Urban mobility (97 2003)

Urban Mobility « on line « Community Study, create, populate, animate An alternative approach of marketing intelligence gathering intended for co-creation

Your Question : Urban Mobility trends and Brand opportunities ,[object Object]

Our answer : the “urbanmob” community ,[object Object]

The “urbanmob” community A step by step answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bird’s eye view of the process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Study “knowing what already exists” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identifying the « natural » input and reqs Finding the existing resources Completing the overview

Create “building the community cloud” Invest our “tag” through many socialmedia

UrbanMob Cloud the hearth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Centralizing the information of our tag

UrbanMob Cloud the link to pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create the professional UrbanMob community

UrbanMob Cloud reaching to the greater community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Global media will help reach concerned individuals

UrbanMob Cloud tagging the resource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tagging creates content and ressource

UrbanMob Cloud follow user mobility real time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Actual Real time mobility illustration

UrbanMob Cloud shout, not whisper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitoring the web and inhabit existing social bases

UrbanMob Cloud making the cloud live ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A living community is a living tag

Create “building the community cloud” But How to build the cloud ? How to recruit the community ? How to keep it alive ? How to steer it ?

Populate “managing the community” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Self administration only possible with a critical mass !

Populate “managing the community” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Animation is key to success ; but events will spice up activity

Animation 1 a story telling exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Animation 2 images and concept boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Animation 3 videos & machinimas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timeline Overall ,[object Object],[object Object]

Timeline Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get the fineprint of the project

Timeline Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Have a fully operationnal cloud

Timeline Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Permanently interact and monitor the community

Timeline Detail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Spice up the natural interest with event animation

[object Object],Delivering the project

Delivering Lorem ipsum dolor sit amet

[object Object],The sound philosophy to community building

Community management an important set of general principles Initiating well a community empowers it

[object Object],The team and the project management

Project team the know-hows ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Project management managing and delivering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A continuous process of management and results delivery

[object Object],Appendices ,[object Object]

Detailed Budget ,[object Object]

Username availability knowem.com

knowem.com example : UrbanMob ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Amplification service amplify.com

Alternate Amplification Ping.fm

Semaine Européenne de la Mobilité

Urban mobility (97 2003)

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