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Contents of the research report
Contents of the research report
1. Title page
2. Table of contents
3. Executive synopsis
4. Introduction
5. Methodology
6. Objectives-research design- data collection method-
sampling- field work-analysis and interpretation
7. Limitations
8. Findings
9. Conclusions and recommendations
10. appendix
11. bibliography
Requisites of a good research report/
Principles of report preparation
1. Easy to follow
2. Clarity
3. Conciseness
4. Objectivity
5. Stress on practical report
6. Accuracy
7. Completeness
8. Different typography
Types of report
• 1.basic report
• 2.reports for publication
• 3.technical reports
• 4.reports for executives

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Advanced Marketing Management Class 7

  • 1. Contents of the research report
  • 2. Contents of the research report 1. Title page 2. Table of contents 3. Executive synopsis 4. Introduction 5. Methodology 6. Objectives-research design- data collection method- sampling- field work-analysis and interpretation 7. Limitations 8. Findings 9. Conclusions and recommendations 10. appendix 11. bibliography
  • 3. Requisites of a good research report/ Principles of report preparation 1. Easy to follow 2. Clarity 3. Conciseness 4. Objectivity 5. Stress on practical report 6. Accuracy 7. Completeness 8. Different typography
  • 4. Types of report • 1.basic report • 2.reports for publication • 3.technical reports • 4.reports for executives