This document discusses using LinkedIn ads for various B2B campaigns in the UAE. It provides examples of ad strategies and results for logistic companies, interior design companies, business setup companies, engineering companies, and lighting/decoration companies. The strategies targeted senior executives and decision makers using company and industry targeting. The ads aimed to generate website traffic, awareness, and leads and were successful in obtaining impressions, traffic, and new business leads over periods of 1 month or less. It recommends using multiple ad formats like text, images, videos to reach target audiences.

1. LINKEDIN ADS
Case Study
www.leadsdubai.com

2. Reasons to Use Social Media Ads
◆ Get More Traffic & Leads
◆ Get More followers and likes
◆ Instant results and no waiting
period
◆ Brand awareness and video ads
◆ Get Daily Calls & New Customers
◆ Get more video views and
awareness

3. Should I Do LinkedIn Ads?
Absolute YES!
4 Million users in UAE and over 500 million in the world. Your audience is already there.
Besides Linkedin, You can also do below type of campaigns to reach B2B
SNAPCHAT
ADS
TIKTOK
ADS
FACEBOOK
ADS
INSTAGRAM
ADS

4. LOGISTIC COMPANY B2B ADS
STRATEGY:
◆ We targeted the list of company names and the
professionals inside the organization
◆ Company industry vertical were reached
◆ Senior and decision makers were targeted in
charge of logistics
BACKGROUND:
siMile Delivery wanted to reach out to B2B professionals from logistics who wanted last mile delivery in UAE
RESULT:
◆ Over 20,000 ad impressions were delivered with
website traffic and new leads were generated
◆ This was an awareness and traffic campaign
which resulted into new client business

5. LOGISTIC COMPANY B2B MESSAGE ADS
STRATEGY:
◆ We also did Linkedin Message ads which were
inmail ads.
◆ Carefully crafted targeted emails via linkedIn
along with a call to action and benefit
statement was included to logistic managers
and senior executives
◆ Company industry vertical were reached
RESULT:
◆ Over 500 personalized inmails were sent in 3
weeks to target audiences
◆ 70% email pens were received from which
good number of reply backs and some leads
were received from this campaign
◆ This was an awareness and traffic campaign
which resulted into new client business

6. INTERIOR DESIGN COMPANY ADS
STRATEGY:
◆ Senior and decision makers were targeted incharge of
project management and procurement
◆ Director Of Procurement, Senior Strategy Manager, Head Of
Procurement, Senior Manager, Senior Vice President, Procurement
Manager, Senior Project Manager, Senior Procurement Specialist
◆ Website Traffic, awareness and lead generation were
created with multiple creatives
RESULT:
◆ Over 6,000 ad impressions were delivered with website traffic & new
leads were generated
◆ This was an awareness and traffic campaign which resulted into new
client business
◆ This was a 1 month campaign with focused group
BACKGROUND: Interior Design Company wants to generate
more B2B awareness & leads.

7. BUSINESS SETUP COMPANY ADS
BACKGROUND: Business Setup company wanted to
get more leads from senior Management for company
formation in UAE
STRATEGY:
◆ Senior and decision makers were targeted in charge of
project management and procurement
◆ LinkedIn Remarketing Campaign was used to retarget
website visitors with different creatives
◆ Website Traffic, awareness and lead generation used
RESULT:
◆ Over 8,000 ad impressions were delivered with website
traffic and new leads were generated
◆ This was an awareness and traffic campaign which
resulted into new client business
◆ This was a 1 month campaign with focused group
◆ LinkedIn Ads can be a bit expensive when it comes to
targeting decision makers

8. STRATEGY:
◆ List of companies were targeted to showcase to
them the services offered
◆ Different vertical of industries were also targeted
with the professional audiences
◆ Website Traffic, awareness & lead generation
used
ENGINEERING COMPANY B2B ADS
BACKGROUND:
Engineering company specialize in providing
Integrated Facilities Management & Maintenance
solutions. They wanted to get more awareness
and leads
RESULT:
◆ Over 23,000 ad impressions were delivered with
website traffic and new leads were generated
◆ This was an awareness and traffic campaign
which resulted into new client business
◆ This was a 1 month campaign with focused group

9. B2B LIGHTING & DECORATION COMPANY
STRATEGY:
◆ Senior and decision makers were targeted in
charge of project management and procurement
◆ List of company names were selected to showcase
ads in front of them
◆ Website Traffic, awareness and lead generation
RESULT:
◆ Over 13,000 ad impressions were delivered with
website traffic and new leads were generated
◆ This was an awareness and traffic campaign which
resulted into new client business
◆ This was a 1 month campaign with focused group
BACKGROUND:
Festive Light Decoration Service Provider wanted to
reach out to government offices and buildings and
supermarkets and hotels for big occasion lightings

10. SOME OTHER ADS
We used text ads, sponsored
content, image ads, dynamic
ads, carousel ads and video ad
formats to reach the senior
marketing professionals in UAE
We reached our to International
manufacturing and trading
companies who need the above
services. Sponsored Ads were used
to get the maximum visibility with
multiple ad creatives

11. Reach out to senior
management of large
companies in order to
introduce the executive
MBA program. This want
to invite them to an
education event
SOME OTHER ADS

12. THANK YOU
+971 50 304 7470
www.leadsdubai.com
Main Office : UG001, Building A5, Dubai Digital Park, Dtec,
Dubai Silicon Oasis, Dubai, UAE. PO Box no: 242962