Ncls Credentials Distribution V1

NETCARROTS LOYALTY SERVICES
(INDIA) PRIVATE LIMITED

Corporate Credentials

About Us
2

 Established in year 2000
 Evolved from being a B2C dotcom to a reputable
marketing solutions provider
 Majority ownership with Management
 100+ unique marketing initiatives undertaken
 100+ employees across 5 cities in India
 Representative offices in North America, Europe,
Africa, Middle East & South East Asia

Confidential & Proprietary. NetCarrots.com Pvt. Ltd. © 2000 - 2010. All rights reserved

Our Office Locations
3

Home Office :
Hauz Khas
New Delhi

Partner Offices:
New York, N America
London, Europe Branch Office:
Lagos, Africa Kolkata
Dubai, Middle East

Partner Office :
Kuala Lumpur,
Branch Office : S E Asia
Carter Road,
Mumbai
Branch Office :
Richmond Town
Bangalore


The two core businesses
4

NetCarrots Loyalty Services NXPMedia
 In the business is of managing Relationship
 In the business of delivering focused
Programs for clients
audiences to brands
 Consumer
 Working Adults
 Channel
 Youth
 Employee
 Housewives
 Pioneer in providing end-to-end loyalty &
relationship management services  Pioneer in leveraging captive
 Program Consulting & Development locations/ ambient media to help
 Technology brands cut through clutter
 Creative services  Planning & Ideation
 Program Management  Deal Coordination
 Operations & Fulfilment of rewards  Collateral Management
 Program led Events & Activities  Tracking & Reporting
 Back-end Support including helpdesk


Marketing Consultancy Services
6
- Our End to End Solution


Data Management Services
7

 Managing 5+ million customer records across clients
& 2+ million transactions a month
 Skye Bank, Tanishq, Al Tayer Group, Nature’s Bounty,
Canon, Microsoft etc.
 Technology Centre in New Delhi, & Client Support
Offices in Bangalore, Mumbai, Kolkata, Kuala
Lumpur & Dubai
 Application hosting Infrastructure
 7 Hosted servers in India
 6 Hosted servers in USA


Technology - Our Suite of Products
8

 Considerable investment in Allegiance
technology is key to delivery of Enterprise
successful loyalty programs
 implementedin quick time & within
reasonable budgets
 Complete bouquet of loyalty
software solutions built on robust &
Work
scalable technology Incentive
 MS .NET platform Network
 Products that can work with almost
all type of platforms &
configurations
 Our Company is a Microsoft
Certified Partner


Targeted Communications
9
Delivery: Back Office
 Database Management
 data entry, sorting, scrubbing, etc.
 Letter Shopping
 personalization, stuffing, sealing, etc.
 Mailroom/ Inventory Management
 Multilingual Help Desk (16 stations)
 Creative studio (Photoshop, Corel Draw, HTML/
DHTML etc.)
 Tracking & Reporting

Reward Redemption Center
10

 Dynamic branded product catalogue across 16 categories and
724 SKUs
 Product line ranges from Apparel to Automotive to Jewellery
to Consumer Electronics
 Sourced from some of the largest brands in India
 Catalogue constantly enhanced & improved based on
feedback and popularity
 Orders packed & dispatched thru courier and PODs tracked
 >$4Mn worth of goods sourced in 2009-10


Typical Advertisers in Experiential Media
11


Representative Clients of Loyalty Services
12


INTRODUCTION TO THE
LEADERSHIP TEAM

Management Snapshot

Praphul Misra
14

 Director & CEO
 20+ years in Direct Marketing, Business Consulting, Market
Research in India & USA
 Last assignment – McCann India (MRM & Momentum)
 Providing strategy, insight & leadership
 Designed & managed CRM programs
 Hero Honda, General Motors, Hindustan Times, Usha Lexus,
Discovery Channel, JC Penny, Microsoft in India & USA
 Notable projects
 Tata Card – Common loyalty program across brands - Taj, Titan,
Westside, Tata Motors, Tata Indicom, Tanishq, etc.
 Worlds 1st - DND Flyway (Toll way program), Purva Privileges
(Builder Tenant), Café Coffee Day (India’s 1st QSR program)
 B.Engg. - IIT Roorkee & MBA - State University of New
York, Buffalo


Manu Dogra
15

 Director Planning & Development
 11+ Years in Public Relations & Loyalty Consulting
 Last assignment - Perfect Relations
 Expertise in Business Case Feasibility & Analytics
 Architect of India’s 1st Coalition Alliances
 NetCarrots.com & Ansal Plaza Privileges
 Notable projects
 Reliance World, Tata Card, Fame Adlabs Purple Privileges
 Currently responsible for corporate growth &
development initiatives
 BBA (Delhi University) & MBA (IMI, Delhi)


Kunal Mohiuddin
16

 Director Program Delivery & Technology
 10+ years in Loyalty Consulting & Project Management
 Last assignment - Bank of America
 Combining strategy, business insight & technology
 Architect of business & technology solutions
 Conceptualized the World’s first dual currency loyalty
program
 Integrated across online & mobile platforms
 Designed a unique common denominator solution for TVS
 Operates successfully at low tech village based dealerships &
even at high tech enterprise dealerships
 BA (H) Eco. (Delhi University) & MBA (IMI, Delhi)


Ashish Merchant
17

 Vice President - business planning & development (West &
South)
 14+ Years in Public Relations & Loyalty Consulting
 Last assignment - Jyoshan Global Services (Kodak Digital Print
Applications)
 Expertise in Direct Marketing, Customer Loyalty, CRM
 Notable Projects
 Western Union Gold Card Programme (USA, Canada & Latin America)
 Metro Shoes E-commerce & Dial-A-Shoe
 Raymond
 Deutsche Bank Credit Card & Private Banking
 BNP Paribas Private Banking
 B. Com.(Sydenham College, Mumbai); MBA (Univ. of Rochester, USA)


Mita Sharma
18

 Group Head – West
 12+ years in Advertising, Relationship & Direct
Marketing & Events & Promotions
 Last Assignment – Result:McCann
 Notable Projects/Brands
 ICI Paints, DSCL, Lufthansa, Hero Honda, Virgin Atlantic
 Currently heading Mumbai Office as Profit Centre Head
 BA (Delhi University); PGDM (YWCA DEL)


Vandana Srivastava

 Group Head – South
 Over 18 years of professional experience
 across direct marketing, loyalty management, business development,
operational planning and implementation, cross-border partnerships and
alliances
 Last Assignment : Houston Technologies
 Notable Projects/ Brands
 Nautica, Tanishq, Royal Orchid Hotels, Tata Cards, Canvera, Harris
Corporation, Kabel Rhyedt, Agema Infrared Imaging Systems.
 B.E., Electronics & Communication (NIT,
Srinagar)

Miloni Chatterjee
20

 Group Head –
 11+ years in Promotions, Events & Advertising
 Last Assignment – Candid Marketing Services
 Notable Projects/Brands
 Airtel at PlanetM & MusicWorld, Indian Airline-Haier Monsoon
Promo, Channel V Bacardi Blast, Motorola, AMD, Gillette,
Cathay Pacific, ABN Amro Cards, Goodyear, MTV Roadshows.
 Currently Managing the Experiential Division as Profit
Centre Head
 BA (Kolkata University)


Umesh Dua
21

 Group Head – Technology
 10+ years in Technology
 Been with NetCarrots since inception & has been an integral
part of all major loyalty technology implementations
 Notable Projects
 NetCarrots.com & Indiatimes
 Created cutting edge technology that could be integrated in
real-time across multiple technology platforms
 Allegiance Enterprise V3
 Multi-coalition& Multi-currency loyalty platform that is truly a
world class loyalty technology
 Currently Managing the entire NetCarrots technology
 Key in getting Microsoft Partner Certification for NetCarrots
 B.Sc from Delhi University & PGDCA JMI Univ.


LETS BEGIN
A WIN:WIN RELATIONSHIP!

Ashish.Merchant@netcarrots.com
+91 98671 50505

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