search engine optimization done for the school project

1. Podar Jumbo Kids
Marketing Strategy & Plan

2. Our Objective
• To make Podar Jumbo Kids a Pan India Brand
• Top-of-Mind Awareness (TOMA) in its sector
• To maintain quality and integrity of the brand
through ‘KIDUCATION’ & ‘EYFS Curriculum’

3. Target Audience
• Target Audience
– Age Group: Above 21 years
– Income Group, Business Class
– Parents & Teachers, Women Workforce
– Education Forums, Events & Trade shows
– Home grown Pre-schools
– Investors, Financers, etc.

4. Various Mediums used by
Competitors

5. Marketing Strategy
Social Media
•Facebook
•Twitter
•Linked IN
•Blogs & PR
Digital Media
•Google Ad words
•Search Engine Marketing (SEM) / Search Engine Optimization (SEO)
•Presence in franchisee portals and its affiliates
•Email & SMS
Print & Event
•Newspaper (Regional & Local)
• Leaflets, Brochures, Standees, Referral Programs
•Corporate Advertisements & Tie Up

6. Social Media
• Facebook / Twitter/ LinkedIn
– Monthly post on all our official social networking sites
– Advertisements on sites with specific target audience /
Demographic profiles
– Conversation with groups/forums about business
opportunities
– Discussion on LinkedIn groups such as Franchise India,
Franchisee Bazaar, et al
• Blog
– Share blogs by Swati Ma’am
– Dedicated newswire by PR
• Email & SMS
– Quarterly activity for parents through Emails & SMS

7. Digital Media
• Google Adword: It’s a pay per click system (PPC)
where every hit/search on the Google for our
product can be accounted for.
• Search Engine Optimization (SEO): We need to create
our business related to our brand to attract more
opportunities.
e.g. If anyone writes a word ‘franchise’ then Podar
website needs to be one of the best results found to
the crawlers.

8. TVC, Print & Events
• Television Video Commercials (TVC) - Corporate TVC
of Podar Jumbo Kids and its business
Example: How can one be a part of PJK Franchise?
• Print Ads – Newspaper (Local & Regional) /
Advertorials (Paid or Free)
• Tie Up – To have presence in all franchisee forums.
Tie up with education forums which will help us to
gain more market share

9. Calendar
Months Activity
June SEO, Social Media, Newsletter
July SEO, Social Media, Blog, PR
August SEO, Social Media, Newsletter
September SEO, Social Media, Email Campaign, SMS
October SEO, Social Media, Print, TVC, Radio
November SEO, Social Media, Blog, PR
December SEO, Social Media, Newsletter, Blog, PR
January SEO, Blog, Social Media, PR
February SEO, Social Media, Print, TVC, Radio
March SEO, Social Media, Print, TVC, Radio
April SEO, Social Media, Blog, Email Campaign, SMS, PR
May SEO, Social Media, Blog, PR

10. Ongoing Activities
Google+ Post Facebook Franchisee Form Link

11. Ongoing Activities
LinkedIn Post LinkedIn Official Page

12. Ongoing Activities
Promotion of ‘Kiducation’ Blog, Video & Franchising opportunity
OLX YouTube Link Blog Post

13. Ongoing Activities
Leads Database