1. Internet Automotive Marketing

4. AUDIENCE DEMOGRAPHICS More likely to be college educated

5. DAILY PAGEVIEWS PER USER Average ads viewed per user is 23

6. DAILY TIME ON SITE 13 minutes

9. Craigslist Template

10. NORTH CENTRAL FORD Found 1000 ads

11. 2001 Jeep Cherokee Nearly 10% of the search

12. NORTH CENTRAL FORD

13. 1,770 craigslist ads

14. January 1-31 915 Used Car Sales Calls 32% of all inbound calls to dealership

15. February 1-28 1150 Used Car Sales Calls 36% of all inbound calls to dealership

16. March 1-31 1549 Used Car Sales Calls 37% of all inbound calls to dealership

17. March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37

18. April 1-21 1060 Used Car Sales Calls 38% of all inbound calls to dealership

19. 1,095,304 Ads viewed NCF Ads viewed 184,240 March 12 th - April 22 nd

20. Demographics of Viewer locations 153,734 different visitor locations

21. Internet Automotive Marketing Bottom Line SELL MORE USED CARS!