1. FINAL PROJECT
Professor Catalin Zidaru
Student Aliaksandra Rabtsava
December 16,2014
Client: The Museum of Modern Art (MoMa)
Mission statement: Founded in 1929 as an educational institution, The Museum of
Modern Art is dedicated to being the foremost museum of modern art in the world,
by establishing, preserving, and documenting a permanent collection of the highest
order that reflects the vitality, complexity and unfolding patterns of modern and
contemporary art.
Exhibition of Martin Scorsese:
“SIMPLE IS HARD”

2. When we think about Martin Scorsese, what are the first images and thoughts that
come to our mind? Is it a specific movie or a scene of his, a character or an actor
that he introduced in his works? Or may be it is a picture of him enthusiastically
generating ideas during the movie-shooting?
My goal for the exhibit “Simple is hard” is for each and every visitor to find what it
is,that he/she envisions when thinking about Martin Scorsese, at the same time
adding more information focusing on his best works and understanding his words
“Sometimes when you’re heavy into the shooting or editing of a picture, you get to
the point where you don’t know if you could ever do it again. There’s no such
thing as simple. Simple is hard”.
By no means, the exhibition makes an attempt to have a final say on a career that’s
far from over. Instead, it’s like the beginning of an adventure, a digging into the
depths of an incomplete creation.
WHO: Martin Scorsese is an American icon. If there ever were a quintessential
American director that captured Americana so well throughout his whole career, it
would be Martin Scorsese.
Martin Charles Scorsese is an American film director, screenwriter, producer, actor,
and film historian.He was born November 17, 1942, in Flushing, New York. Martin
Scorsese is known for his gritty, meticulous filmmaking style. Scorsese’s passion
for films started at a young age, as he was an 8-year-old pint-sized filmmaker. In
1968, he completed his first feature-length film, Who’s That Knocking at My
Door?, but it wasn’t until he released Taxi Driver nearly 10 years later that he
skyrocketed to fame for his raw formula of storytelling.
Scorsese was raised a devout Catholic and even entertained the idea of entering the
priesthood before deciding to pursue filmmaking instead. Although his parents
“didn’t get” his mania for movies, Scorsese felt he was headed in the right
direction when a 10-minute comedy short earned him a $500 scholarship to New
York University.After completing his MFA in film directing at NYU in 1966,
Scorsese briefly worked at the university as a film instructor.
In 1973, he directed Mean Streets, his first film to be widely acknowledged as a
masterpiece.The film showcased elements that have since become trademarks of
Scorsese’s filmmaking: dark themes, unsympathetic lead characters, religion, the
Mafia, unusual camera techniques and contemporary music. Directing Mean

3. Streets also introduced Scorsese to Robert De Niro, sparking one of the most
dynamic filmmaking partnerships in Hollywood history.
The past decade has also highlighted a renewed vigor in Scorsese’s feature-film
offerings. Leonardo DiCaprio has become Scorsese’s go-to actor for lead roles,
starring in Gangs of New York (2002), The Aviator (2004), The Departed (2006)
which won Scorsese his first Best Director Oscar—and Shutter Island (2010).
WHAT: “SIMPLE IS HARD”(name of the exhibit)
-Some episodes from the director`s documentary and some of the scripts/drafts of
his most recognizable movies to be able to penetrate into his thoughts and
understand even in more details what he wanted to deliver making this or that
movie;
-A special guest, whose career was influenced a lot by Martin Scorsese and who
has worked on 5 movies with him;
-Martin Scorsese himself will appear at the press-conference,which will take place
towards the end of the exhibition;
WHY:Martin Scorsese is a significant figure,whose body of work has spanned
from the late 1960s to the present day,making him America`s greatest living
director.
Answering the question “WHY” from my own prospective, i can say,that this
producer hooked me,because i believe in my brother, who has always wanted to be
a director/producer and a cameraman in Hollywood. I`ve always been close with
my brother, but now, living in different countries our relationships became even
warmer and more important to me. He is 7 years older, so since i can remember
myself I have always heard about his dream becoming a Hollywood director and
my mom always supported him, so did I.My brother followed his dream and
graduated from a Film Academy in Minsk. Unfortunately, in Belarus( my home
country) film industry is not as developed as it is in the USA, but my brother is
mostly happy with what he does working on a popular TV-channel, shooting
weddings and sometimes scenes for russian movies with a hope to get bigger
opportunities in his career.
Reading Martin Scorsese`s biography and his way of becoming who he is today, i
think of my brother and want to encourage him by telling about this American
icon.
TREATMENT:

4. As we enter the exhibit we hear a contemporary music, the one that is often used
by the director in his movies. Young ladies in official dresses are welcoming all the
guests handing out the booklets with Scorsese`s short biography and filmography.
The big room is very light and spacious, gives the feeling of freedom, helping us to
feel the way Martin Scorsese felt making his movies. First,we see pictures of
Martin in his 20-30th (the beginning of his career) telling us about his first works.
Then we are moving to another part of the room and can learn about his life within
the next 20-30 years with the highlights on the most popular events and
achievements in his career. All this pictures are hanging on the white walls; we see
him in school, shooting movies, receiving awards as well as photos with other
celebrities.
On entering another room we can see 5 tablets on stands,where we can see the
producer`s scripts and storyboards with his own handwritten notes, diagrams and
other various scribblings to give us an idea of his specific method of crafting every
single shot in his works. Moreover, we are able to watch some episodes from his
most popular movies as well as most captivating trailers on a big screen.
Throughout the exhibition we can see 5 persons with special badges, designated to
answer our questions and talk to us about Martin Scorsese`s life and works. On the
whole the atmosphere is very relaxed and appealing.
The highlight of the exhibit will be a press-conference involving Martin Scorsese
himself and Leonardo DiCaprio. This part of the exhibit will take place around 6
pm and a medium-size conference room will be set up for this. There will be
journalists from TV-channels, magazines and newspapers.
DEMOGRAPHIC:
SEX: Male and Female
Age Range: 18+
Income level: Any
STYLE:
1. The style is both documentary and informative
2. There will be vulgar words and sexual scenes in the episodes.
3. There are no political factors or taboos to consider
SCRIPT
1 EXT. MOMA/ 53rd street between 5th and 6th ave.

5. On the day of the event along the 53rd street between avenues 5 and 6 on both
sides there will be pointers attached to polls inviting people to the exhibition and
showing the direction. There will be a picture of Martin Scorsese on it, the name of
the exhibit “Simple is Hard”,the time and a brief description of what to expect at
the event including special guests. Getting closer to the museum itself the visitors
will already hear a pop music playing, there will be a big horizontal poster at the
entrance “SIMPLE is HARD”, the doors will be wide open and 2 young ladies
wearing black skirts, white blouses and special badges will be welcoming all the
guests and handing out the booklets with Scorsese`s short biography and
filmography.
Ladies giving out the booklets:
-”Welcome to Martin Scorsese`s exhibition “Simple is Hard”. Here is a booklet
with all the needed information for this event. If you have any questions,please do
not hesitate to address them to us or young men in suits with badges.”2INT.
MOMA / WELCOMING HALL / DRINK
2. INT. MOMA / WELCOMING HALL / DRINKS
As people proceed inside of the building, they will first find themselves in a
medium size room with a pop music playing quite loudly,making the atmosphere
relaxed, so that the visitors feel free to mingle and be able to perceive the
exhibition. The color of the walls is tan, which symbolizes elegance and trust.
There will be hanging posters of Scorsese`s most recognizable movies on it. This
room will have a little bar, where 3 bartenders will be glad to provide the guests
with drinks.
catalin: what exactly do you mean by “perceive the exhibition”? this is very broad
3 INT. MOMA / A HALLWAY / INTRODUCTION
In order to go further, the visitors will walk through the hallway. It has very light
walls and high ceilings, but it`s dark there, so all the guests will focus on are 2 big
plasma screens on both sides featuring Martin Scorsese`s documentary. I am giving
this room a special purpose: an introduction and helping the guests to tune in the
desired fashion.
catalin: what is the documentary about?
4.INT.MOMA / EXPOSITION #1
Walking with the drinks to the next room visitors will appear in a big spacious
room/hall with high ceilings and white walls, it can fit about 400 people. 4 music
speakers are set up in the corners of the room playing contemporary music.

6. One side of the room is devoted to Martin`s life in his 20-30th and the beginning of
his career as a director. It has 70 pictures on the wall,all of them telling us his
story,showing his life in specific situations and some of them have paragraphs next
to them with more details and explanations. On the other side of the room there are
about 70 pictures as well; they are narrating the visitors about the continuation of
his career: Martin during the movie shoots, most successful movies, received
awards. Besides, there will be pictures making an emphasis on the correlation of
M. Scorsese with the famous actor- Leonardo DiCaprio,whose career was
influenced by Martin a lot.
Leaving this room, I would like every visitor to feel like they gained more
information about Scorsese`s life, more details about the process of a movie
making and have a clear understanding of how much effort Martin put in order to
become who is is today.
catalin: is there a specific you would like your audience to go through these
segments? if so, how are you planning on doing that? or will the people just walk
in and first see whichever segment they choose to
5. INT. / VIDEO ROOM / EXPOSITION #2
This room is a little smaller then the first one, 3 walls are white and one is of a
green color,which gives the feeling of freshness, new ideas and growth. The light is
muted. There are 5 tablets on stands,which show the producer`s scripts and
storyboards with his own handwritten notes, diagrams and other various
scribblings to give a visitor an idea of his specific method of crafting every single
shot in his works. No music is played, since there is a big screen on the green wall
featuring episodes from his most popular movies as well as the most captivating
trailers.
In the rooms with expositions #1 and #2 there are 5 young men in suits with
special badges, designated to answer visitors` questions and talk to them about
Martin Scorsese`s life and works. In this room they also help to operate the stands
if needed.
6. INT. / PRESS CONFERENCE ROOM
The climax of the exhibit will be a press-conference involving Martin Scorsese and
Leonardo DiCaprio. This part of the exhibit will take place in a big conference
room. It is located on the second floor,where people can get taking nice spiral
stairs. The number of visitors,who can attend this part of the exhibit is limited.

7. They are the first 100 people to get the tickets online and 100 to get it on the day of
the event. The press-conference will be held about 1 hour.
catalin: what are the remaining 300 people supposed to do? you had 400 people in
scene 4
There will be set up a stage with tables,chairs and microphones for the main
guests. The closest area to Martin and Leo will be separated by special signs,
where there will be journalists and correspondents from TV-channels, magazines
and newspapers.
These special guests will be introduced by one of the members of the staff:
– Welcome everyone. Let us introduce to you Martin Scorsese, an American film
director, screenwriter, producer, actor, film historian and Leonardo DiCaprio,a
famous actor, who Martin S. has worked with on 5 great movies and whose life he
influenced enormously.
7. INT./ EXT./ HALL LEADING TO THE EXIT OF MOMA
The visitors won`t leave the exhibit unnoticed. During the last hour of the
exhibition, on exiting the building they will feel like they are celebrities. First of
all, because they will be standing on the red carpet, there will be a background
stand and the journalist with cameramen will be asking them to share their
opinions and impressions after the exhibition.
Secondly, they will be thrilled to see that there will be a panel of VIP guests near
the exit as well. Steven Spielberg, Francis Ford Coppola and Robert De Niro will
be giving interviews on the evolution of Martin Scorsese, which will projected
both in the rooms and live on CNN,FOX and CBS.
Scene 1 :
-location : 53rd street between 5th and 6th ave.
-cast/staff: 2 young ladies
-dialogue: Ladies giving out the booklets and talking with the guests:
”Welcome to Martin Scorsese`s exhibition “Simple is Hard”. Here is a booklet
with all the needed information for this event. If you have any questions,please do
not hesitate to address them to us or young men in suits with badges.”
-estimated duration of the scene : while walking along the street
-A/V requirements : speakers
-set design and props : polls,pointers, poster “Simple is Hard”, booklets with
Scorsese`s short biography and filmography,

8. -costumes/make-up/wardrobe : identical clothes for all the young ladies-staff
members, light make up, hair is in the bun, badges
Scene 2:
-location : INT. MOMA / WELCOMING HALL
-cast/staff: 2 young ladies
-estimated duration of the scene : it`s up to the visitors
-A/V requirements : speakers
-set design and props : tan walls is tan,symbolizing elegance and trust, posters of
Scorsese`s most recognizable movies on it, a bar, drinks, 5 tall round table
-costumes/make-up/wardrobe : identical clothes for the bartenders, badges
Scene 3 :
-location : INT. MOMA / HALLWAY
-estimated duration of the scene : the documentary is 10 minutes, covering the
highlights of Martin`s biography
-A/V requirements : 2 plasma screens
-set design and props : light walls and high ceilings
Scene 4 :
-location : INT.MOMA / ROOM 1
-cast/staff: 3 men designated to answer visitors` questions
-estimated duration of the scene : 20-60 min.
-A/V requirements : 4 speakers
-set design and props : white walls, 140 pictures of Martin Scorsese`s life and
works,
-costumes/make-up/wardrobe : staff members are in identical classic white and
black outfits, badges
Scene 5 :
-location : INT. / VIDEO ROOM /
-cast/staff: 2 designated to answer visitors` questions
-estimated duration of the scene : 20-60 min.
-A/V requirements : 1 plasma screen, 5 stands with tablets
-set design and props :3 white walls and one is of a green color,which gives the
feeling of freshness, new ideas and growth;
-costumes/make-up/wardrobe : staff members are in identical classic white and
black outfits, badges
Scene 6 :

9. -location : INT. / PRESS CONFERENCE ROOM
-cast/staff: Martin Scorsese, Leonardo DiCaprio, 3 Staff members, 5 security
guards
-dialogue: – Welcome everyone. Let us introduce to you Martin Scorsese, an
American film director, screenwriter, producer, actor, film historian and Leonardo
DiCaprio,a famous actor, who Martin S. has worked with on 5 great movies and
whose life he influenced enormously.
-estimated duration of the scene : 60 min.
-A/V requirements : speakers, microphones
-set design and props : stage, 3 tables, 6 chairs, separation signs
-costumes/make-up/wardrobe : identical clothes for all the staff members, badges,
black outfit for security guards
Scene 7 :
-location : INT./ EXT./ HALL LEADING TO THE EXIT OF MOMA
-cast/staff: Steven Spielberg, Francis Ford Coppola and Robert De Niro, 5 security
guards, 3 cameramen
-estimated duration of the scene : 60 min.
-A/V requirements : speakers, projector lights, microphones, 2 cameras, 1
photocamera
-set design and props : red carpet, background stand
-costumes/make-up/wardrobe : black outfit for security guards
Licensing and Legalities
■ Copyright for music playing in scenes 1,2,4 from BMI.
■ Permission to set up the polls in the street and to have alcoholic drinks in the
museum
■ Employment Agreements
■ Personal/ Guests Release forms
■ Location agreement form
The elements used for the exhibition
Scene 1
Stereo Sound
The music is expected to be heard by people almost throughout the whole street
and they will be able to localize the direction of the sound. It won`t be too loud and

10. annoying, but it will be of a good quality and distinctive, so that even being not
close to the museum itself, people can already anticipate something captivating
coming closer.
Lighting
3 small light projectors will be above the poster “Simple Is Hard”, so that when it
gets darker, people could still be able to see it and it would draw their attention.
Scene 2
Sound
There will be a mixture of lots of sounds, since it is a “mingling area”. A pop music
will be playing as a background.
Lighting
There will be a panel of purple lights above the bar to make it standout.
Scene 3
Stereo Sound
The 2 plasma screens showing the documentary is the zest of this hallway and
whatever is on it should be perceived the right way, which is possible with the right
high quality sound. Stereo sound in this room will create the illusion of space and
dimension, which will give the documentary a decent weight and significance.
Acoustics
This hallway has high ceilings, stone walls and no furniture, rugs or curtains, so the
sound will hit its hard surfaces and little of it will be absorbed. The reflected sound
will be loud, and bouncing off the surfaces it will sound brighter and sharper .
Lighting
The light will be muted since the attention of the audience will be on the screens.
Scene 4
Sound
The music will be played as a background, so that it does not distract the audience
from the pictures and they could communicate with each other and stuff members.
Lighting
It is light in the room, so that the visitors could easily behold all the pictures. Apart
from all the small lights along the perimeter of the room, there will be a big high
chandelier (very close to the ceiling) to make the room look pure and give it the
needed importance.
Scene 5
Stereo Sound

11. Stereo sound is important here as there is a big screen featuring certain episodes
from the movies. It provides the visitors with a sense of depth, a spatial awareness
of the visual image ( scenes from movies and trailers) and sound. However, this
sound will be a background one for those focusing on the tablets.
Sound
Together with stereo sound coming from the screen there will be softer and more
quiet sounds coming from people using the tablets and possibly talking with stuff
members. This room is for both purposes, to use the stand and to watch everything
that is on the screen.
Reverberation
Reverberation is important here since there will be a mixture of different sounds
and they should be distinctive.
Scene 6
Sound/Acoustics
The sound in the conference room is extremely important, since there will be a lot
of speaking. It is expected that the audience won`t have any problems
understanding what the guests are saying. The conference room will require some
more of upholstered furniture and acoustic panels to reduce acoustic reflections.
Audio Mixer
Since there will be a mixture of different sounds, an audio mixture will be used to
control all of them coming from different sources.
Lighting
Lighting is important because it will affect the video and how the guests( their
make up, clothing etc) will appear on the camera. The stage will be more lighted
then the other part of the room. A couple light projectors will be set up.
Microphones
Different kinds of microphones will be used in this scene.
Shotgun microphone will be used to pick up sound from the distance.
Directional microphones will be set up right on the tables as they pick up the sound
directly in front of it.
Besides, there will be back up directional microphones in case the main ones fail.
Scene 7
Microphones
Handheld microphones will be used by journalists to interview both the VIP guests
and the visitors.

12. Camera microphones will be needed as well for the interviews.
Lighting
Lighting is important here, since focusing on the the red carpet, it will give it
importance and fabulosity. The correct lighting will make people look good on the
camera both for pictures and video.
WEBSITE INFORMATION
Goals
The main goal of the website is to inform, then advertise and as a result of that-
sell. The website will help to increase awareness about the director and give
detailed information for those who are interested; it will advertise the exhibition,
thus attracting more visitors.
Demographics
The demographic of this website will be focused on people who are interested in
directing, shooting movies as well as people, who love Martin`s movies. Age 15-55
mostly.
Timing
Taking into consideration that the budget is not a problem, I would give the
website 6 weeks. All the needed professionals will be hired and the timeframe for
them will be 1 months; it will include building and testing. I’m leaving 2 extra
weeks in case I don’t get what I expected and there is time to fix it,since launching
itself is a fast process.
Design
The User Experience Design will be used. I think it is very important to examine
how the user feels; when it comes to feelings, it is so hard to resist, that is why
exactly this model will be great for this kind of website. Plus, it will be easy and
quick to navigate,pleasant to look at and reliable.
The wireframe and site map
The wireframe will be created and presented as sketches on a whiteboard by
business analysts, user experience designers, developers and visual designers.
Information:
Once opening the website, the user will see Martin`s Scorsese`s picture, there will
be music playing, one of those that he usually uses in his movies, so his fans will
definitely recognize it and already feel closer and more involved in the exhibition.

13. On both sides there will be quotes by Martin and also by other famous people
talking about him(Martin).
Interface
1)Home
■ About the Exhibition
■ Event details
2) Martin Scorsese
■ Biography
■ Awards
3)Media
■ Movie Gallery
■ Pictures
4)Social Media
■ Agenda magazine
■ GO magazine
■ Facebook
5)Contact Info
***-added information
Documentary
Will be done by our documentary filmmaker, it will be somewhat like :
https://www.youtube.com/watch?v=6r-dhXhUcIk
Sending out press-releases to media 2-4 weeks prior to the event.
(CNN,FOX, CBS, New York Times, New York Magazine).
A panel of guests will include:
Steven Spielberg, Francis Ford Coppola and Robert De Niro, there are all people
who worked with Martin closely and will discuss the evolution of Scorsese.
Additional elements, photography and video coverage will be provided.
1 plasma screen, 2 tablets with stands, 2 microphones, 1 camera, 2 speakers, 3
battery packages;