children.
This is a great opportunity to introduce your child to the amazing world of science & logic.
The Learning Methodology that we follow allows them to learn a concept first, then dive into its applications, and
then lets them see the same in action - with the help of experiments. For eg., students will first learn the basics of
force, then they will understand its practical application by understanding how various forces impact an airplane
flight and control. Not just this, they will also experience it first hand by making different changes in their paper
planes and see how it changes its flight path! This ensures that they not only learn the concepts, but also
experience them, making sure they remember the concepts forever.
CHALLENGES
◆ To segregate the databases and reach out audiences
as per their objective via Promotional Emails.
◆ To increase the awareness of new customers.
◆ To grow the number of new visitors on their
YouTube channel as well as website
◆ To arrange the database as per the requirement
and segregation.
EDUCATION COMPANY CLIENT :
LogIQids

16. REPORT &
ANALYSIS
RESULTS
This campaign delivered:
◆ 6.6% Open Rate
◆ 3.5% Click-Through Rate
◆ Campaign Name: - Summer Workshop Logic & Science by
IIT-IIM graduates.
◆ Objective : To reach out parents in UAE for more awareness &
registration
◆ We developed a strategy, which consisted of sending 100k
bulk emails per week on Different set of Databases which we
segregated with different Subject Line. They were divided into
two types: engagements and informing awareness.
◆ Offered a selection of the products viewed by the users. These
emails contained a call-to-action button “Link ”.

17. New app for Fitness & Wellness services near you.
Find the best fitness trainers near you and lose weight with a
dedicated nutritionist and personal trainer.
CHALLENGES
◆ To segregate the databases and reach out audiences
as per their objective via Promotional Emails.
◆ To increase the awareness & clicks for new customers.
◆ To grow the number of new visitors on their
social Media channels.
◆ To arrange the database as per the requirement
and segregation.
FITNESS & WELLNESS SERVICES CLIENT :
FITLOV

18. REPORT &
ANALYSIS
RESULTS
◆ NEED CONTENT about Result e developed a strategy, which
consisted of sending 100k bulk emails per week on Different
set of Databases which we segregated with different Subject
Line. They were divided into two types: engagements and
informing awareness.
This campaign delivered:
◆ 4.6% Open Rate
◆ 2.5% Click-Through Rate
◆ 172 clicks YouTube Visitors.
◆ 109 clicks website Visitors.
◆ Campaign Name: - On Demand Personal Training Home
Services.
◆ Objective : To get awareness and maximize the download for
new membership
◆ Database: B2B, B2C, Investors, HNI, parents, Databases

19. Gulf CFO services are not only limited to Accounting and Financial aspects of your business but also the other
departments like HR and Information Technology.
CHALLENGES
◆ To segregate the databases and reach out audiences
as per their objective via Promotional Emails.
◆ To increase the awareness & clicks for new customers.
◆ To grow the number of new visitors on their
Social Media channels.
◆ To arrange the database as per the requirement
and segregation.
ACCOUNTING AND FINANCIAL CLIENT :
GULF CFO SERVICES

20. REPORT &
ANALYSIS
RESULTS
◆ NEED CONTENT about Result e developed a strategy, which
consisted of sending 100k bulk emails per week on Different
set of Databases which we segregated with different Subject
Line. They were divided into two types: engagements and
informing awareness.
This campaign delivered:
◆ 4.6% Open Rate
◆ 2.5% Click-Through Rate
◆ Campaign Name: - Gulf CFO services are not only limited to
Accounting and Financial aspects of your business but also
the other departments like HR and Information Technology.
◆ Objective : Subscribe for Annual Accounting Package get 2
months of Free Accounting services.
◆ Database: B2B Database
◆ 131 clicks Profile.
◆ 109 clicks website Visitors.
◆ 69 clicks reply Email.

21. THANK YOU
+971 50 304 7470
www.leadsdubai.com
Main Office : UG001, Building A5, Dubai Digital Park, Dtec,
Dubai Silicon Oasis, Dubai, UAE. PO Box no: 242962