Just for kids _ Nippon Pitch

1. 30/03/2020 Presented by Nippon Paints
JUST FOR KIDS
Online Entrainment Activity for kids and Children

2. Introduction
Just For Kids - an online Talent fest
The basic idea of this fest is to make the
kids & parents to spend more time with
each other and Come out of their gadgets
in the current tough times. Also to kill the
parents worst nightmare boredom.

3. Just For Kids
✤ Target Group - kids
✤ Target Area - Tamilnadu
✤ Objective - Identify the TALENT / INFLUENCING kid
✤ Age Group - 4yrs to 14yrs
✤ Prize Money - 3000 for Best Talent / 2000 for Best
Influencer
✤ Campaign - 20 days
✤ Daily Topic Announcement - Morning 9:00 Am
✤ Winners Announcement - After 7days
✤ Video Time Duration - 2.5 Min to 3 Min
✤ Top 5 kids AVs will be projected in LITTLE TALKS
channel.

4. Rules and Regulations of the
content
✤ Each Topic is for one day only.
✤ Only Drawing, Painting, Puppetry, Story telling , Singing and Dancing can be performed.
✤ For Drawing and Painting shoot a video of the Kid Explaining the art.
✤ Video should not exceed 3mins.
✤ Video in Tamil / English / Hindi.
✤ Everyday 5pm is the Deadline to submit the video.
✤ Video must be shot with Good Lighting.
✤ Creativity and New thoughts plays a vital role in deciding the prize winners.
✤ Garage brains holds the full rights on the content of the contest entries.

5. List of Activity
✤ DRAWING
✤ PAINTING
✤ STORY TELLING
✤ SINGING
✤ DANCING
✤ Or Any creative Forms.

6. #HASHTAG
#Nipponkids
#KidsCreativity
#createfromhome
#NipponKidstime
#storytime
#Nipponjfk
#Justforkids

7. Associate
Partners
✤ Presented By - Nippon paints
✤ Online Partner - LITTLE
TALKS
✤ Concept & Idea partner -
BIRTH MARQUE

8. List of Medium
✤ Channel Name : @Nipponjfk or
@Jfknippon (available in all
platform)
✤ Facebook
✤ Instagram
✤ TikTok
✤ Youtube

9. Deliverables
✤ Nippon logo water mark in all AV’s & posters.
✤ Daily announcing the competition in YouTube channels
( will cross promote it in different platforms ) - 1 Million
people.
✤ AV’s content - 100 kids and family AV’s (one year
influencing emotional content will be generated).
✤ Influencers mention about our brand name.
✤ In digital space we will be the talk of the town (the reach for
our brand will be unpredictable).
✤ Nippon can generate a lot of content through this campaign.
✤ Eg : Sample topic - Nippon toy ( kids can paint Nippon toy
and write captions about our product ).
NOTE - **Nippon can identify lots of MAGIC & SURPRISE in
this campaign.

10. Conclusion
End of the contest. This will make the
parents to explore their kid's talent and
the kids to get connected with the parents
and showcase their skills to the society.

12. “Every sunset is an OPPORTUNITY to reset.”
–Richie Norton
Contact : +91 9500666668 / 98402 36236