9. OBJECTIVES Orient career for children at early age. Introduce an Education model Preserve and improve traditional crafts of Vietnam 1 2 Help them to aware of the labor value 3 Give children chances to use money 4 5
11. CHILDREN FROM 4 TO 1O YEARS OLD They are very inquisitive about exploring the surrounding world and want to become adults. Professional skills stimulate curiosity and lead to feeling of being just like their parents. These will attract children’s participation. TARGETED CUSTOMER
12. CHILDREN FROM 4 TO 1O YEARS OLD The children at this age want to express themselves and like handmade things. The nice clothes and the modern professional skills will have attraction on them. TARGETED CUSTOMER
13. DESIGN OF VIN DRAGON PARK Hospital Television Airport Traditional crafts Parking Motel Restaurant Market Farm OFFICE Enter/Exit Fountain
14. 4. PR & MARKETING PLAN Event: “Vin Dragon’s world”
20. 4. PR & MARKETING PLAN BEFORE EVENT Activity Channel Form Quantity Time Discuss about school - family – children Target media: webtretho, afamily.vn, lamchame, chametainang Topic 4 6 -8 weeks before Write many articles about how to teach children… Target media: lamchame, Families & Children Magazine, Families Magazine, Women World Magazine Article 4 4- 6 Weeks before 1 st announcement Target media: lamchame, Families & Children Magazine, Families Magazine, Women World Magazine General media: Youth, Vietnamese women, New Hanoi, Labor, Tienphong.... announcement 1 4- 6 Weeks before Write many articles about activities in Children’s Day 1 st June 2010 General media: Youth, Vietnamese women, New Hanoi, Labor, Tienphong.... Article 3 3-4 weeks before Leaflet about the event Kid Garden &Primary school Leaflet 5000 3-4 weeks before
21. 4. PR & MARKETING PLAN BEFORE EVENT Activity Channel Form Quantity Time 2 nd announcement Target media: lamchame, Families & Children Magazine, Families Magazine, Women World Magazine General media: Youth, Vietnamese women, New Hanoi, Labor, Tienphong.... Online media: vnexpress.net, dantri.com Television: Vietnam Television; Hanoi Television Invitation, announcement Many 1-2 weeks before Poster & Bandroll Vietnam Exhibition centre for Culture & Art Poster, Bandroll 2-4 weeks before Test all areas Vietnam Exhibition centre for Culture & Art Free games 1 2 days before Make a documentary film Vietnam Exhibition centre for Culture & Art 5‘ film 1 2 days before
22. 4. PR & MARKETING PLAN EVENT Activity Channel Form Quantity Time Document film about the event Vietnam Exhibition centre for Culture & Art 5‘ film 1 All days Control chart for customers about the event Vindragon JSC Control chart 1000 Opening day Gift for customers Vindragon JSC Gift 1000 Opening day Control chart for customers about the Vindragon model Vindragon JSC Control chart 1000 All days AFTER EVENT Write many articles about the event Families & Children Magazine, Families Magazine, Women World Magazine .... Article 2 1, 2 days after event Reportage with photos Magazines for Children Reportage 2 1, 2 days after event
24. SPONSOR‘s INTEREST Gold Silver Copper BEFORE EVENT NOTE PRINT CLOTHES PRODUCTS Logo on the announcement announcement folder ✓ ✓ ✓ Logo on leaflets 5000 copies ✓ ✓ ✓ ✓ ✓ Logo on Bandroll 1m x 5m ✓ ✓ ✓ ✓ ✓ Logo on Standee banner 0,6m x 1,6m ✓ ✓ ✓ ✓ ✓ Logo on Invitation 50 copies ✓ ✓ Logo on Vindragon Website 1 year 6 months 3 months 3 months 3 months Link on Website Vindragon 1 year 6 months 3 months 3 months 3 months Interview in Documentary film - ✓ Name in the articles of General media 20 articles ✓ ✓ Name in the articles of Online media 2 báo ✓ ✓
25. SPONSOR‘s INTEREST Gold Silver Copper EVENT NOTE PRINT CLOTHES PRODUCTS Logo on every areas ✓ Logo on Gate and paticular area 3 areas 2 areas ✓ ✓ Logo on the stage‘s backdrop ✓ ✓ Logo on the gift packages ✓ ✓ Logo on uniform of area 5 areas 3 areas 1 1 1 Logo in the documentary film ✓ ✓ 1 Free department on the 1 st floor ✓ 1 Free department on 2 nd floor ✓ Introduce about the company ✓ ✓
26. SPONSOR‘s INTEREST Gold Silver Copper EVENT NOTE PRINT CLOTHES PRODUCTS Logo and name in Vin Dragon story ✓ ✓ Advertise about company in Vin Dragon story 2 pages 1 page Advertise on slide ✓ ✓ Express on opening day ✓ Thanks on main stage (outside) ✓ ✓ Thanks on television stage (inside) ✓ AFTER EVENT NOTE PRINT CLOTHES PRODUCTS Name and photos in articles of Online media 2 magazines ✓ ✓ Name and photos in articles of Genaral media ✓ ✓ Thank you letters from Vin Dragon JSC ✓ ✓ ✓ ✓ ✓
