3. The United States Car Market
New & Used Cars Used Cars Used Car
Average Margin
Market
Opportunity
$1T $540B $2,150 $95B
(Margin x 45M)(Source: Ken Research US
Used Car Market Outlook)
($12K avg price x 45M)
Vinny is focused on the 45 million used cars sold annually
4. Buying and selling a used car is painful
Dealership Craigslist eBay Motors
High Cost
Inconvenient
Poor customer experience
Low Trust
Sketchy buyers/sellers
Inconvenient
Limited to no financing
Low trust
No test drive
Inconvenient
Limited local inventory
Moderate trust
5. Simply scan the VIN, enter
a few details and click to
post on the Vinny Network
As much money as a private
party sale and Vinny will help
you every step of the way
Using advanced
alogirthms, Vinny can
quickly spot scammers
SELLING with VINNY is awesome
Sell without hassle
TrustPainless Value
6. Connect with relevant cars
nearby in seconds on your
mobile device
Vinny calculates fair value for
the vehicle along with
retail/book prices
Vinny is built for consumers with
full transparancy at every level
BUYING with VINNY is awesome
Negotiate with confidence
Value TrustConvenience
7. Traction
Total Downloads DAU / MAU Total Scans Daily Scans
400K 300/10K 900K 500
CPA of $0 considering no current marketing budget
8. ALGORITHM
Buyer or seller starts the
process by entering the VIN
using advanced OCR scanner
User enters Vinny Marketplace, a
customized selection of vehicles and
pricing
Vinny determines vehicle details,
calculates fair value price based on
120+million data points and sets
location....all within 0.5sec
Buyers/Selllers can connect with
peers or local dealers based on
Vinny recommendations
Vinny supports seller and
buyer through the purchase
process
9. The Vinny Network
Advanced algorithms
Rapidly expanding data
User-generated content
Simple and painless
Save $$$ and time
Trust in the brand
Smartphone users (31.5m) TAM
Millennials (not brand-loyal)
Latent buyers/sellers
Who? Why? How?
10. Not just a pretty face
FRONT-END BACK-END
State of the art VIN scanner supporting
multiple modes (OCR / VIN Barcode)
Data enhanced VIN Scanner increased
accuracy
Seamless data synchronization between
Vinny website and mobile clients (iOS
and Android)
Tens of millions of data points processed
daily to maintain pricing models
Secure data infrastructure with fraud
detection algorithms
TLS protects data in flight with
PCI compliant collection and storage of
customer payment information
13. What’s changed? Why now?
Trend Implication for Vinny
Private party used car transactions growing
Mobile usage among car buyers doubled over 12m
100% of car research begins online
Increased price sensitivity and decreased brand loyalty
Increasingly social during search and transaction
Lenders and insurers embracing digital P2P channels
Easier to find buyers/sellers for Vinny
Natural market fit for app-driven product
TAM is every smartphone enabled user car shopper
Vinny focused on best price and experience
Strong Vinny branding and trust in product
Ability to capture pre and post-sale processes
14. Product Summary
Private Party Dealers
Vinny Marketplace
Vinny’s Price
Scan-to-Sell (pat pend)
3rd Party Inspection
Lead Generation
Inventory
Vinny Pro
Customer Loyalty
3 user groups, 1 platform
Service Providers
Insurance
Financing
Warranty
Parts
15. Simply scan the VIN Barcode
Vinny has data on over 100 million cars
and detailed results are returned sub-
second.
Second-gen scanner will OCR the VIN
plate eliminating the need to find the
barcode.
