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Advanced Marketing Management Class 3
1.
Nature of marketing
research
2.
1.Marketing research is
an input to decision making
3.
2. MR is
a continuous process
4.
3.MR in interdisciplinary
in nature
5.
4.MR is descriptive
6.
5.MR is exploratory
7.
6.MR is predictive
8.
8.MR gives meaning
to data
9.
9.MR is gathering
information
10.
10.MR is a
team work
11.
11.MR is a
profession
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