1. Contacts
USA
New Jersey San Francisco
Global HQ and Nearshore Development Center Regional Office
Fulcrum Logic, Inc. Fulcrum Logic, Inc.
636 Morris Turnpike, Suite 2J 98 Battery Street, Suite 601,
Short Hills, NJ 07078 San Francisco, CA – 94111
Tel: +1 973-379-3050 Tel: +1 415-984-0491
Fax: +1 973-379-3266 Fax: +1 415-984-0391
nj@fulcrumlogic.com ca@fulcrumlogic.com
Europe
Reading Ireland
European HQ and Nearshore Development Center Regional Office
Fulcrum Logic (UK) Ltd. Fulcrum Logic Ltd.
6th Floor, Grey Friars House Blair House
30 Grey Friars Road O'Connel Street
Reading, Berkshire, RG1 1PE Ennis, Co. Clare, Ireland Business Consulting
Tel: +44 (0) 118-958-1001/1003 Tel: +44 (0)118-983-9773
EPABX: +1 973-315-3177 Fax: +44 (0) 7075-02-461 Enterprise 2.0
Fax: +44 (0) 118-983-9788 ireland@fulcrumlogic.com
uk@fulcrumlogic.com SOA & BPM
Enterprise Portals
India Web 2.0
Mumbai Pune Datawarehousing / BI
Asian HQ and Offshore Development Center Offshore Development Center
Fulcrum Logic (I) Pvt. Ltd.
405 VIP Plaza
Fulcrum Logic (I) Pvt. Ltd.
C-801/802, Pune IT Park
Collaboration & Co creation
Off Andheri Link Road 34, Aundh Road
Andheri West, Mumbai - 400 053 Bhau Patil Marg, Bopodi
Maharashtra, India Pune – 411 020
Tel: +91 22-66756270/ 71/ 72
Fax: +91 22-2674 0034
+973-315-3113
Maharashtra, India
Tel: +91 20-30259300
+91 20-25811195
Transforming Global Trends into
EPABX: +973-944-4850
india@fulcrumlogic.com
EPABX: +1-973-486-0890
+1-973-315-3197 Business Value
+1 646-367-6927/28
Mumbai pune@fulcrumlogic.com
Offshore Development Center
Fulcrum Logic (I) Pvt. Ltd. Pune
A-405, Oberoi Chambers Training and Recreation Center
Off Andheri Link Road Fulcrum Logic (I) Pvt. Ltd.
Andheri West, Mumbai - 400 053 SNO 284/2, 286/2 Baner
Maharashtra, India Pallod Farm 2, Baner Road
Tel: +91 22-26740396/ 7 Pune - 411008
EPABX: +1-856-831-0518 Maharashtra, India
+1-856-741-1409
india@fulcrumlogic.com

2. Our Mission Company Overview
To differentiate ourselves by forging long-term relationships with our clients and Fulcrum Logic is a 30m US$ global information technology services provider and
leveraging our technology & industry expertise to provide innovative business business consulting organization, headquartered in New Jersey with offices in
solutions, while continuously improving the environment in which our California, Europe & India. Fulcrum was founded in 1999, since which it has worked
employees grow professionally and personally. closely with a large number of organizations worldwide to make them build stronger,
more efficient and more agile businesses. With more than 750 professionals at 5 global
delivery centers, we have distilled the key elements from successful projects and
honed our services and solutions to meet customer needs. Fulcrum Global
A member of NASCOMM, we have created unique, dedicated Centers of Excellence
Our Vision that are key to our thought leadership, innovation and expertise. These CoE’s combine
onsite responsiveness through our local offices with the value of remote delivery Enterprise
through onshore, near-shore and offshore. Despite the global nature of our business, Application Services
We envision ourselves to be leaders in global software delivery while growing our commitment is always to deliver the greatest Return on Revenue (RoR).
SOA BPM Practice
rapidly with service offerings ranging from strategy consulting to business In response to changes in technology and its operating space, our international Enterprise 2.0 Development
process outsourcing and helping clients leverage our best-in-class solutions and geographically - oriented services organization will be grouped into technical and Product Outsourcing
finest workforce. business domains structured as strategic business units. The focused service offerings
will be organized into Enterprise Application services, Enterprise Portal Services,
Enterprise Data Services, Creative, Testing and Maintenance Service and Professional
Services Group. Fulcrum has adopted a mature framework for sustaining and
accelerating growth by managing business opportunities across horizons. The
CORPORATE SOCIAL RESPONSIBILITY organization’s core services are based on innovative and client oriented processes and
Fulcrum Logic strives to operate with integrity and fairness and is committed to models. Enterprise
running its business to high ethical, legal and professional standards. The fair Portal Services
Fulcrum’s superior customer care and the depth and breadth of services have resulted
treatment of our stakeholders, internal and external, is a significant driver in all our
in significant repeat business with customers, collaborating with them to make
initiatives. Our aim is to be responsible and ethical in our interaction with both our Portal Development
optimal use of technology today while planning for the future. More than 500
human and natural environments. Migration -
customers - including mid-market leaders and many of the Fortune 500 - rely on our
Our CSR programme, extends across every aspect of our business, from how we trade, Web 1.0 to 2.0
expertise to leverage their investment in technology and guide them into the global
develop our services, manage our offices, to how we treat and respect our clients, BVA / Consulting
digital economy
employees, neighbors and planet. The CSR covers four key areas:
Fulcrum has formed lasting relationships with customers like Hoffman-La Roche,
• Engagements with our external stakeholders Pfizer, JPMC, Standard and Poor’s, Citigroup, BMW, Sony, NY Times among others.
• Managing and developing our people, including human rights
Fulcrum has also forged strategic technology partnerships with global technology
• Protecting our environment
• Investing in our local communities leaders such as IBM, Microsoft, and Oracle. These partnerships enable Fulcrum to
leverage its core competencies, ensuring comprehensive and state-of-the-art business
Enterprise
solutions to its customers. Fulcrum is a multi-cultural organization with a global
Data Services
workforce that has the experience of working across cultures and achieving a
FAST FACTS uniformity of purpose in the midst of diversity.
Business Intelligence
Data warehousing
Established: 1999 ERP
Locations: USA, UK, India
Worldwide Employee Strength: 750 +
Revenue: 30 Million USD (2007 – 08)
Creative and
Testing Services
Certifications: Practicing SEI CMMi level 3
Partnerships: Web 2.0
Application
Maintenance
Creative Design
Testing Methodology

3. Fulcrum Growth Upcoming Knowledge Campus, Pune
Fulcrum Logic amongst the Top 20
Best Places to work at in India !
Fulcrum Logic, has ranked 15th in the DataQuest
Fulcrum Global
‘DQ-IDC IT Best Employers survey’ 2008. It
competed with the best in the industry to emerge in Enterprise
Application Services
the Top 20 Best Employers in the country. Employees
have ranked the company high in terms of industry SOA BPM Practice
Enterprise 2.0 Development
standard pay scales, a stress free work environment, Product Outsourcing
job security, and opportunities of growth and career
development. It is the culmination of considerable
efforts taken by Fulcrum to streamline its HR
processes into an agile, efficient and responsive Enterprise
Portal Services
business process.
Portal Development
Migration -
Upcoming knowledge campus:
Web 1.0 to 2.0
BVA / Consulting
Fulcrum Logic has achieved another milestone in its endeavor to global IT growth and
success. As it grows to become a niche player in the arena, its India operations in
Pune, have conceptualized and put into motion the plans for a state of the art
Employee Growth Knowledge Campus. This grand and ultra modern, eco-friendly campus will come up
Revenue (Million) in the international IT park in Pune in 2009. It will house state of the art facilities and
operation command centers with disaster recovery systems and data backup Enterprise
facilities. High performance servers, Wifi facilities, biometric recognition systems, Data Services
video conferencing and monitoring systems will be part of the innovative framework
30 Business Intelligence
of this world class Knowledge Center that will strengthen the operations of Fulcrum
as a world player with top of the line infrastructure and the latest technology. Data warehousing
750 ERP
The campus will accommodate around 2000 employees and will be well equipped
25 with modern amenities such as a cafeterias, landscaped gardens, outdoor seating,
gymnasium and recreation areas and underground car parks to provide a productive
and conducive work environment to the FLites.
500
Creative and
Testing Services
Web 2.0
Application
Maintenance
Creative Design
5 Testing Methodology
1999 2007 2008

4. Enterprise Applications Services
Fulcrum Logic's Enterprise Application Fulcrum Logic SOA solution capabilities extend to
Services revolve around Service Oriented solution offerings by Oracle, SUN, Microsoft and
Architecture, including J2EE and .NET, as well the IBM Tivoli framework. Compliant with the
as client server development, to create solutions latest development and technology standards, our
that address your business needs and technical software product development life cycle
requirements. We offer our expertise and knowledge draws on our software development
experiences in the following areas: experience, strong track record of employing most
- SOA & BPM feasible software engineering methodologies, as
- Enterprise 2.0 well as software product and component Fulcrum Global
development and integration practice fine-tuned
- Product Outsourcing (.Net & Java)
in close partnerships with
Enterprise Portal such global Software and Technology Enterprise
Services powerhouses as Microsoft, IBM, Application Services
Oracle and others.
Our Portal Center of Excellence consists of a SOA BPM Practice
strong team of consultants, which provide Enterprise 2.0 Development
consultancy and technology services through and onsite Enterprise Product Outsourcing
/ offshore model. Application Services Enterprise Data Services
As businesses get more competitive, they face the
SOA BPM Practice
Portal Product Focus areas: Enterprise 2.0 Development problem of sifting through enormous amounts of data,
• Integration of People, Process and Information Product Outsourcing hidden in multiple operational and historical legacy
• Business Assessment services systems in order to take informed decisions. Business
• WebSphere Portal
intelligence solutions address these challenges by
• Microsoft SharePoint Enterprise Enterprise
Portal Services Data Services providing comprehensive and qualitative information.
Enterprise
Fulcrum Logic specializes in delivering high-performing and Portal Development Business Intelligence Portal Services
scalable portal and content management solutions which Migration - Data warehousing Fulcrum has extensive experience in providing cutting
include: Web 1.0 to 2.0 ERP edge business intelligence solutions, business
BVA / Consulting Portal Development
• Employee portals intelligence applications and data warehousing solutions
• Corporate extranets Fulcrum Migration -
on a global platform.
• Partner portals Value Offerings Web 1.0 to 2.0
We help architect and implement end-to-end business
• Customer self service BVA / Consulting
• Executive dashboards solutions that address your BI needs.
• Collaborative workspaces - Business Intelligence
• eGovernment portals Creative and
Testing Services
- Data warehousing
• B2B/B2C portals
- ERP
Web 2.0 Professional
As an IBM Business Partner, Fulcrum Logic is Application Services
recognized as one of the niche Maintenance
Creative Design Enterprise
WebSphere Portal Solution Testing Methodology
Data Services
provider, with advanced
level competency in
WCM and Portlet Business Intelligence
Factory. Data warehousing
ERP
Creative & Testing Services: Professional Services
Fulcrum’s Testing Services help customers leverage our best practices, (Strategic Resource Management)
reusable assets, comprehensive test repository, global delivery models and
Often many of our clients have the internal expertise for
24 x 7 support to deliver reliable and quality software. project management; however, what they lack is the
In addition we have a unique creative team to provide creative work to enhance delivery team. That is where Fulcrum Logic steps in with
user acceptance of products developed for global clients. The team has been our Strategic Resources Management (SRM) service and Creative and
instrumental in providing suggestions to clients to improve the client products provides consultants to augment the internal client IT Testing Services
with a creative approach. It has continuously improved the customer satisfaction teams. In their respective roles, our consultants add
and has always met their expectations. significant value to our client’s projects by way of their Web 2.0
business experience and technical expertise. Our average Application
Web 2.0 • consultant has a minimum of five years of experience Maintenance
(Manual & Automated) Testing Services • which ensures timely delivery and reduced rework Creative Design
( User interface, web design) Creative Design • Testing Methodology
( System support, Application Maintenance) Application Maintenance •

5. Delivering VALUE through
INNOVATION and KNOWLEDGE
“Fulcrum Logic helps world leader in manufacturing digital printers and A product company that makes call center solutions benefited
copiers build an efficient and agile Purchase Planning System to streamline enormously from the robust and scalable CRM platform designed by
distribution networks and forecast purchases up to 6 months in advance’’ Fulcrum: “Fulcrum fulfilled the client's urgent need of the hour by building a
One of the largest manufacturing firms in the US, benefits from the J2EE based Purchase scalable and robust platform to offer high availability to its customers when they
Planning System built by Fulcrum Logic to provide comprehensive reporting called them. This solution solved problems like customer retention and an ever
capabilities, calculate purchase forecasts for future months, manage warehouse increasing technology spectrum by creating gateways that would interface with Fulcrum Global
distribution and to optimize inventory levels across the world. The new system each of the supported technologies. It added functionalities like multi-tenancy, and
interfaced seamlessly with their existing Oracle ERP to create an integrated supply chain reporting both real-time on the screen as well as historical paper reports. “
solution that supported all aspects of the clients business model like Sales Channels, Enterprise
Contracts, Dealers and Mega Dealers. Application Services
SOA BPM Practice
Enterprise 2.0 Development
Product Outsourcing
Enterprise
Portal Services
Portal Development
Migration -
Web 1.0 to 2.0
BVA / Consulting
The client benefits from an an 8 times lower TCO using the SOA based Order
Management System:
“An enterprise -wide SOA based Order Management solution was implemented with new
functionalities, integration capabilities and high agility to transform an old cumbersome ERP Enterprise
Data Services
platform into a customizable and highly efficient system used by the client as well as suppliers
with equal ease and flexibility. The Total Cost of Ownership of IT solutions, for Order
Business Intelligence
Management was expected to be at least 8 times lower over a five-year period, compared to all
Data warehousing
other non-SOA alternatives.”
ERP
Creative and
Testing Services
Web 2.0
Application
Maintenance
Creative Design
Testing Methodology

6. Corporate Services Group
Fulcrum Global
Enterprise
Enterprise Application Enterprise Portal Enterprise Data Creative, testing & Professional Application Services
Services Services Services Maintenance Services Services
Cultural Strong SOA BPM Practice
Sales
East Enterprise 2.0 Development
Sales Sales Sales Sales
Sales Sales
awareness Management
Product Outsourcing
HR HR HR HR
West Europe Resulted in effective & Sponsorship
Sales
UK working relationships PMO for large
Client Services Group (CSG)
HR with our clients engagements
Delivery Delivery Delivery Delivery
HR HR HR HR HR - Support Expectation Governance
Innovation Group Management Framework
We do not promise We consider this a
Resource Management Group (RMG) Enterprise
what we cannot backbone for any Portal Services
Shared services (Finance & Admin) and Infrastructure
deliver engagement
KEY FACTORS Portal Development
VERTICAL SUB - I VERTICAL SUB - II VERTICAL SUB - III VERTICAL SUB - IV VERTICAL SUB - V
FOR Migration -
Onshore-Offshore
Web 1.0 to 2.0
Quality Adherence SUCCESS ratio BVA / Consulting
We strictly follow We build the ratio
Today’s customers are looking for solutions using the next generation Global Sourcing coding standards where success &
model rather than the traditional Outsourcing model. Fulcrum is gaining success as required ROI is most
through this new approach. We have formed following groups in our SBU’s (Strategic
balanced
Business Units) irrespective of their geographic locations. Our systematic approach
“Glocal” Transparency
relies upon informed vision, organized blueprinting, efficient development, effective
Availability Crystal clear Enterprise
implementation, technology transfer and superior maintenance.
Global Delivery and business and Data Services
Local Availability project model
Business Intelligence
Why Fulcrum is Different with Next Generation Delivery Model?
Data warehousing
Integration of the CSG (Client Services Group), RMG (Resource Management Group), ERP
Innovation, Business Consulting, OSD (Offshore Delivery) makes us unique.
Client Services Group always stays local to the customers in their host country and
act as a local development arm rather than out of country approach
Resource Management Group helps in utilizing Fulcrum resources globally to map
the right expertise metrics for the right solutions
Creative and
Innovation adds all the three assets gathered in Fulcrum – Human Asset, Business Testing Services
Asset, and Technology Framework Asset.
Web 2.0
Application
Maintenance
Creative Design
Testing Methodology