Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
9 MARKETING STRATEGIES 
WE CAN LEARN FROM DISNEY PRINCESSES
SNOW WHITE 
Put consumers ahead of self-indulgence 
Through Snow White, we see how being fair wins out over the selfishnes...
AURORA 
Don’t wait for results to happen for you; make them happen 
Aurora sleeps through much of Sleeping Beauty, and wai...
BELLE 
Be the first to embrace new technology 
Belle is the only person who sees that the seemingly scary beast has someth...
JASMINE 
Be honest with consumers and be true to who you are 
Through Jasmine and Aladdin’s troubled relationship, we can ...
POCAHONTAS 
Use the ‘always-on’ culture to open up consumers to new experiences 
“We are all connected to each other,” Poc...
ARIEL 
Take risks and do something different 
Ariel wasn’t content with just sticking to the easy path of being a mermaid,...
RAPUNZEL 
Take time to develop your skills and strategy 
By being trapped in the tower for so many years, Rapunzel learnt ...
TIANA 
The first idea is rarely the best one 
During the Princess and the Frog, Tiana found that you may have to kiss a fr...
CINDERELLA 
Teamwork is best 
Cinderella shows us that through working with others you can achieve the best work (she did,...
YOUR PRINCESS MOMENT AWAITS… 
So whether it’s kissing frogs or falling in love with a beast, there’s a lot you 
can learn ...
Upcoming SlideShare
Loading in …5
×

MARKETING STRATEGIES WE CAN LEARN FROM DISNEY PRINCESSES

23,246 views

Published on

Marketing 101 tips from Disney Princesses

Looking for simple answers to digital marketing? Here are 9 strategies you can learn from Disney princesses.

Published in: Marketing
  • Thanks for the share, Out of interest have you used https://notifia.io/ at all for marketing automation?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • cool
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Customericare glad you enjoyed them. It's always good to hear from our viewers.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Fun and useful slides!
    Thank you for the great advice and I love the design on the princesses :D
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

MARKETING STRATEGIES WE CAN LEARN FROM DISNEY PRINCESSES

  1. 9 MARKETING STRATEGIES WE CAN LEARN FROM DISNEY PRINCESSES
  2. SNOW WHITE Put consumers ahead of self-indulgence Through Snow White, we see how being fair wins out over the selfishness and vanity of the wicked Queen. So instead of blowing the budget on a shiny new interface that just looks pretty, spend some time on User Experience, to make sure people can do what they need to 1
  3. AURORA Don’t wait for results to happen for you; make them happen Aurora sleeps through much of Sleeping Beauty, and waits for Prince Philip to break her curse. Really, we should strive to do the opposite of Aurora - we should take charge of our own destiny. What Sleeping Beauty should have done is try some A/B testing, and improved SEO and keyword rankings on her blog for lead generation 2
  4. BELLE Be the first to embrace new technology Belle is the only person who sees that the seemingly scary beast has something more to offer. It’s easy for us to be scared of the unknown and shy away from new opportunities. We should be ready to embrace the unknown, be the first to see the good that new developments have to offer, and look to see how we can make the most of them 3
  5. JASMINE Be honest with consumers and be true to who you are Through Jasmine and Aladdin’s troubled relationship, we can see the pitfalls of dishonesty. Aladdin tries to be someone he’s not and lies to Jasmine on more than one occasion. But each time Aladdin’s deceit ends up backfiring on him -he only defeats Jafaronce he accepts who he is. As brands we should always be honest with consumers and be true to who we are. When we try to be something we’re not, consumers will see through the inconsistencies and the trust will be broken 4
  6. POCAHONTAS Use the ‘always-on’ culture to open up consumers to new experiences “We are all connected to each other,” Pocahontas tells John Smith. Pocahontas was able to teach John Smith to see colours in the wind, and hear voices that changed his perspective on life. Through the ‘always-on’ culture we’re now in, everyone is connected, all the time. It’s down to us to open up consumers to new ideas and content, and allow them to experience more through technology 5
  7. ARIEL Take risks and do something different Ariel wasn’t content with just sticking to the easy path of being a mermaid, she wanted more -to venture out and explore another world. She was ready to make sacrifices and fight to get her happily-ever-after. It’s worth taking a risk and trying something different; it most likely won’t be the easiest route to take, but the payoff can be even greater in the end 6
  8. RAPUNZEL Take time to develop your skills and strategy By being trapped in the tower for so many years, Rapunzel learnt the art of patience. In that time she was able to focus and develop skills, and a strategy, that would help her in the long run (i.e. find a way to escape the tower). By spending some time building up a skill set, or creating a solid strategy, we’ll then be able to put them to use and achieve great things 7
  9. TIANA The first idea is rarely the best one During the Princess and the Frog, Tiana found that you may have to kiss a frog or two if you want to find your prince. So while we’ll often find that the first ideas we have may not be the best, by re-designing, re-writing, and testing, we’ll be able to find the perfect idea that will produce the best results 8
  10. CINDERELLA Teamwork is best Cinderella shows us that through working with others you can achieve the best work (she did, after all, show up to the ball wearing one epic outfit, and with a swanky ride). So rather than trying to take on too much ourselves, we should welcome the skills and knowledge of others if we want a project to succeed and steal the show 9
  11. YOUR PRINCESS MOMENT AWAITS… So whether it’s kissing frogs or falling in love with a beast, there’s a lot you can learn from watching Disney films… After all, deep down, who doesn’t dream of being a bit more like a Disney Princess? Emma Caswell is a Content Planner at Digital Annexe @DigitalAnnexe | +44 (0)845 456 6042 | emma@digitalannexe.co.uk digitalannexe.co.uk

×