Using facebook to grow your business


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Using facebook to grow your business

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Using facebook to grow your business

  1. 1. Sieu thi dien may Viet Long - ©Fluid Studio, 2009
  2. 2. p 801 295 9820 f 801 951 5815www.fluid-studio.net1065 South 500 WestBountiful, Utah 84010
  3. 3. Before we begin . . .I am a firm believer in principles—out of the chute, you should know there is no “silver bullet”
  4. 4. Social media isjust one tool inthe toolbox
  5. 5. We all havea circle ofinfluence. Circle of Concern What you care about.People areinfluencedby those theytrust What you can do something about. Circle of Influence
  6. 6. People do notwant to besold to—theywant tointeract andbe heard
  7. 7. You cannotcontrol theconversation,but you canparticipatein it
  8. 8. Although socialmedia is “one-to-many” broadcastmarketing, atthe end of the day real resultswill occur when“one-to-one”relationships areformed
  9. 9. The 4 P’s ofmarketing(product, price,place, promotion)still exist, but the 3R’s (relevant, real,responsive) arerising quickly in aweb 2.0 world, andwill result in a 4thR—relationship
  10. 10. Side-by-side comparison
  11. 11. Side-by-side comparison— Facebook detail
  12. 12. Demographics of Facebook users
  13. 13. Demographics The number of Americans overof Facebook ages 35, 45, and 55 on Facebook isusers growing fast. In the last 90 days alone, the number of people over 35 has nearly doubled. There are more Facebook users ages 26-44 than 18-25 today.
  14. 14. Demographicsof Facebookusers
  15. 15. Demographicsof Facebookusers
  16. 16. Demographicsof Facebookusers
  17. 17. 11 Business Benefits of Using Facebook Applications Compliments to
  18. 18. 11 Business 1. BrandingBenefits ofUsing Facebook Facebook can be a great resourceApplications for generating brand awareness. It can help build relationships with your prospects and clients.
  19. 19. 11 Business 2. Customer EngagementBenefits ofUsing Facebook Using Facebook applications canApplications be a great way for communicating promotions, contests, and events.
  20. 20. 11 Business 3. Drive Web TrafficBenefits ofUsing Facebook Facebook can act as a portal pointApplications for driving traffic to your site and other online properties.
  21. 21. A breakdownof thepopularity ofFacebookapplications
  22. 22. 11 Business 4. Reputation ManagementBenefits ofUsing Facebook Facebook can be a useful tool forApplications listening and responding to what users are saying about you and your brand.
  23. 23. 11 Business 5. New Customer AcquisitionBenefits ofUsing Facebook Facebook provides an opportunityApplications to find consumers you may have not otherwise discovered (based solely on their interests and affinity alignments).
  24. 24. 11 Business 6. AdvertisingBenefits ofUsing Facebook You can drill down and advertiseApplications just to the target audience that has the demographic footprint you desire.
  25. 25. 11 Business 7. Client RetentionBenefits ofUsing Facebook Facebook provides anotherApplications communication point to build a strong relationship with your consumer.
  26. 26. 11 Business 8. Access to the social world andBenefits of its inherent value (the "in" factor)Using Facebook Consider the following scenario: a potentialApplications prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their opinion and could end up being one of many deciding factors as to why the prospect selects you over a competitor. The perception that Facebook is "in" and the fact that you are using Facebook could help influence the perception of your brand.
  27. 27. 11 Business 9. The Viral EffectBenefits ofUsing Facebook Nothing attracts a crowd like a crowd.Applications And Facebook is attracting quite the crowd . . .
  28. 28. 11 Business 10. Feedback MechanismBenefits ofUsing Facebook Using Facebook and the variousApplications applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.
  29. 29. 11 Business 11. Build Business Use CasesBenefits ofUsing Facebook Facebook can provide you withApplications an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
  30. 30. According to a “Social media sites continue to bestudy released an important source of communityin January 2009 connection, and savvy retailersby Rosetta, an are reaping the benefits ofinteractive Facebook’s rapid extension into newmarketing agency, demographics, such as Gen X and59 of the 100 seniors,” said Adam Cohen, partnertop retailers with Rosetta’s consumer goods andhave a Facebook retail practice.presence.
  31. 31. General Tips The most effective Facebook fan pages are updated on a regular basis with new content.
  32. 32. General Tips If theres actually evidence that the page administrator is visiting regularly and interacting with the community, the more engaged fans will be (check out the wall on Dells page).
  33. 33. General Tips Facebook pages work best when their less about "me, me, me" and more about "you, you, you" (customer-centric).
  34. 34. General Tips Be a good member of the community: promote others even more than you promote yourself. Linking and promoting others is a nice way to show you care about others and can set you apart as an “expert” in the field.
  35. 35. General Tips The creative material of your message should be something that people want to share virally with others. Make it newsworthy, controversial, timely, immediately useful, or even humorous.
  36. 36. General Tips Dont spam—wrap your self-promotion in something of value to others.
  37. 37. Tostitos on 0 to 17,000+ fans in one monthFacebook:Case Study
  38. 38. Tostitos on The concept was simple. Get theFacebook: most rabid, dyed-in-the-wool fans toCase Study compete against each other for the chance to win a $100,000 scholarship for their school.
  39. 39. Tostitos on Tactic:Facebook: Create a Facebook application thatCase Study collected fans’ info., a short paragraph about why they should be selected, and a photo showing their school spirit.
  40. 40. Tostitos on Two teams were selected a few weeksFacebook: later, and they began a cross-countryCase Study challenge that started in NYC and ended at the Tostito’s Fiesta Bowl on game day. Throughout the challenge, they were filmed and wrote updates about their experience on the Facebook fan page.
  41. 41. Tostitos on Results:Facebook:Case Study 17,779 people became fans of the Facebook page 56,531 page views 39,477 unique visitors 597 wall posts 1098 entries with photos for the contest 1925 entries to the contest were shared with a friends
  42. 42. Tostitos on Success Tip #1Facebook:Case Study Give users value Aside from the $100k scholarship (which is admittedly a clear value), Tostitos had high entertainment value. People flocked to the site.
  43. 43. Tostitos on Success Tip #2Facebook:Case Study Invite (and unite) a community Facebook was a natural fit for this promotion. The first big spike on the fans chart above happened after the schools were announced. When the page first launched, Tostitos had to cast a somewhat wide net with their ad placement. After it was announced on December 7 that Ohio State and University of Texas were the two competing schools, Tostitos refined their ad target down to just current and alums of those schools.
  44. 44. Tostitos on Success Tip #3Facebook:Case Study (New) content is king! The next big spike in traffic can be brought attributed to status updates. Once the race began, the page lit up with new content on a very frequent basis. This created news feed items and gave fans a reason to come back to the page. Graphics and content were updated often. Engagement. Engagement. Engagement. There is no substitute.
  45. 45. 30+ apps for doing business on Facebook
  46. 46. Top 10 business applications for Facebook
  47. 47. Using a "widget" to promote your business
  48. 48. Widgets Widgets are like portable websites that operate with the same functionality as the host site but can be embedded into a blog, webpage, or other internet property. This is an optimal tool for lead generation that can attract clients from diverse demographics.
  49. 49. What does a Big Brothers Big Sisters of Utahwidget look likeand how does itfunction?
  50. 50. What does a United Waywidget look likeand how does itfunction?
  51. 51. What does a National Multiple Sclerosis Societywidget look likeand how does itfunction?
  52. 52. What does a Rhodes Rollswidget look likeand how does itfunction?
  53. 53. What does a Widgets are viral!widget look likeand how does itfunction?
  54. 54. p 801 295 9820 f 801 951 5815www.fluid-studio.net1065 South 500 WestBountiful, Utah 84010