2. IN THE BEGINNING
O ALTHOUGH IN THE 1920S FILMS BY
THE LIKES OF OSKAR FICHINGER
WERE ACCOMPANIED BY MUSICAL
SCORES, IT WASN’T UNTIL THE MID
1950S THE EARLIEST MUSIC PROMOS
WERE FILMED.
3. MUSICALS
O IN THE 1930S THE NEW FILM GENRE
OF MUSICALS CAME ABOUT.
O A MUSICAL IS “A STAGE, TELEVISION
OR FILM PRODUCTION UTILIZING
POPULAR-STYLE SONGS.. DIALOGUE..
TO EITHER TELL A STORY…OR
SHOWCASE THE TALENTS OF THE
WRITERS AND/OR PERFORMERS”.
O SOME OF THE FIRST EVER MUSICALS
WERE “THE VAGABOND KING” AS
WELL AS “GOLDEN DAWN”.
4. MORE OF THE 1930S
O ALSO IN THE 1930S CAME “SCREEN
SONGS” THESE WERE BLACK AND
WHITE CARTOON FILMS WHICH
WOULD INCLUDE LYRICS, WITH A
BOUNCING BALL ABOVE THEM SO
THAT AUDIENCES COULD FOLLOW
THE LRYICS (KARAOKE STYLE)
5. THE 1940S
O AT THIS POINT MUSIC VIDEOS WERE
BEGINNING TO BE USED AS
PROMOTIONAL VIDEOS VIA
ANIMATION.
O AN EXAMPLE WOULD BE “FANTASIA”
WHICH WAS USED TO ADVERTISE
CLASSICAL MUSIC AND SHAPED THE
IDEA OF ANIMATION BEING FORMED
AROUND A SONG.
6. SOUNDIES
O SOUNDIES ARE SEEN AS THE
ORIGNIAL MUSIC VIDEO
O DEFINITION OF SOUNDIES “FILMED
OR VIDEOTAPED RENDITION OF A
RECORDED SONG… PORTRAYING
MUSICIANS PERFORMING THE
SONG…INCLUDING VISUAL IMAGES
INTERPRETING THE LYRICS”.
7. SOUNDIES
O SOUNDIES WERE 3 MINUTE PIECES
RELEASED IN THE 1940S IN
NEWYORK, CHIAGO AND
HOLLYWOOD.
O THEY WERE DISPLAYED TO
AUDIENCES ON A PANOGRAM, IN
POPULAR PLACES SUCH AS NIGHT
CLUBS, BARS AND ARCADES.
8. THE 1960S
O BY THE 1960S MUSIC VIDEOS WERE
MORE DIFFERENCIATED, WITH
DIFFERENT STYLES OF
CHOREOGRAPHY, BECOMING MORE
SPECIFIC TO INDIVIDUAL ARTISTS
AND BANDS.
9. THE LAUNCH OF TOP OF
THE POPS
O THE LAUNCH OF THE TOP OF THE
POPS, HELPED TO START EXPOSING
NEW STARS, INCREASING THE
IMPORTANCE OF VIEWING
ARTISTS/BANDS LIVE TO AUDEINCES
AS IT WAS BROADCAST ON THE BBC
AS WELL AS BEING SHOWN TO A LIVE
AUDIENCE.
O IT WAS AT THIS POINT THAT THE
BEATLES ALSO PRODUCED A MUSIC
PROMO CALLED A HARD DAYS NIGHT,
WHICH CONTAINED MANY OF THEIR
SONGS.
10. THE BEATLES
O AFTER THIS POINT THE BEATLES
WENT ON TO CREATE 10 MUSIC
PROMOS FOR THEIR NEXT ALBUMS,
THUS BRINGING ABOUT THE BIRTH OF
VIDEO PROMOTION.
11. BIRTH OF MUSIC VIDEO 1975
O QUEEN PRODUCED A MUSIC VIDEO
FOR THEIR NEW SONG BOHEMIAN
RHAPSODY. THE MUSIC VIDEO THAT
THEY CREATED WAS CONSIDERED
GROUND BREAKING BECAUSE OF ITS
STYLISTIC DIFFERENCES AS IT
CONTAINED SPECIAL EFFECTS AND
USED EDITING AFTER FILMING,
SOMETHING WHICH HADN’T BEEN
DONE BEFORE.
12. THE LAUNCH OF MTV
O MTV WAS LAUNCHED IN THE AUGUST
OF 1981.
O INITIALLY MTV WAS A CHANNEL
SOLEY DEDICATED TO THE PLAYING
OF MUSIC VIDEOS 24/7.
O THE FIRST VIDEO TO EVER BE
PLAYED ON THE CHANNEL WAS
“VIDEO KILLED THE RADIO STAR” BY
THE BOOGLES.
13. MICHAEL JACKSON-ICONIC
MUSIC VIDEO
O IN THE YEAR 1983, MICHAEL JACKSON
BROUGHT OUT HIS MUSIC VIDEO FOR
HIS NEW SONG THRILLER. NOW THIS
MUSIC VIDEO IS CONSIDERED ONE
OF THE MOST SUCCESSFUL AND
ICONIC MUSIC VIDEOS OF ALL TIME,
WE ALL KNOW THE DANCE.
14. 1985-VH1
O THE NEW CHANNEL VH1 IS BEING
USED IN ORDER TO CREATE A
LARGER AUDIENCE FOR MUSIC
VIDEOS BY TARGETTING OLDER
PEOPLE.
O IT WAS ALSO IN THIS SAME YEAR
THAT THE FIRST EVER ANIMATED
MUSIC VIDEO WAS RELEASED BY
AHA- “TAKE ON ME”.
15. THE COSTLY 1995
O IN 1995 MICHAEL JACKSON AND
JANET JACKSON CAME TOGETHER TO
CREATE A MUSIC VIDEO FOR THEIR
SONG “SCREAM”, WHICH WOULD END
UP COSTING THEM 7MILLION TO
PRODUCE, MAKING IT THE MOST
EXPENSIVE MUSIC VIDEO OF ALL
TIME.
16. THE LAUNCH OF YOUTUBE
AND ITUNES
O IN 2005 YOUTUBE WAS LAUNCHED,
WHICH MADE MUSIC VIDEOS EASILY
ACCESSIBLE TO A MUCH LARGER
AUDIENCE.
O IT ALSO HELPED CREATE FAME FOR
MANY PEOPLE AS THEY CAN POST
VIDEOS ON IT.
O IT WAS ALSO AT THIS POINT THAT
ITUNES WAS LAUNCHED, NOW
ALLOWING PEOPLE TO DOWNLOAD
MUSIC, SO THEY CAN LISTEN TO
MUSIC WHENEVER THEY WANT.
17. VEVO 2009
O THIS IS A MUSIC VIDEO WEBSITE
WHICH LINKS TOGETHER WITH
YOUTUBE AS WELL GOOGLE, MAKING
YET ANOTHER SOURCE FOR PEOPLE
TO WATCH MUSIC VIDEOS ON.
18. PRESENT DAY
O NOW IN THE PRESENT DAY
WHENEVER A SONG IS RELEASED IT
IS NEARLY ALWAYS ACCOMPANIED BY
A MUSIC VIDEO.
O THE MUSIC VIDEOS PURPOSE IS TO
HELP ADVERTISE THE SONG, SHOW
THE MEANINGS BEHIND THE SONG
AND ULTIMATELY TO ENTICE
AUDIENCES INTO BUYING THE SONG.
